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Speaking to Persuade. Chapter 15. What is Persuasion?. Communicating With the use of arguments To voluntarily change an Attitude, belief or behavior. Persuasion is not…. Coercion -Using force to persuade. Manipulation -Using trickery to persuade. Complexities of Persuasive Speaking.

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What is Persuasion?

  • Communicating

  • With the use of arguments

  • To voluntarily change an

  • Attitude, belief or behavior.


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Persuasion is not…

  • Coercion

    -Using force to persuade.

  • Manipulation

    -Using trickery to persuade.


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Complexities of Persuasive Speaking

  • Most difficult type of speech to give

  • Deals with controversial issues

  • Isn’t always successful

  • A speaker needs to consider the target audience.


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Target Audience

  • Those in your audience you are most likely to persuade.

  • Your focus when planning, preparing, researching, writing, and delivering your speech.



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Goals of Persuasive Speaking

  • Speaking to Influence Thinking

  • Desire to gain intellectual agreement.

  • Example: To persuade my audience that immigrants enrich American society and business life.

    2. Speaking to Motivate Action

  • Tries to impel listeners to take action.

  • Example: To persuade my audience not to buy groceries from markets that do not support dolphin-safe tuna fishing products.


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How To Motivate Action

  • Don’t just imply, tell the audience what they need to do in response to your speech.

  • Send around a petition

  • Pass out a sign-up sheet

  • Get a show of hands

  • Be careful not to overly pressure listeners!


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Three Types of Persuasive Speeches

  • Speeches on Questions of Fact

  • Fact – something that can be proven or verified.

  • Example: To persuade my audience that O.J. Simpson murdered his wife.

  • What type of occupation does this type of persuasive speech on a routine basis?


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Three Types of Persuasive Speeches

  • Speeches on Questions of Value

  • Value – personal beliefs of what is right/wrong, good/bad, moral/immoral.

  • Example: To persuade my audience to vote to bad stem cell research in the U.S. because it is morally wrong.

  • Most difficult of the types of persuasive speeches.


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Three Types of Persuasive Speeches

  • Speeches on Questions of Policy

  • Policy – suggests specific actions

  • Decides whether something should or should not be done.

  • Example: To persuade my audience that Congress should ban public smoking nationwide.


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Fact, Value or Policy?

  • President Franklin D. Roosevelt knew in advance about the Japanese plan to attack Pearl Harbor and allowed it to happen.

  • Fact

  • The use of lie detector tests for screening employees in private business should be banned by law.

  • Policy


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Fact, Value, or Policy?

  • Colorizing classic movies such as Casablanca violates the artistic integrity of such movies.

  • Value

  • If Franklin D. Roosevelt knew in advance about the Japanese plan to attack Pearl Harbor, he was wrong in allowing it to happen.

  • Value


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Fact, Value, or Policy?

  • If trunk safety releases were standard in all cars sold in the United States, we could save several hundred lives every year.

  • Fact

  • Congress should protect the artistic integrity of movies such as Casablanca by passing a law prohibiting the colorization of classic American films.

  • Policy


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Organizational Patterns for Persuasive Speeches

  • Monroe’s Motivated Sequence

  • Problem-Solution Pattern

  • Statement-of-Reason

  • Comparative-Advantage Pattern


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