Kaitlyn Survey

1. Kaitlyn Survey

2. Grades for Phase II • Section 3, 9:35 • Average: 89.3 • Median: 90 • Range: 55 to 100 • Section 2, 11:00 • Average: 90.1 • Median: 92 • Range: 75 to 99

3. BDPs for Phase II • Utilized BDPs to Advantage • Class Concepts Applied Well • Layers of Competitive Advantage • Value-Added Research • Client-centered • Professionalism

4. Utilized BDPs to Advantage • What are “major processes” from a benchmarking perspective? • How does one use benchmarks? • Does one benchmark for ideas or for proven results?

5. Value-Added Research • Data that will aid decision-making • Focused data • Data that differentiates you from other teams • Reaches the right level of specificity • Well-referenced; easy to get to original source • Draws conclusions from research • Do not let client draw their own conclusions in a written report

6. Value-Added ResearchWriting Great Notes Sections • Why do it? • To allow the client to use your presentation in the future • To give your client the original source for follow-up • To provide credibility to your research and ideas • To avoid charges of plagiarism • What should be included? • Speaker notes explaining the slide • Fully cited sources

7. Client-Centered • Uses client language • Makes client feel that you “get it”: • They know me • They value me • They listen to me • They share my values • Builds your personal, emotional relationship with the client • Materials complement look and feel of client

8. Missing Pieces

9. Creativity • “Leave a stack of brochures” • ORE • Original • Relevant • Emotional

11. Advice from You to You • Don’t wait until the last minute • Leverage the talents of all members of the group • Make more effective use of meeting time • Work together • Work separately

12. Deliverables for Phase III • Due on 11/18/10 • Detailed Schedule and Annual Calendar • Your Storyline (Bain & Co.) • Your Powerpoint, 80% complete • Printed copy with notes • Emailed copy to me and TA email address • Materials and Tools to Implement Your Plan • Complete bibliography of all sources and contacts

13. Bain & Co. Process • Get agreement on the key questions • Generate the hypothesis • Create the storyline • ½ to 1 page of bullet points • Written in a Word document • Create the blank slides • Write the workplan • Execute

14. Create a Storyline ClimaxThe turning point, the most intense moment Rising ActionThe series of conflicts and crisis Falling ActionAll of the action that follows ResolutionTying together all of the threads ExpositionThe way things are before the action starts

15. Examples of Materials and Tools • Microsite • Promotional materials • Brochures • Displays • Flyers • Posters • Give-aways • Videos • Presentations to be presented to an audience • Lists of contacts needed to implement the plan

16. Meetings with CCC to Review Phase III Deliverables • Monday, 11/29: 12:30 p.m. to 8:00 p.m. • Tuesday, 11/30: 3:00 p.m. to 7:00 p.m. • Must have at least 3 team members present

17. Phase IV Deliverables • 15-minute Powerpoint presentation • Annotated in Notes section with presenter comments, sources • A CD with all Phase IV materials on it (deliver on 12/9 – last day) • Hardcopy of your presentation (one for each audience member) • Handouts of supporting materials • Any other materials and tools

18. Handouts for Phase IV • Handout from Puzzle Marketing for Zumi Sushi

19. BDPs for Phase IV?

20. Perfect Fit Solution

21. Sticky Presentation

22. Make it Stick

23. Strong Presentation Skills

24. Turnkey Solution

25. Complete Package with Supporting Materials

26. MECE: Mutually Exclusive, Collectively Exhaustive No gaps, no overlaps Source: The McKinsey Engagement by Paul N. Friga

27. 5 Tips for Effective Powerpoints?

28. Why Powerpoint?

37. EPDM Roofing • How large is the potential market for EPDM roofing and how rapidly will it grow? What underlying “business proposition” is driving growth and the eventual size of the market? • What is Firestone’s competitive position? Who else may enter the EPDM market? • What is industry price experience for EPDM roofing? What is Firestone’s relative cost position? • What is the relationship between expected demand and existing/announced capacity? What commitment and resources are required to add capacity? • What criteria drive customer decisions? How should actions be targeted by customer segment? What decision makers must be addressed? • What channel and distribution strategy will optimally align the business and its customers? What options exist to change industry rules of the game to our advantage? • What commitment will be required to have a sustained, attractive position in this market? Firestone Roofing Example

41. Guy Kawasaki • 10/20/30 Rule

42. Title = the “so what” THE MARKET IS GROWING RAPIDLY Graph name Any other units specified 7.5 Total Market Revenue US$ billions Units 7.3 CAGR= 12% 6.9 6.2 5.3 4.2 1999 2000 2001 2002 2003 2004 Source: XYZ research report; estimate for 2004 from ABC report Source Less is more … only show essential information Elements of an Effective Slide Source: The McKinsey Engagement by Paul N. Friga

44. Limit Animation ! • Use the same animation throughout the entire presentation • Using more than one can be very distracting • The audience will only see the animation and not the message you’re trying to get across Bam! Don’t

46. Less than 33% of U.S. Adults are at a “Healthy Weight”

50. Major Players http://static.seekingalpha.com/uploads/2010/1/19/saupload_hedge_fund_performance.png