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Cooperative Merchandise Program Update Spring Conference 2007

Cooperative Merchandise Program Update Spring Conference 2007. Regional & National Newspaper Solutions. Program Objective. Develop dynamic mass-merchandising display program for a specific retail category through a consortium represented by National, Regional, and Local newspaper groups.

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Cooperative Merchandise Program Update Spring Conference 2007

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  1. Cooperative Merchandise Program Update Spring Conference 2007 Regional & National Newspaper Solutions

  2. Program Objective • Develop dynamic mass-merchandising display program for a specific retail category through a consortium represented by National, Regional, and Local newspaper groups. • The selected retail category by the committee are Convenience Stores.

  3. Focus & Display Solutions Committee is comprised of: • National- • Wall Street Journal- Jennifer Mercier • USA Today- Felicia Magwood • Regional- • The Hartford Courant- Camille Stinton • Local- • The Cape Cod Times- Terry Ashley

  4. Focus & Display Solutions • Developed criteria for success: • Must maximize PSF (profit per square foot) • Must accommodate the weight of a 5 lb paper x 100+ copies • Must be visually attractive (eye catching) • Must display prominent covers of at least 6 publications

  5. Shorack Shorack (860) 480-3549 450 Babbitt Road www.shorack.com Thomaston, CT 06787

  6. Hamilton Hamilton Circulation Supplies 1-800-398-2427 www.theservicechamps.com

  7. World Manufacturing, Inc World Manufacturing, Inc. (215) 426-0500 3000 “C” Street www.worldmandisplays.com Philadelphia, PA

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