Complete Digital Marketing Course - 2020

1. 149, 2nd Floor, Patparganj Village New Delhi – 110091 | INDIA +91 99205 41676 connect@digitoly.com www.digitoly.com The Complete Digital Marketing Course (Digitoly) Introduction •Course Overview •Extras – FAQ’s, Toolkit, Notes, Facebook Page & More! •5 Best Free Digital Marketing Tools Marketing Fundamentals •Introduction to Marketing Fundamentals •How to Create a Buyer Persona •8 Ways to Find Your Audience Online •How to Identify Your Unique Selling Proposition •Assignment – Marketing Fundamentals Market Research •Introduction to Market Research •How to Design Your Online Survey •How to Distribute Your Online Survey •How to Analyze Your Survey Results •Assignment – Market Research •Quiz – Market Research Set Up a Website •Build This Site in Less Than 1 Hour •Why Use WordPress vs. Wix, Weebly etc? •How to Get a Free Domain & 60% Off Bluehost? •How to Verify WHOIS Information? •How to Add Pages, Post, Menus & Widgets? •How to Add Premium WordPress Theme? •How to Improve Your WordPress Security with Plugins? •How to Activate Your Free SSL Certificate in 1 Click! •Assignment – Set Up a Website Email Marketing •Introduction to Email Marketing •Why List Building is So Important •How to Integrate MailChimp with WordPress •How to Track Email Sign Ups with Google Analytics •How to Add a Lead Magnet to Your Sign-Up Form •How to Turn Your Homepage into a Landing Page •How to Use Pop Ups & Opt in Forms •How to Use LeadPages to Grow Faster •How to Create an Email Campaign in Mailchimp •Email Analytics: 5 Metrics to Track •Assignment – Email Marketing •Quiz – Email Marketing Copywriting • Introduction to Copywriting • What is Copywriting & Why is it Important? • How to Write For Your Buyer Persona • Attention - Headlines are "Click Magnets" www.digitoly.com CONSULTING | TRAINING | BRANDING

2. 149, 2nd Floor, Patparganj Village New Delhi – 110091 | INDIA +91 99205 41676 connect@digitoly.com www.digitoly.com • • • • 11 Tips to Write Magnetic Headlines A.I.D.A - Interest, Desire & Action Assignment - Copywriting Quiz - Copywriting Search Engine Optimization (SEO) • Introduction to SEO • 5 SEO Metrics to Measure SEO Performance • How to SEO Optimise Your Homepage • How to Verify Your Website in The Google Search Console • How to Improve Website Performance & Speed • How to Take the Google Mobile Friendly Test • How to Do Keyword Research: Steps & Strategy • How to Quickly Brainstorm 1000's of Keyword Ideas • How to Narrow Down Your Keyword List using Google Keyword Planner • How to Assess Keyword Competition & Choose Target Keywords • How to Write Title Tags Search Engines Love • How to Skyrocket Clickthrough Rate with Meta Descriptions • How to Appear in the Google Image Search Results • Copy Optimization: Headings Tags, Outgoing & Internal Links etc. • The Types of Backlinks That Really Matter and How to Get Them • How to Maximise Links for Your SEO Campaigns • How to Create Content That Generates Links & Social Shares on Autopilot • How to Leverage Authority Websites and Top of the Search Results • Student Q&A • Local SEO: How to Rank Your Local Business in Google • Assignment – Technical SEO Audit of a Website • Quiz - SEO YouTube Marketing • Introduction to YouTube • Why YouTube • YouTube Marketing Strategy • "Watch Time" is Golden • The Subscriber Advantage • YouTube Recording Software & Mics • YouTube Account Set Up & Optimization • YouTube Keyword Research • YouTube Video Structure • YouTube SEO • YouTube Thumbnails • YouTube Annotations & Cards • YouTube Promotion • YouTube Analytics • Assignment – YouTube Channel Setup • Quiz - YouTube Facebook Marketing • Introduction to Facebook Marketing • Why Facebook? • Create Your Facebook Page • Facebook Icon • Facebook Cover Image • Description & About Page • Apps & Tabs www.digitoly.com CONSULTING | TRAINING | BRANDING

3. 149, 2nd Floor, Patparganj Village New Delhi – 110091 | INDIA +91 99205 41676 connect@digitoly.com www.digitoly.com • • • • • • • • • • • • • • • • • Page Settings 9 Post Formulas Guaranteed to Drive Engagement Edgerank Algorithm Caption This Photo Quotes Native Videos Facebook Contest 5 More Facebook Post Formulas Bonus Tips: Content Strategy 10 Tactics to Start Getting Organic Likes Use Email to Drive Organic Likes Use Facebook Groups to Drive Organic Likes Add a Facebook Like Box to Your Website Secret Strategy to Increase Page Likes 5 Facebook Insights Reports to Measure Success Assignment - Facebook Quiz - Facebook Twitter Marketing • Introduction to Twitter Marketing • Why Twitter? • How Twitter Works • What Not To Do on Twitter • 4 Ways To Get More Retweets • 5 Steps Optimize Your Profile • 5 Ways to Promote Your Twitter • Use Hastags to Increase Discoverability • Follow Top Twitter Users • The Poster Boy Formula • Join a Trending Conversation • Ask Questions • Bring Twitter Into the Physical World • Track Results: Twitter Analytics • Bonus Tip. Schedule Tweets with Buffer • Assignment - Twitter • Quiz - Twitter Quora Marketing • Introduction to Quora Marketing • Why Quora? • How to Join Quora & Optimize Your Profile • How to Identify Questions That Are Worth Answering • How to Choose or Create a Blog Post to Link Back To • How to Structure Your Answers For Maximum Clicks • How to Promote Your Quora Answers • How to Track Quora Traffic & ROI in Google Analytics • Rinse & Repeat [Just 5 Mins a Day!] • Assignment - Quora • Quiz - Quora Google Ads • Introduction to Google Ads • Benefits of Google Ads • How Google Ads Works • Define Success & Set Up Tracking www.digitoly.com CONSULTING | TRAINING | BRANDING

