U.S. in Cold War

1. U.S. in Cold War

2. Social U.S. Atmosphere • The Feminine Mystique- • Ideal of the 50’s woman- women can find ultimate fulfillment in housewifery • Many women expressed unfulfillment in housewifery • Women tend to find fulfillment in sex to make their life more exciting • The book dismantles the Feminine Mystique idea • Launched the modern women’s movement

3. Social U.S. Atmosphere • Rock and Roll • Elvis Presley • Fast food • McDonald’s 1955 • Drive in movie theatres • 1950’s nuclear family • Modern, shop happy mother • Corporate father • Two kids-one boy, one girl • A dog • Bomb Shelters

7. Economics in 1950 • Bretton Woods Conference- • Established the International Monetary Fund • Encouraged world trade and regulated currency rates • Ford cars • Thunderbird • Truck • Sedan • Two car household

8. Thunderbird

9. Sedan

10. Truck

11. Home Improvement • New construction • Levittown’s- • Assembly line style house building • Specialized groups setting each phase of the house • Foundation • Walls • Roof • Electricity and plumbing • Insulation

15. 1950s Computer

16. Shopping Mall