Distinct or … Extinct Tom Peters Seminar2000 WMA/ZILLIONAIRE.COM/ DOTPLANET.COM Las Vegas 07.09.00

1. Distinct or … ExtinctTom Peters Seminar2000WMA/ZILLIONAIRE.COM/DOTPLANET.COMLas Vegas 07.09.00

2. Defeated Before The Starter’s Gun!“Track 4: Managing Organization Change (Helping Tired and Overworked Professionals with Today’s Workplace Realities)”

3. NAPM:“You are the Rock Stars of the B2B Age!”

4. Message2000“The point is the passion!”Charles Handy

5. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

6. Forces @ Work The Destruction Imperative!

7. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

8. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

9. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

10. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

11. The [New] Ge WayDYB.com

12. “Change the rules before somebody else does.”Ralph Seferian, VP, Oracle

13. Brand InsideBrand Org: Lean, Linked, Electronic & Malleable

14. 108 X 5vs. 8 X 1** 540 vs. 8

15. And Now the Equivalent …White Collar Revolution!

16. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

17. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

18. Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism

19. The “&-!!+#$% in the middle”*Jim Clark on Healtheon/WebMD* ’twixt docs, patients, insurers and providers; $275B of $400B in waste; source: Michael Lewis,The New New Thing

20. “We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems

21. Brand InsideBrand Work!

22. New OrleansApril 2000:Jazz Festival + NAPM

23. Youare the Rock Stars of the B2B Age!

24. Message: You are Re-invention Evangelists!

25. ChicagoNovember 1999:SHRM

26. “support function” / “cost center” / “bureaucratic drag”or …“Rock Stars of the ‘Age of Talent’ ”

27. The Nub … The WOW Project!**The Project50

28. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

29. “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

30. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

31. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

32. Epitaph from Hell … Joe T. Jones 1942 - 2000HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!

33. “Death is only one of many ways to lose your life.”Alvah Simon, North to the Night

34. G: How’d that herringbone pattern for the hearth come out?T: Great! But the tile guy’d like to get his hands on you; it was a royal pain.G: But it looks good, right?T: Fabulous.G: That’s what matters. I tell my guys, “It may be a lot of work, but think about it this way: Would you bring your kid back, 10 years from now, to see the job?”

35. 1) Turn ignition key.2) Shift into drive.3) Press foot firmly on the throat of mediocrity.Source: Mercedes ad

36. Implementation 101

37. Mark McCormack: 5,000 miles for a 5 min. meeting.

38. ESP to TJP: DON’T FORGET YOUR THANK YOU NOTES!

39. “It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president.He was seriously interested in who you were and what you had to say.” Sara Lawrence-Lightfoot, Respect

40. “The deepest human need is the ...NEED TO BEAPPRECIATED.”William James

41. Brand InsideBrand You: Distinct … or Extinct

42. “The fundamental unit of the new economy is not the corporation, but the individual. Tasks aren’t assigned and controlled through a stable chain of command but are carried out autonomously by independent contractors - e-lancers - who join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking the next assignment.” Thomas Malone and Robert Laubacher

43. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

44. “You are the storyteller of your own life, and you can create your own legend or not.”Isabel Allende

45. “When was the last time you asked, ‘What do I want to be?’” Sara Ann Friedman, Work Matters

46. “I am an American, Chicago born, and go at things as I have taught myself, free-style, and will make the record in my own way.”Saul Bellow, The Adventures of Augie March

47. America[ns] The …Beautiful Re-inventorsBen F.Ralph W.E.Dale C.N.V.P. Werner E.Tony R.Stephen C.

48. Seminar Y2K/Brand InsideMessage: Distinct … or Extinct!

49. When you love what you do, you’re alive.jobs.com

50. Bill Parcells’ World/ Brand You World!BLAME NOBODY!EXPECT NOTHING!DO SOMETHING!NY Post (9/99)