4. 149, 2nd Floor, Patparganj Village New Delhi – 110091 | INDIA +91 99205 41676 connect@digitoly.com www.digitoly.com • • • • • • • • • • • Analyse Your PPC Competition Have a Congruent Landing Page Select The Right Campaign Type Target Your Audience Determine Your Bids & Budgets Write Effective Ads Choose Profitable Keywords Advanced Campaign Settings Measure & Optimise Assignment - Google Ads Quiz - Google Ads Google Analytics • Introduction to Google Analytics • Install Google Analytics • Enable These 3 Essential Reports • Set up Goal Tracking to Measure Success • Filter Internal Traffic So You Don't Skew Your Data • Add Custom Dashboard to Reveal 12 Essential Metrics • Get Notified for Traffic Drops & Spikes with Custom Alerts • Make Google Analytics Annotations So You Don't Forget • Analyze Demographics Reports (Age, Gender, Interests & Behaviour) • Analyze Geo Report (Language & Location) • Analyze Technology & Mobile Report (Browser, OS & Devices) • Analyze Acquisition Overview Report • Analyze Source/Medium Report • Analyze Best Days to Post • Use Campaign Tagging to Improve Acquisition Data Accuracy • Analyze Landing Pages Report • Analyze All Pages Report • Analyze Exit Pages Report • Analyze Goals Report • Assignment - Google Analytics • Bonus: How to Remove Spam Traffic • Quiz - Google Analytics Instagram Marketing • How to Get More Instagram Followers (Free Tool) • New Feature: Shopping on Instagram • How to Get Reposted By Top Instagram Accounts • How to Create a Instagram Business Account • How to Learn From Top Influencers • How to Add a Profile Image • How to Optimise Your Instagram Bio • How to Create Original Instagram Content • How to Repost on Instagram • How to Get Your First Instagram Followers • How to Increase Visibility with Hashtags • How to Grow with Instagram Stories • How to Remove Spam from Instagram • How to Grow with Instagram Analytics • Next Steps Pinterest Marketing • Why Market Your Business on Pinterest? www.digitoly.com CONSULTING | TRAINING | BRANDING

5. 149, 2nd Floor, Patparganj Village New Delhi – 110091 | INDIA +91 99205 41676 connect@digitoly.com www.digitoly.com • • • • • • • • How to Create a Pinterest Business Account #1 Thing to Do to Have Success on Pinterest How to SEO Optimise Your Pinterest Profile How to Verify Your Website for Pinterest How to Add Boards & Pins to Pinterest How to Add 1200 Targeted Pinterest Followers in 30 Days How to Pin Content From Around the Web in One Click How to Design Pinterest Graphics to Get More Traffic LinkedIn Marketing • How Build a LinkedIn Profile That Converts • How to Profit from 2nd Degree LinkedIn Connection • How to Message Anyone for Free (LinkedIn InMail Hack) • How to Get Blog Traffic From LinkedIn • How to Get More Connections Quickly • How to Use LinkedIn Groups to Grow Your Business • How to Create a LinkedIn Company Page • How to Get $50 Free LinkedIn Ad Credits • Next Steps Affiliate Marketing • Introduction to Affiliate Marketing • Affiliate Marketing Platforms • Enrolling in an Affiliate Marketing Program • Tips and tricks to improve affiliate Marketing • Types of Affiliate Marketing • Setting Up affiliate Marketing Program Branding • Introduction • Speed Networking • Structuring Your Strategic Brand Plan • Profiling your target customer / other stakeholders • Clarifying the substance of your brand • Establishing the business case for your brand plan • Identifying sources of brand value • Using brand experience as a source of competitive advantage • Brand Essentials • Understanding brand values • Utilising your brand essence • Clarifying your brand promise • Clarifying your brand positioning • Brand repositioning • Building brand experiences • Brand Personality • Corporate Visual Identity • Consistent Communication • Human Resource Initiatives • Employee and Customer Engagement • Multisensory Branding • Determining your brand’s value proposition • Brand portfolio management • Applying brand metrics to your organization www.digitoly.com CONSULTING | TRAINING | BRANDING

6. 149, 2nd Floor, Patparganj Village New Delhi – 110091 | INDIA +91 99205 41676 connect@digitoly.com www.digitoly.com Business Presentations with PowerPoint • How to Prepare a Presentation • Communication Styles • How to Create Effective Slides using PowerPoint • How to Deliver a Presentation Mastering Microsoft Excel • Formulas • Charts • Pivot tables • Conditional formatting • Data analysis • Report Making www.digitoly.com CONSULTING | TRAINING | BRANDING