Presentation TradeDoubler ETH, 23.09.2009. 1. Agenda. TradeDoubler Overview Online Landscape Advertising formats Cost structure Tracking basics Ad delivery Cases Thoughts & Questions Contact details. 2. TradeDoubler Overview. Company. Partner. Network. Founded 1999 IPO 2005.
Founded 1999IPO 2005
32 Billion Impressions per month
315 Mio. €
379 MioUnique Visitors per month
9.6 MioLeadsper month
> 1‘700 clients are currently working with TradeDoubler
> 128‘000 Publishers are currently working with TradeDoubler
Source: Media Focus 09/2009
Branding / Image
Branding / Lead
Leads / Sales
3. Product Feeds
Medium Rectangle 300x250
5. Keyword-Bidding (Arbitrage)
Invoicing of Advertiser (TD)
Payment to partners (TD)
Real-Time measurement and analysis of client behaviour:
from Impression/Click up to Lead/Sale
Placement, delivery and optimisation of ads according to client’s targets.
What are the client’s needs (Branding/Traffic/Sales/…)?
Which product matches the best?
Interest Based Targeting
Utilisation for all products
Time for questions!