11 – 14 March, 2011, Transamerica Expo Centre, Sao Paulo

1. Government of India Ministry of Commerce & Industry Department of Commerce EMBASSY OF INDIA BRAZILA 11 – 14 March, 2011, Transamerica Expo Centre, Sao Paulo

2. FAIR FACTS“INDIA SHOW- SAO PAULO” • Dates : 11 to 14 March 2011 • Venue : Transamerica, Sao Paulo • Exhibition Timings: 1200 hrs – 2000 hrs • Organized by : Confederation of Indian Industry • Total Area : 4300 SQM • Total No. Companies : 75-100

3. OBJECTIVES • To further the image of “Brand India” • To provide a platform for Indian companies to showcase their strengths and capabilities • To enhance exports from India and reduce the Bilateral Trade Deficit • Provide an opportunity to Network / Develop Business Contacts / New Markets • Effectively present the India business perspective and leverage business partnerships • To build positive economic perceptions of India • Project India as Preferred Investment Destination • Create a positive atmosphere for scaling up ambitions and set new targets for the economic engagements in terms of further removing trade barriers and encourage business

4. Objective - “The India Show” • To further the image of “Brand India”. • To provide a platform for Indian companies to showcase their strengths and capabilities. • To enhance exports from India and reduce the Bilateral Trade Deficit. • Provide an opportunity to Network / Develop Business Contacts / New Markets. • Effectively present the India business perspective and leverage business partnerships. • To build positive economic perceptions of India. • Project India as Preferred Investment Destination. • Create a positive atmosphere for scaling up ambitions and set new targets for the economic engagements in terms of further removing trade barriers and encourage business.

5. SCHEDULE OF EVENTS

6. FOCUSED PAVILIONS • Oil and Gas • Ayush • Auto Parts (Acma) • Pharmaceuticals • Handicraft

7. AUTOMOTIVE Automobiles Garage Equipments Components & Accessories ENGINEERING Textile & Garment Machinery Hand Tools/Machine Tools Earthmoving, Construction & Agricultural Machines Transformer, Power Generation Equipment & Switchgears Oil & Gas Machineries / Equipment Exploration Technologies Iron & Steel Mining Equipment & Machinery Railway Equipment, etc. SCIENCE & TECHNOLOGY PETROLEUM & NATURAL GAS SERVICE SECTORS Financial Services Information Communication Technology (ICT) TOURISM & TRAVEL AGRI BUSINESS PHARMA COMPANIES FOOD PROCESSING AYURVEDA FASHION STREET EXHIBITION COVERAGE

8. Brazil – Oil & Gas Sector • Brazil – among Oil and Gas Majors. • Discoveries of large deep sea deposits in “pre-salt” oil fields off the Brazilian coast may hold up to 60-80 billion barrels of recoverable light crude. Based on the above assumptions - Brazil's oil reserves would jump from 17th largest to 5th largest in the world. • Infrastructure investments in excess of $400 billion will be required to explore these oil fields over the next 10 years, according to Brazil’s National Oil Agency (ANP). Potential winners include oil service providers, Petrobras international partners such as ONGC and others, and manufacturers of oil industry equipment and supplies. • The Brazilian oil giant announced its 2009-2013 business plan which includes US$175 billion in new investment, US$50 billion more than previously announced. The news was greeted with enthusiasm by oil service and supply companies, which have seen other major international oil projects, cut back on investment elsewhere. • Oil consumption between 2010 and 2020 is set to increase by 25.8%. Source : Business Monitor International

9. India – Brazil Bilateral Trade Ties • Bilateral trade reached an unprecedented figure of US dollar 7.7 billion in 2010 (India’s imports: US$ 3.5 billion; India’s exports: US$ 4.2 billion); India’s exports registered a growth of 94% in 2010 over 2009. • A number of bilateral agreements/MOUs have been signed including Oil and Natural Gas, Extradition Treaty, Cooperation in Tourism, Space, S&T, Air Services, Audio-Visual Co-production, Academic Exchanges, Infrastructure, Hunger and Poverty, Civil Defence and Humanitarian Assistance, Agriculture • and Allied Sectors, Plant Health Protection, Human Settlements. • India’s main exports to Brazil : Diesel oil, equipments related to wind energy, coke of coal, lignite or peat, naphtha, cotton and polyester yarns, pigments, medicines and chemicals, vaccines for human medicines and aviation fuel. • India’s main imports from Brazil : Raw sugar, crude oil, copper sulphates, soya oil, denatured alcohol, other minerals of copper and its concentrates, asbestos, valves, motor pumps, airplanes, wheat, precious and semi-precious stones, etc. Source : Ministry of External Affairs

10. List of Confirmed Participants at India Show - Sao Paulo- Brazil (AS ON DATE)

11. List of Confirmed Participants at India Show - Sao Paulo- Brazil (AS ON DATE)

12. TENTATIVE LIST OF EXHIBITORS (AS ON DATE) TENTATIVE • Maval Technologies • BKT Tyres • Apollo Tyres • Darshan Foods • Mindmill Software Ltd • Raymonds • Mediplus Disposables • Conic Automotive

13. CULTURAL EVENING Suggested Programme Date – 14 January 2011 Time – 2000 – 2030 hrs followed by dinner Venue – Hilton Sao Paulo

14. The India Show –Brazil Suggested Programme for Mr. Anand Sharma, Minister of Commerce & IndustryGovernment of India Date : 11th March 2011 1500-1515 hrs Inauguration of India Show 1515-1545 hrs Ribbon cutting & Visit to Stalls 1545-1615 hrs Media interaction with Mr Anand Sharma Minister of Commerce & Industry Government of India 2000 hrs onwards Cultural Program followed by Dinner

15. Print Media Ads in Sector Magazines Press Releases/ Bulletin New Paper Daily Electronic Media Radio Visitor Promotion International & Regional Web Media Fair Website Direct Emailing Linkages through trade portals. Promotional Material Distribution Fair Invitations Fair Posters/Banners Fair Catalogues Media Partner Others Sector related associations Presentations / One on one meetings Telecalling Press Conference VISITOR PROMOTION

16. PROPOSED INDIA PAVILION

17. HALL LAYOUT

18. Thank You