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Family Dollar. Anthony Maye. The Company. November 1959, Leon Levine- 1st FDO in Charlotte, North Carolina. Thought of as a “dollar store.” 90 % of their products cost $10 or less. Average customer female mid 40’s <$40,000 per year (Familydollar.com )

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Anthony maye

Family Dollar

Anthony Maye


The company
The Company

  • November 1959, Leon Levine- 1st FDO in Charlotte, North Carolina.

  • Thought of as a “dollar store.”

  • 90% of their products cost $10 or less.

  • Average customer female mid 40’s <$40,000 per year (Familydollar.com)

  • Products - clothing, food, seasonal products, greeting cards, and household products.


Competitive strategy
Competitive Strategy

  • Threat of Substitutes- low

  • Threat of New Entrants- low

  • Threat of Rivalries- high

  • Suppliers’ Bargaining Power- low

  • Customers’ Bargaining Power- high


Is description
IS Description

Interenterprise Information System

  • “The portal”- scheduling, hiring program(teledo), esteem(background check)

  • Financials- quarterly sales per store, ytd.

  • HR documents, planners, planograms/schematics, email.


Web presence
Web Presence

  • www.FamilyDollar.com

  • http://www.facebook.com/familydollar

  • http://twitter.com/#!/myfamilydollar

  • http://www.youtube.com/thefamilydollar

  • http://www.familydollar.com/pages/savingssignup.aspx


Identify the problem
Identify The Problem

  • No online purchases except prepaid phones

  • Shipping of goods was decentralized, each distribution center worked with vendors.

  • This led to increased shipping expenses and an inability to see the network as a whole.

  • They are lagging behind as far as the industry is concerned.


Is strategy
IS Strategy

  • In the year 2000 they began searching for a transportation management system.

  • Implemented G-log’s GC3 system

  • The system was initially hosted on G-logs sever and later transferred to an “In house” system at Family Dollar Corporate

  • They exceeded their goals for savings from 2003 and forward.

  • They plan to continue to research emerging technologies


Is evaluation
IS Evaluation

  • Family Dollar has taken steps in the right direction

  • The new information systems they implemented have increased efficiency

  • They are lagging behind as far as the industry is concerned.

  • Dollar Tree as well as other competitors already have operational retail websites


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