220 likes | 224 Views
This guide by Sandy Rees, CFRE, provides a step-by-step plan to start and run your first $100,000 campaign. Learn the importance of major givers and how to cultivate and ask for major gifts. Discover how to define your funding need, develop a compelling case, recruit leadership, and create a comprehensive fundraising plan. With practical tips and strategies, this book will help you raise funds and celebrate your success.
E N D
6 Figure Fundraising:How to Start and Run Your First $100,000 Campaign Sandy Rees, CFRE
6-Figure Campaign Structured way to raise $100,000 or more for a specific purpose.
The 80/20 Rule Major Givers make up 20% of your donor base and provide 80% of your funding
A Major Gift • Is defined by you ($500, $5,000, $50,000, etc.) • Is a “stop and think” kind of gift • Brings transformation for your organization • Is a joy for the Giver
Step 1 - Define the need • What are you raising money for? • How much will it cost? • When do you need it? • Are you ready to undertake this kind of fundraising campaign?
Step 3 - Develop the Case • Why would someone give? • Why your organization? • Why now? • Why this amount?
Step 4 – Recruit Leadership Who can help you to guarantee the success of this campaign? Who is it that key donors can’t say “no” to?
Step 5 – Develop the plan • Goal • Start/end dates • Reason for raising money • Leadership • Other notes
Indecisive? • Video: Saturday tales of mere existence
Cultivation plan Donor name: Betty Jo Smith Donor record number: 3345
Step 11 – Follow Up • Keep the donor posted about the project • Share success stories • Take them on a tour if possible
Celebrate! • Celebrate the success! • Let your donors know • Let the community know
Stay Connected! Sandy Rees, CFRE www.GetFullyFunded.com Sandy@GetFullyFunded.com 865-657-9915