1 / 16

Digital Marketing Course

Pace Career Academy provides best opportunity to grow your career with proper guidance to nurture your future, with 24 modules in Digital Marketing training from industry leaders.

nisha655
Download Presentation

Digital Marketing Course

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO SEARCH ENGINE OPTIMIZATION

  2. What is SEO?  It is the process of optimizing structure, design and content of your website in order to increase traffic such way that your website can index at the top results of SERPs.  It also boost your search engine ranking with its various promotional activities.

  3. Importance of SEO / Why need SEO  Its free Advertising and long term  Promotion / Advertising of your products /service  Brand Awareness  Increase number of visitors ( drive users and customers) through organic search traffic  Increase and Maintain search engine ranking of your website  “More Traffic - More Money”

  4. Google Stake in Search

  5. What is Website?  website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.  Structure of website, creation of wordpress sample website  Website URL , Html  Header : Title , Descriprtion,  Body : actual content of webpage  Footer  Sitelinks  Google webmaster tool & website verification  Create sitemap,

  6. SEO Strategy  Research desirable keywords and search phrase  Identify search phrase to target, it should be relevant to business  Optimize website with proper focus keywords  Study competitor websites and search engine  Implement quality link building  Add quality content  Constant monitoring of rankings for targeted search terms.

  7. How does google rank page?  Keyword usage  Site structure  site speed  Time spent on site , Bounce rate  No of inbound links  Quality of inbound links

  8. Types Of SEO Techniques  White Hat SEO: follow search engine (mainly Google) guidelines. Some white hat SEO techniques include high quality content development, website HTML optimization and restructuring  Black Hat SEO : exploits weaknesses in the search engine algorithms to obtain high rankings  Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

  9. Types of SEO  On-page SEO Optimization  Off-Page SEO optimization

  10. ON-Page SEO Optimization:  It refers to settings you can apply on your website so that it is optimized for search engines.  On-page SEO important Factors:  Having optimized Title and Description tags  Keyword frequency in url, Body text and Headlines  Proper URL Structures  User friendly navigation (breadcrumbs, user sitemaps)  Text Formatting (use of h1,h2,bold etc)  Image optimization (image size, proper image names, use of ALT tag)  User friendly 404 pages  Fast loading pages  Mobile Friendly pages

  11. Off-Page SEO Optimization: Why need Off-page optimization?  used to improve the position of a web site in the search engine results page (SERPs)  Increase in Rankings  Increase in PageRank  More exposure to your business

  12. Off-page SEO Activities  Search Engine Submission  Business listing  Directory Submission  Social Media listing  Classifieds Submission  Image submission,  Infographics submission  Article submission  Social Bookmarking  Blog commenting  Forum submission  Question Answer submission

  13. A Quality Backlink features  Incoming links from higher page rank  Use of different anchor text  Use do follow links  Having backlink from relevant site  Avoiding Black hat seo  High trust  Good domain authority

  14. Google Updates/ Algorithm  Panda: is part of the algorithm that is specific to the quality of content  Penguin :is specific to the quality of links  Hummingbird :handling conversational search queries accurately  AMP : must have mobile sites

  15. Thanks !!! Pace Career Academy

More Related