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Improved profitability and continued video growth

Improved profitability and continued video growth. January – December 2004 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO. Highlights . Broadened product portfolio New partnerships Market leadership Improved profitability Continued growth for Video, +33%. Axis’ two main product areas.

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Improved profitability and continued video growth

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  1. Improved profitability and continued video growth January – December 2004 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO

  2. Highlights • Broadened product portfolio • New partnerships • Market leadership • Improved profitability • Continued growth for Video, +33%

  3. Axis’ two main product areas Network Video Solutions • Worldwide #1 position • Axis’ largest product area, 73% of sales • Installed base of more than 400,000 units Network Print Servers • Worldwide #2 position • 21% of Axis’ sales • Installed base of more than 2,000,000 units

  4. Financial performance: Jan-Dec 2004 • Net sales: SEK 691 M (624) • Operating profit: SEK 48 M (1) • Profit before tax: SEK 57 M (8)

  5. Financial performance: Q4, 2004 • Net sales: SEK 199 M (163) • Operating profit: SEK 29 M (4) • All time high Other Video 2003 2004

  6. EBIT by quarter Q4: • Positive Development • Gross margin:53.0% (48.9%) • Operating margin: 14.4% (2.5%) • Profit margin:15.6% (3.6%)

  7. Gross margin by quarter

  8. Sales: Q4, 2004 Sales by Product Group Sales by Region Other 6% Asia 18% 21% 53% Print 73% Video EMEA 29% Americas

  9. Business highlights 2004 • Global partnership with Securitas • IP-Surveillance to Public Transport Authority in Australia • Network video products to Mexico´s largest electricity provider • A new customized print server

  10. Business highlights Q4 • Award of Excellence from Ingram Micro • Security at Turning Stone Casino, New York. • Network video improves intensive health care

  11. Benefits with Network video • IT infrastructure • Integration • Scalability

  12. Stafford Hospital – IT infrastructure ”IP-Surveillance installation provides more than 56% savings over traditional analogue CCTV at Stafford General Hospital.”

  13. Parking facility – Integration "The advantages with Axis Cameras are definitely the high quality of the pictures and the powerful software built into the cameras. Our company Beconnected use Axis cameras in combination with our ASAN Surveillance System in demanding environments such as parking facilities.”

  14. New York Courts – Scalability ”The Unified New York Court System built their own surveillance solution based on Axis open API. More than 30 of the most sensitive and heavily trafficked court buildings in New York State are currently monitored and expansion is planned to the roughly 300 court buildings.”

  15. Long term goals & Outlook 2005 Video sales 1998-2004 Long term goals (3-5 years) • 20% average annual growth • 10% profitability • Equity ratio > 50% Outlook 2005 • Continue the development of partnerships • An aggressive product road map

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