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The Gilbane Conference: Content Technologies for Government

The Gilbane Conference: Content Technologies for Government. Web Content Management at GCN.com. Alec Dann SVP of Internet Publishing PostNewsweek Tech Media. Overview. We manage four web sites: GCN.com WashingtonTechnology.com GovernmentLeader.com DefenseSystems.com 200,000 web pages

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The Gilbane Conference: Content Technologies for Government

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  1. The Gilbane Conference: Content Technologies for Government Web Content Management at GCN.com Alec Dann SVP of Internet PublishingPostNewsweek Tech Media

  2. Overview • We manage four web sites: • GCN.com • WashingtonTechnology.com • GovernmentLeader.com • DefenseSystems.com • 200,000 web pages • Monthly usage: • 450,000 unique visitors • 1,500,000 million page views • We write as many articles for the web as for our print editions.

  3. Overview • Objectives • Publishing Platform • Challenges

  4. Objectives • Manage multiple types of editorial content • Article text • Photos • Information graphics • Tables • Audio / video • Manage advertising content • Manage web page presentation

  5. Objectives • Deliver content through multiple channels • Web pages • Email • Syndication • 12 formats including NITF, XMLNews and RSS • Audio • Minimize manpower

  6. Publishing System

  7. Publishing System • Databased content • Includes stories, event listings, whitepapers, blogs. • Attributes: • Story elements: headline, author, byline, date/time. • Story categories: news topic. • Graphics including photos and charts (file location with caption and photographer credit). • Sidebars. • Multiple pages. • Links to related stories or other web sites. • External content • Includes graphics and other media. • Can be on site or off.

  8. Publishing System • Story page generation • Code generator renders HTML and writes file. • URL is fixed (to support search engines). • Page is rendered via PHP. • Index pages are updated. • Story is indexed for search. • Story is syndicated.

  9. Publishing System • Site administration • Managed through containers: • Automated story listing • Manually-picked story list • Fixed or rotating • RSS feed • Link list • Freeform • Editor can edit or configure containers.

  10. Publishing System GCN Latest News story list

  11. Challenges • Need another management layer in our CMS • Manage page elements for individual pages or sections of pages • Content containers • Navigation • Ads • Usage tracking page code • Assumes the capability to generalize content objects.

  12. Challenges • Integration with multiple platforms • Email • RSS • RSS as an internal distribution tool • Mobile edition • Blackberry-friendly web pages • Telephone

  13. Challenges • Using visual media well: • Many kinds of objects must be managed. • Photos, audio, video, flash. • Faster retrieval and integration into page content is a must. • More distribution options to consider: • Play now, podcast, download. • New forms of story telling. • Explain vs show

  14. Challenges • Improved access to content • Search • Category hierarchies • Keyword tagging • Automated or manual? • Social tagging • Deli.cio.us and Flickr as models

  15. Challenges • Designing for the future • Designs will change radically as monitors evolve. • 5 years: Large flat panel monitors will be ubiquitous. • 10 years: Many monitors will be high resolution (150 dpi or better).

  16. Challenges • Designing for the future • Prepare to repurpose content elements as your design evolves. • What meta data do you need to republish? • How will you republish complex objects like tables?

  17. Contact info • CMS vendor is iProduction • For questions or further discussion, send email to: Alec Dann adann@postnewsweektech.com 202-772-2528

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