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Opportunities and Challenges in Integrating HW with TSSM TSSM India Perspective

Opportunities and Challenges in Integrating HW with TSSM TSSM India Perspective. Overview. HW in the TSC Context About TSSM India Rapid Assessment Findings on HW Behavior HW at critical times Material used for HW Selected Efforts to Promote HW

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Opportunities and Challenges in Integrating HW with TSSM TSSM India Perspective

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  1. Opportunities and Challenges in Integrating HW with TSSM TSSM India Perspective

  2. Overview • HW in the TSC Context • About TSSM India • Rapid Assessment Findings on HW Behavior • HW at critical times • Material used for HW • Selected Efforts to Promote HW • Integration: HW and TSSM India Strategy Fit • Opportunities and Challenges

  3. HW in the TSC Context • TSC is a 12 year national sanitation campaign to achieve universal rural sanitation, public investment of $3bn • TSC Guidelines include reference to hygiene but HW is not mentioned separately e.g. p5 ‘IEC should focus on health and hygiene practices…’ • NGP, linked incentive program to motivate local govt’s to scale up rural sanitation, includes HW behavior as one of the indicators on the basis of which the award is given

  4. About TSSM India • Positioning – Approach to improve quality of the process to scale up and sustain outcomes • Principles: • Community participation • Focus on behavior change outcomes rather than inputs/activities • Use of upfront subsidies as post-outcome incentives • Monitoring of collective outcomes • How? • Advocacy, building institutional capacity, cross-learning, outcome focused monitoring

  5. HW Behavior - About the Rapid Assessments • 2 Rapid Assessment Surveys undertaken by WSP on Sanitation and Hygiene Behavior • Sample - Five States, 33 Districts, 108 Village Local Governments (split b/w NGP and non-NGP), 2045 households • Quantitative and qualitative assessment • Primary respondents • Households, Schools, Pre-schools • District/Block /GP officials • Masons/suppliers/motivators • Study time period Nov 2009 - Jan 2010

  6. Rapid Assessments – Findings on HW Behavior Reflects perception that child feces is harmless?

  7. Rapid Assessments – Findings on Material Used for HW Soap is a commonly used material for washing hands, but ash is more common in MP

  8. Efforts to Promote HW, selected • UNICEF is a key player supporting the govt in promoting HW • GHD celebrated each year on Oct 15, leading cricketer roped in as celebrity ambassador • Private companies such as Unilever have been operating for many years http://www.youtube.com/watch?v=cyic2fLHH2w

  9. TSSM India Strategy Fit Not Acceptable Open Defecation Fixed place Defecation • Focus on stopping open defecation, HW seen as ODF+ activity Safe, Improved Sanitation Safe Improved Hygiene Practices ODF+

  10. Opportunities and Challenges • Opportunities • HW can be promoted as ODF+ activity in mature reformers • Strong private sector presence in soap production and marketing • Learn from HW countries • Challenges • Legacy of unfavorable Kerala HW experience • Limited experience of PPP in HW • ‘New kid on the block’ vis-à-vis established players

  11. Thank you Open for Questions, Comments Ajith, Upneet and Rama TSSM India Team

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