Monroe’s Motivated Sequence. How to Write an Effective Persuasive Essay. The Motivated Sequence. By following the normal processes of human thinking, this organization structure motivates an audience to respond affirmatively (agreeably) to the speaker’s purpose. 1. The Attention Step.
How to Write an Effective Persuasive Essay
By following the normal processes of human thinking, this organization structure motivates an audience to respond affirmatively (agreeably) to the speaker’s purpose.
Get the attention of your audience.
Relate to the audience
Show importance of the topic
Make a startling statement
Arouse curiosity or suspense
Humorous anecdote (story/tale)
Tell a dramatic story
Pose a rhetorical question (without using “you”)
Using visual aids for illustration
Describe the problem and make your audience feel a need for change
Clear concise statement or description of the need or problem (topic sentence).
Second-strongest statement and explanation
Third-strongest statement and explanation
Strongest statement and explanation
Convince your audience that this issue directly affects their health, happiness, security, or other interests.
Present your plan/solution and show your audience how it will work
You can use the following techniques (choose one):
Briefly state the action/change you wish your audience to adopt
A complete concise explanation of your plan
Actual examples showing that this plan has worked effectively, and it’s a practical solution
Intensify the audience’s desire for your plan by helping them visualize it. Use vivid imagery to help readers visualize how they will profit from your plan/policy.
Positive method: describe conditions as they will be in the future if your solution/call to action is carried out.
Negative method: describe the adverse (unfavorable) conditions that will prevail if your plan is not carried out.
Make a call for action. Tell your audience exactly what you want them to do NOW and exactly how to do it. You want them to take IMMEDIATE action.
A challenge or appeal
Don’t make your this paragraph too involved. You want it to be easy for your audience to do RIGHT NOW!