Download
1 / 47
470 likes | 620 Views
Success Formula. DMO & 90 Day Plan. Day 1 Section 2. First Things First. What it takes to be a successful NC Owner/Operator Three Areas of Commitment – Financial Time – working or running the club and marketing Commitment to grow to be the leader that it takes to have a successful club
E N D
Success Formula DMO & 90 Day Plan Day 1 Section 2
First Things First What it takes to be a successful NC Owner/Operator • Three Areas of Commitment – • Financial • Time – working or running the club and marketing • Commitment to grow to be the leader that it takes to have a successful club Commitment for next 5 years can bring GREAT rewards
Success Formula • Know what you want • What do you want? Why you want it? • What are you willing to do to make it happen based on what you want? • What is your vision regarding Nutrition Clubs for your business in 1 year, 3 years, 5 years??? • Have a plan • Follow Directions Exactly • We already know what works – it is proven. Simply duplicate. Do not reinvent the wheel. • Be Diligent and Consistent • This is how you begin, maintain, and advance momentum. • Consistency of the right elements guarantees momentum!
90 Day Plan • Takes 90 days to ramp up and build momentum • Do everything consistently – where the magic begins • Momentum is like a Farm Pump • Compressing time with consistency
Success Formula • Develop a Sense of Urgency • Do it today! Right now! Urgency is the opposite of procrastination. • Commit to a 90 Day Plan • A 90 Day Plan is a one day plan done over and over for 90 Days. • Creates momentum. Focus on the activities. • Keep Gauges & Accountability • Know your activities and results so you can review, refine and celebrate. • Make it happen – no matter what!
Remember… Nutrition Club is a tool to conduct our Herbalife Business!
The 3 R’sRETAIL - RECRUIT - RETENTION Stable Business Foundation = Royalties = Position in the Marketing Plan = Income = LIFESTYLE
Four Parts of DMODMO = Daily Method of Operation • Use the Products • Do Invitations • Do Presentations - Wellness and Business • Follow-up - Customers and Distributors ALL parts are equally important!!
Where Volume Comes FromAre You On Target? 90 Day Target Use 500 - 1000vp Retail 2,500 - 3,500vp Recruiting 4000 – 8000vp Wholesale 1000 - 5000vp Min 4000vp Stable Vol
Giving Away Free Smoothies? • Day 1 – 47 FREE SHAKES, NONE SOLD • October – 258 • November – 91 • December – 43 • Total of 392 Wellness Profiles in 3 months • Average – 8 out of 10 purchased 100 vp or more
Getting BusinessPrimary Methods 1. INVITATIONS • An Invitations to your nutrition club includes an offer for a free smoothie and tea with a free body analysis. • Each operator in a club uses the same Invitation card with their name on it and each in a different color. • Focus on quality versus quantity – having a conversation versus just handing out a card • 50 to get 1 new member a day • 100 to get 2-3 new members a day.. DO MORE GET MORE • Invitation is when the person actually listens to what you are saying – it is NOT just handing someone your card.
Script - What to say when inviting people. This is used for person to person AND for going into business while out inviting • Hi how are you? • My name is __________ from (Your nutrition Club) • Have you been to _______________ (your nutrition club name) for a FREE smoothie?? • No (prospect says) • Great let me give you an invitation for a FREE smoothie…. (Hand invite card) • I would like to personally invite you in tomorrow for a FREE healthy breakfast or lunch or even just for healthy snack! Can you make it in tomorrow? • Our hours are: (your club hours) • By the way, is there anyone you would want to come with….I‘d be happy to give you a couple for you to bring along couple of your co-workers or friends …. How many do you need? • Great, when do you think you will be by? Great - remember to bring this in with you. (Point to invite card) • Great, look forward to seeing you then!! • Be smiling, professional and excited!!!
Getting Business 2. In Service and/or Business Appreciation IN-SERVICE • An In-Service is an opportunity to set up a display, and make shakes in a place of business for the employees BUSINESS APPRECIATION • A Business Appreciation is basically a reverse in service. Where you highlight a company for a day in your club where employees gets FREE one day membership of Aloe, Tea, & Shake
Getting Business 3. WEIGHT-LOSS CHALLENGES • The Weight Loss Challenge is making winners out of everyone. • The Concept of a Weight Loss Challenge is to EDUCATE participants and keep them motivated for 12-weeks, so that they can achieve solid results • Customers will be coming to YOU once a week to weigh and measure. It helps them to commit, to stay accountable & focused. • Provides a venue to showcase the Herbalife Products
Getting Business Additional Secondary Methods 4. PODS – 1 a week • Also known as portable demo stands – portable & easy to set-up anywhere. • Offering FREE Body Fat Testing to community = great opportunity to generate Leads 5. Shake Party – 1 a week Bonus Methods • Chamber of Commerce • Business & Social Networking Groups
What is an In Service? • An opportunity to introduce your nutrition club or WLC to the community • Serve FREE Smoothies or Shakes to employees and staff members • Share what you do – what your Nutrition Club is
Primary Outcome • Get the Staff to taste and experience the shakes • Get them excited about coming down to your Nutrition Club and become members • Bring friends.. Come as a group • Set up Wellness Profile at another time – have your appt. book or calendar handy
The Set-up • Talk to people you know, Members, Customers, WLC Participants…etc. Where to they work? • Visit a business - set up a table or display, and make shakes samples in a place of business • Time frame: 60-90 minutes • Depends on what you and the company representative have agreed on • Offer free 8 oz. shakes • Not a formal meeting - Interactive • Done in the business lunch room/break room
Business In-Service Why it works so well: • Company loves that you are going to them – Simple, Fun and Magical • Easy way to get your foot in the door • Get your name into the market place • Get them excited about what you do • Listen to testimonials • Sign them up for a Wellness Profile • Present Herbalife Solutions • Increase volume - Increase royalty!!!
