Sponsored Links
This presentation is the property of its rightful owner.
1 / 24

Negotiation Primer PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Negotiation Primer. Week 1 Mgt 547. Trades Would Not Take Place Unless It Were Advantageous To The Parties Concerned. 2. Parties Who will or could be at the table?. What relationships exist or could be built? Supportive? Antagonistic? Are there Coalitions

Download Presentation

Negotiation Primer

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript



Week 1

Mgt 547

  • Trades Would Not Take Place Unless It Were Advantageous To The Parties Concerned.


PartiesWho will or could be at the table?

  • What relationships exist or could be built?

    • Supportive?

    • Antagonistic?

  • Are there Coalitions

    • Ability to build, maintain or break up coalitions is essential.

  • Who’s not at the table (hidden table)?

    • Individuals who are involved but not physically present during negotiation

    • Individuals who should be at the table but are not


IssuesWhat is the agenda of issues to be negotiated?

  • How important is the outcome?

  • How important is the relationship?

  • Unbundle issues

  • Unbundle relationships




  • Are you negotiating the right agenda of substantive issues

  • Would adding or eliminating issues help move things forward

  • How important is the relationship? Has conflict created barriers?

  • Can issues be unbundled?



  • Stated wants for a particular issue

  • The opening offer

  • Leads to

    • Escalation of commitment

    • Entrenchment

  • Emphasizes competition.

Negotiation Primer


InterestsNeed to uncover underlying goals of the parties

Claim Value

  • Seek gains by exerting power

  • Seek gains by withholding information

  • Seek gains by positional bargaining

    Create Value

  • Seek gains by advancing shared goals

  • Seek gains through beneficial trades

  • Seek to secure insecure contracts

  • Trading gains


EstablishNegotiation Standards

By identifying where you want to go and what you wish to achieve, you are more likely to get there and get what you want.

  • Establish bargaining range

    • Pessimistic

    • Realistic

    • Optimistic

  • Prioritize interests

Negotiation Standards:Selling a House

BATNA The Best Alternative to a Negotiated Agreementis a course of action if there is no agreement

  • Knowing what your BATNA is gives you power in a negotiation

  • BATNA’s are not always clear

  • Related to reservation price or walk-away position


BATNABarriers and Opportunities

  • What happens if you are unable to reach an agreement

  • What happens to your counterpart?

  • Are there ways you can strengthen your BATNA or weaken your counterpart’s

  • Are you overconfident about winning?

  • Would it help to bring in an outside part to help deflate expectations?

  • Can you alter others’ perceptions of their BATNA by breaking up or building coalitions?

  • Are there potential agreements that would leave you and your counterpart better off than your walk-away values?

Negotiation Primer

Zone of Possible Agreement (ZOPA)

The spread between the negotiators resistance points

$82,000 Minimum Salary



$78,000 Highest Salary Offer from Firm

$75,000 Minimum Salary


$78,000 Highest Salary Offer from Firm



Claiming and Creating ValueHow can value be created and who will get it?

Claiming Value (Distributive Bargaining)

  • All negotiations involve the distribution of outcomes.

  • Single issue negotiations are purely distributive. That is, one person's gain is the other party's loss.

  • Assume the pot if fixed (Scarce resources problem)

  • Outcome is more important than the relationship

    Creating Value (Integrative Bargaining)

  • Negotiations are not always win-lose propositions

  • Hinges on matching what one side finds or expects to be relatively cost-free with what the other side expects to be most costly and vice versus.

  • The creation of mutual gains does not mean they will be evenly divided

  • Expanding the pie and dividing the pie are parts of the same process

  • Relationship and outcome may be important




Negotiation Primer

Determine Ground Rules

Controlling the process helps to control the outcome.

Negotiation Primer

Ground Rules

  • Order that issues will be discussed

  • Location -- Where is the product located? The items to be negotiated?

  • Parties Who Can Attend and/or participate

  • Are specific props required to set the stage for the negotiation?

  • Are any topics off limits?

  • Do you want to discuss your interests in any particular order?

  • Are there time limits?

  • Do you want to specify up front procedures if an impasse is reached?

  • Confidentiality Agreements

  • Are there specific terms (e.g. rush order, delivery procedure) that need to be define?

    If time is short, should you negotiate over procedural issues before the "official" negotiation?

Negotiation Primer

ASSUMPTIONSThe well prepared negotiator thinks through his or her assumptions and checks out perceptions against realities.

  • Do you understand the problem domain well enough to ask the right questions? If not, do more research

  • Are you making any assumptions that were undermine the deal or leave bad feelings?

  • Are they important enough that you need to check them out with the other party?

  • What key phrases from the other party should you listen for that might lead you question your assumptions?

Negotiation Primer

Accredit Your Proposal

  • Enhances a proposal by using: logic, market value, precedents, value of the agreement or the relationship, scientific standards and your personal and organizational credibility.

Negotiation Primer

Possible Ways to Accredit Proposal

  • External standards as a shield or sword (industry benchmarks, salary surveys, scatter diagram)?

  • Testimonials from customers

  • Financial worksheets

  • Visuals (letterhead, product samples, sample contracts)

  • Draft agreement

  • Legal precedence

  • Business/ Marketing Plan

  • Professional Presentations

  • Resumes and net worth analysis of key employees, investors

Negotiation Primer

Strategy and TacticsStrategy involves the overall approach to negotiations.

Distributive Bargaining

  • Fixed pot of potential value to be divided among the parties

  • What one gains, another loses

  • Goal is to claim value

  • Get the biggest slice of the pie!

    Integrative Bargaining

  • Offers ways to enlarge the pie

  • Variable amount of resources which are valued differentially.

  • Convergent or Congruent Interests.

  • High Motivation to Attain “Right Solution.”

  • Goal is to create value

  • Sufficient level of trust

  • Problem solving Orientation


Negotiation Primer

Strategy and Tactics

  • Strategy involves the overall approach to negotiations.

    • Avoidance

    • Forcing

    • Accommodation

    • Compromise

    • Problem Solving

  • Tactical Maneuvers help you get what you want to achieve


Negotiation Primer

Tricky Tactics

  • Sometimes the behaviors negotiations engage are on the EDGE of legality or the EDGE of ethical behavior


Negotiation Primer

Bargaining In Good Faith

  • Once an offer has been made, it remains valid until the intended recipient rejects or accepts it

  • Not falsify their intentions nor information to the other party

  • If demands are made which are granted, then the party will accept the terms offered and not ask for more


The Worst Outcome Is When, By Overreaching Greed,No Bargain Is Struck And A Trade That Could Have Been Advantageous To Both Parties Does Not Come Off At All.

Benjamin Franklin

  • Take Aways

  • Best negotiators practice negotiation like a tennis pro practices her serve.

  • Starting point is to identify the parties, the issues, the alternatives and interests.

  • All negotiations involve the distribution of outcomes. Single issue negotiations are purely distributive. That is, one person's gain is the other party's loss.

  • Negotiations involving multiple issues which are valued differently, open the door for integrative solutions

  • Knowing your BATNA (Best Alternative to a Negotiated Agreement) gives you power in a negotiation. It 's your walk away position.

  • It is important to identify your opening position and resistance point as well as acquire information to identify the other party’s resistance point and opening position. Together, these define the ZOPA (Zone of Possible Agreement)


  • Login