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Forms that communicate and persuade
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Forms that Communicate and Persuade. Prototyping for Design Communication. Warm-up Reading. Task 1: End-user Level Communication. Designer. User. Product. Channel. Channel. Channel. Task 1: Working Definition – Channel.

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Forms that Communicate and Persuade

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Forms that communicate and persuade

Forms that Communicate and Persuade

Prototyping for Design Communication

Warm up reading

Warm-up Reading

Task 1 end user level communication

Task 1: End-user Level Communication







Task 1 working definition channel

Task 1: Working Definition – Channel

  • Channel here refers to the path used to convey information from a sender to a receiver

  • Task: What are the channels commonly used between designers and users

  • Form, Shape, Colour, Texture, Touch, Temperature, Sound, Text, Speech, Movement, Action, Non-action

  • Smell, Taste

Example of channel

Example of Channel

  • Size

  • Shape

  • Light

  • Colour

  • Touch

  • Texture

  • Material

  • Smell

  • Feedback

  • Motion / Position

  • Location of switch

  • Sound

  • Interface

  • Words (Text / Speech)

  • Weight

Task 2 business level communication



Task 2: Business Level Communication





Task 2 working definition media

Task 2: Working Definition – Media

  • Media here refers to those organized means of dissemination of fact, opinion, and other information

  • Task: What are the media commonly use between designers and clients

  • Pictures, Recorded moving images, Sound, Text, Speech, Prototype

Example of medium

Example of Medium

  • 3D Render

  • Drawing

  • Flash

  • Speech

  • Testing model

  • Prototype

  • Dimensioned drawing

  • Presentation board

  • Animation

  • Drama

  • PowerPoint

Activity case

Activity: Case

  • Study the case assigned to you, and answer the following questions

  • List as much as possible the design features contributed to the success of the product

  • Through which channels does these features attract the users?

  • How to employ suitable presentation media to encompass all the communication channels listed in (2)?

  • Give a 10 min. presentation

Case 1 to give the product a form

Case 1: To Give the Product a Form

“Very often design is the most immediate way of defining what products become in people's minds”

Jonathan Ive, Designer of iMac

Snow white apple computer

Snow White – Apple Computer

Proscale kitchenaid proline

ProScale – KitchenAid Proline

KitchenAid Proline by ZIBA

Lufthansa brand strategy

Lufthansa Brand Strategy

Adapted from:

Mazda 2 mazda

Mazda 2 – Mazda

Case presentation

Case presentation

Canon film camera

Canon Film Camera

Canon T90, 1986

Canon camera concept by Luigi Colani 1986

Canon EOS300X, 2004

Canon F-1, 1984

Case 2 to point out innovative direction

Case 2: To Point out Innovative Direction

“Designers like to play with it, cut it up and put it into things. They see the possibilities”

Mike Shield of CI³

Motorola iden technology

Motorola iDEN Technology

The family of futuristic products utilizes the latest advances in miniaturization and wireless connectivity technology to enable entertainment, business, and security-related communications and broadband applications. The devices each have an independent power source and memory, and are individually designed to be worn as fashionable accessories. The futuristic family of modular devices is wirelessly connected, allowing each device to share information with other devices and the user, operating as a seamless personal network.

“The idea is to provide a maximum level of connectivity and security without interfering with an individual’s lifestyle. We want to create a series of accessories that are stylish, intuitive, and attractive in their form and function.”

Adapted from:

Qtc application example

QTC Application Example

QTC looks and feels like rubber and has the insulation properties of rubber, but when the material is pressed stretched or twisted its electrical properties change from those of an insulator to a conductor. Therefore instead of a mechanical switch on a power tool or a motorised device there can be a QTC surface which can be pressed. More electricity is conducted the harder the press, so the power tool or motorised device goes faster. In granule form QTCs can be put into and onto any surfaces to make them touch sensitive.

Eastman cellulose

Eastman Cellulose

The framework for this assignment was to create a series of contemporary design stories around the theme of eyewear. Each story inspired a concept that was implemented in either copolyester or cellulose. The stories were gathered into a unique book, Collective Vision: The Advance of Design Through Materials, that admirably captures the effort and emotion behind the exploration and presents it to a wide audience.

Eastman copolyester and cellulose application by IDEO

Saba jim nature tv

Saba Jim nature TV

The case of this portable television is made from recycled materials from the wood industry, which provide a material that is itself in turn highly recyclable. The design proves that a poor-quality material, traditionally hidden under veneer, can instead have a potent, appealing aesthetic impact.

Thomson “Jim nature” TV by Philippe Starck, 1994

Kartell fantastic plastic elastic chair

Kartell Fantastic Plastic Elastic Chair

The FPE is made of two aluminium extrusions and a plastic membrane. The plastic membrane slides through the aluminium extrusions when they are lying flat, and the components are then bent together in one motion. The fact that the chair is moulded flat makes the tooling cheaper and simpler.

The aluminium acts like a skeleton, giving the chair its structure. From a structural point of view it's a very efficient design, because the plastic membrane is the structural connection, so there is no glue or screws - just the two components that are bent together to become a chair.

Case presentation1

Case presentation

Marathon carpet extractor

Marathon Carpet Extractor

HP Masher concept by IDEO

Case 3 to represent the users

Case 3: To Represent the Users

Physical human factors universal design

Physical Human Factors (Universal Design)

Vistalab Ergonomic Pipette by Frog Design

Caterpillar control steering by IDEO

OXO leave in meat thermometer

OXO angled measuring cup

Cognitive human factors

Microsoft Media Player by Frog Design

Cognitive Human Factors

Apple laptop docking system by IDEO

Case presentation2

Case presentation

Oxo goodgrip peeler

OXO Goodgrip Peeler

Case 4 to create experience

Case 4: To Create Experience

"Think about Starbucks. Experience is the differentiating factor and it is where you create loyalty. This experience is something you have to design."

Case presentation3

Case presentation

Prada epicenter

Prada Epicenter

Final thoughts

Final Thoughts

  • Is there a universally superior design presentation medium?

  • Can you form any guideline on presentation media selection for

    • Design to give form

    • Design to point out innovative direction

    • Design to represent user

    • Design to create experience

Task 3 working definition band width

Form, Shape, Colour, Texture, Touch, Temperature, Sound, Text, Speech, Movement, Action, Non-action

Pictures, Recorded moving images, Sound, Text, Speech, Prototype

Task 3: Working Definition – Band-width

  • Bandwidth here refers to the number of channel carried over certain media

  • Can you compare the band-width between different product design communication?

Task 3 affordance in business level

Task 3: Affordance in Business Level

  • User level affordance: "What is it about this object that makes people want to use it this way?"

  • Business level affordance: “What is it about this presentation that makes client understand the value of the design proposal”

  • Task: Formulate a brief presentation proposal for your FYP project

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