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Presentation TradeDoubler ETH, 23.09.2009 PowerPoint PPT Presentation


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Presentation TradeDoubler ETH, 23.09.2009. 1. Agenda. TradeDoubler Overview Online Landscape Advertising formats Cost structure Tracking basics Ad delivery Cases Thoughts & Questions Contact details. 2. TradeDoubler Overview. Company. Partner. Network. Founded 1999 IPO 2005.

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Presentation TradeDoubler ETH, 23.09.2009

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Presentation TradeDoubler

ETH, 23.09.2009

1


Agenda

  • TradeDoubler Overview

  • Online Landscape

  • Advertising formats

  • Cost structure

  • Tracking basics

  • Ad delivery

  • Cases

  • Thoughts & Questions

  • Contact details

2


TradeDoubler Overview

Company

Partner

Network

Founded 1999IPO 2005

1,700 +Advertiser

32 Billion Impressions per month

315 Mio. €

Revenue 2008

379 MioUnique Visitors per month

128,000 +activePublishers

650 employees

19 Märkte

9.6 MioLeadsper month

3


TD clients in Switzerland

> 1‘700 clients are currently working with TradeDoubler

4


Websites in Switzerland

> 128‘000 Publishers are currently working with TradeDoubler

5


Specialists in Digital Marketing

6


Online Landscape

  • low online investments compared to total ad spends (5% vs. expected 23%)

  • High broadband penetration

  • offline (TV, print, radio, ...) is still dominating

  • emerging market

  • little competition (Networks, Agencies, etc.)

Source: Media Focus 09/2009

7


Online Landscape

CPM

Branding / Image

CPM/CPC

Conversion Rate

Traffic

Branding / Lead

CPO/CPL/CPC

Leads / Sales

8


Advertising formats

Classical Online-Banner

Textlinks


Advertising formats

3. Product Feeds


Advertising formats

4. Video-Ads

Medium Rectangle 300x250

Fullscreen Mode


Advertising formats

5. Keyword-Bidding (Arbitrage)


Cost structure Switzerland

  • CPM – Cost per Mile

    • Fix amount per 1‘000 Views

  • CPC – Cost per Click

    • Fix amount per Unique Visitor (Unique Click)

  • CPL – Cost per Lead

    • Fix amount per address (i.e. Newsletter, lottery etc.)

  • CPO – Cost per Order

    • Percentage of the generated order value

    • Fix amount per order

  • CPT – Cost per Talk (Telefongespräch)

    • Fix amount per generated telephone-call (similar to a Lead)

  • Hybrid – Mixture

    • i.e. Pay per Click & per Sale


Tracking basics

Invoicing of Advertiser (TD)

Payment to partners (TD)

Tracking Technology

Advertiser

User

Publisher (Website)

Real-Time measurement and analysis of client behaviour:

from Impression/Click up to Lead/Sale


What are wetracking?

  • We are tracking:

  • Impressions

  • Clicks

  • Unique Visitors

  • Leads

  • Sales

  • Impression Leads

  • Impression Sales

  • Revenue per Click

  • Time

  • Productname

  • Ordernumber

  • ...


TradeDoubler Process

4. Delivery

Placement, delivery and optimisation of ads according to client’s targets.

1. Targets

What are the client’s needs (Branding/Traffic/Sales/…)?

Digital-Marketing

Management

3. Pricing

Expected costs?

2. Products

Which product matches the best?


Ad delivery (Overview)

Standard

Pool-Targeting

Day-Time-Targeting

Frequency Capping

Geo-Targeting

Interest Based Targeting


Utilisation for all products

18


Cases

  • citydisc.ch

    • td Affiliate (10% revenue increase within first six months)

    • td Campaigns

    • td Search

    • td Integral

  • LeShop.ch

  • neckermann.ch


Thoughts & Questions

Time for questions!


Contact

Thanks for your attention!

Immo Hütte

Head of Client Services

T +41 (0)44 560 90 20

F+41 (0)44 560 90 11

[email protected]


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