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1. Business objective

1. Business objective. Six major types of business objective why so important. What is business objective ?. Owner: mking profit Employee: job security. Business objective. Definition What the business wants to achieve Importance What it wants to get

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1. Business objective

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  1. 1. Business objective Six major types of business objective why so important

  2. What is business objective ? Owner: mking profit Employee: job security

  3. Business objective Definition What the business wants to achieve Importance • What it wants to get • Where it wants to go • Standard Attention Different objectives

  4. Six types of BO • Survival • Profit maximization • Growth • Managerial objective • Sales revenue maximization • Image and social responsibility

  5. Business cycle

  6. Case study • We are one of the UK’s leading retailers, with over 21 million people visiting our stores each week. • We offer stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally. • We employ over 75,000 people in the UK and abroad, and have over 600 UK stores, plus an expanding international business. • We are the number one provider of womenswear and lingerie in the UK, and are rapidly growing our market share in menswear, kidswear and home, due in part to our growing online business. • Now more than ever, we’re also known for our green credentials as a result of our five-year eco plan, Plan A, which will see us, amongst other things, become carbon neutral and send no waste to landfill by 2012.

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