“Sticky Information” and the Locus of Problem Solving: Implications for Innovation - PowerPoint PPT Presentation

1 / 9

“Sticky Information” and the Locus of Problem Solving: Implications for Innovation. Eric von Hippel. 경영학과 오퍼레이션전공 석사과정 한혜나 / 오다 아야카. Problem-Solving. Capabilities. Information. What is “Sticky Information”?.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

“Sticky Information” and the Locus of Problem Solving: Implications for Innovation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

“Sticky Information” and the Locus of Problem Solving: Implications for Innovation

Eric von Hippel

경영학과 오퍼레이션전공석사과정 한혜나/ 오다 아야카

Capabilities

Information

What is “Sticky Information”?

The stickiness of a given unit of information in a given instance is defined as “the incremental expenditure required to transfer that unit of information to a specified locus in a form usable by a give information seeker.”

Information Provider

Information Seeker

Why is Information ‘sticky’?

• The nature of the information itself(explicit vs tacit)

• The amount of information that must be transferred

• Attributes of the seekers and providers of the information(Importance of prior knowledge)

The Impact of Information Stickiness on the Locus of Innovation-Related Problem Solving: Four Propositions

• When information needed for innovation-related problem solving is held at one locus as sticky information, the locus of problem-solving activity will tend to take place at that site.

• When the solving of a given problem requires access to sticky information located at two or more sties, problem-solving activity will sometimes move iteratively among these sites.

• When the information transfer costs of iteration are high, innovation related problem-solving activities that require access to multiple loci of sticky information will sometimes be “task partitioned” into sub-problems that each draw on only one such locus of sticky information.

• When the costs of iteration are considered to be high, efforts will sometimes be directed toward investing in “unsticking” or reducing the stickiness of some of the information.

Discussion Questions

• What is an example of ‘sticky information’?

• Other than the cost of transferring information, are there any other factors that affect the firms to hesitate receiving sticky information?

• Due to the information transfer costs, firms may tend to seek local information as opposed to distant one. What are the pros and cons?

• How can the firms utilize (efficiently) the sticky information held by users?

Discussion Questions

• ToolkitToolkits for user innovation and design are integrated sets of product-design, prototyping, and design-testing tools intended for user by end users. The goal of a toolkit is to enable non-specialist users to design high-quality, producible custom products that exactly meet their needs. (von Hippel, 2005)

• User Innovation Examplehttp://collaborn.com/

Discussion Questions

Information stickiness between:

FIRM

FIRM