Business AppreciationDetails and Trainings can be found on FSSebc
What is Business Appreciation • It is an opportunity to highlight a company or honor a company in your Nutrition Club • Highlight one company at a time • 1 day selected per company • Might be over a course of 1-3 days depending on size of company • Bring people to you!
Purpose & Outcome of Business Appreciation • Get your name out to the Community – for people to know about you • Book Wellness Profiles –which leads to increase in retail sales/retail volume • Increase your daily club memberships
Business Appreciation Why it works so well: • Employees are coming to you • Show and tell all about your Nutrition Club – what you do etc. • The get to taste the shakes • Feel the energy • Look and hear the testimonials • Increase in daily members, wellness profilescustomers • Increase in your advertising force = MORE Business!
What are Pods? Pods • Also known as portable demo stands • Have been used successfully in many parts of the world. • It is a convenient and inexpensive way to get new customers, participants for WLC's and members for NC's. • FREE Body Fat Testing offers great opportunity to generate Retail Leads • Obtain names and telephone numbers of serious people. • Easy to set-up – anywhere and everywhere! • Distributors are easily retailing over 2500 VP/month
Primary Outcome • Offering FREE Body Fat Testing to community • People come to you for a FREE 1 minute Body Fat • Engage in conversation with prospect • Result and what it means • Benefits of good Nutrition • How we can help with Herbalife solution • Get names and telephone number of those interested • Follow up - Gain new customers
Venue Ideas With Permission…. • Supermarkets • Churches • Festivals / Parades • Exhibitions / Trade shows • Malls / Shopping Centers • Community events • Gyms / Health Clubs / Bowling • Children’s Play Centers • Charity Events • Sports Events • School Events • Local Events • Community Centers
Pods Why it works: • People approach you • The offer of FREE Body Fat Analysis – high perceived value - great interest • Simple, easy to setup, reusable, portable • Non-branded - Professional image • Average ratios: 100 people with Body fat test • 50% interested and gives you their info • 25% Become customers • Rest add to your mailing list (15% convert later) • Easy to create 2500+ VP
Nutrition Club Pre-Opening Plan Three weeks prior to your opening or starting as an Operator: • Hand out 1,500 Invites • 6 In Services • = 2 a week for 3 weeks • Goal: Exposing your business to 300 people min. • Invite to your NC & Book Wellness profiles • WLC’s in your club as you are doing the built out.
Nutrition Club Maintenance Plan • 50 Invitations a day min. (Faster - 100) • 4 In Services/Business Appreciations a month • Goal to expose your business to 200 people a month • If you need to do more to reach the number then do more • 2 Weight Loss Challenges at all times • 25 per Challenge or total of 50 Participants • Do what you must to have 50 Participants • If you need to do more then do more PLUS your secondary & bonus methods
WLC Campaign All information can be found on FSS EBC • 2,000 flyers • 100 posters • Newspaper • Social Networking • Fast and Free Outcome to have 25 participants per WLC
Role Play Time!! Partner up in pairs and practice Invitation Script
Script - What to say when inviting people. This is used for person to person AND for going into business while out inviting • Hi how are you? • My name is __________ from (Your nutrition Club) • Have you been to _______________ (your nutrition club name) for a FREE smoothie?? • No (prospect says) • Great let me give you an invitation for a FREE smoothie…. (Hand invite card) • I would like to personally invite you in tomorrow for a FREE healthy breakfast or lunch or even just for healthy snack! Can you make it in tomorrow? • Our hours are: (your club hours) • By the way, is there anyone you would want to come with….I‘d be happy to give you a couple for you to bring along couple of your co-workers or friends …. How many do you need? • Great, when do you think you will be by? Great - remember to bring this in with you. (Point to invite card) • Great, look forward to seeing you then!! • Be smiling, professional and excited!!!
Networking in Your community • Business Groups • Book Groups • Parent Groups • Sports Teams Expand your Center of Influence with Networking Groups… it is all about building relationships
All About Duplication • Build an area – how many NC in 1 year? 2 years? 5 years? • Lots of Members • Lots of Customers • Lots of Distributors • Lots of Supervisors • = More Royalties = higher position in marketing plan = more income = better lifestyle
Your Next Step • Commit to a 90 day plan • Begin with Pre-opening plan follow by Maintenance plan to hit 15 PAID memberships a day • Do more… get more = Compress time in Herbalife • Have a plan and WORK your plan • Be diligent and consistent • Go to FSS eBusiness Center for the training on the methods • Keep gauges & have accountability • Plug into the Infrastructure • Have FUN!
