Hybrid Content Delivery Network (CDN) Technologies and Services
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Hybrid Content Delivery Network (CDN) Technologies and Services. 1. Live DCIA Conference Webcast - Goals. Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology. Live Webcast – Value Propositions. Key Value Propositions

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Hybrid Content Delivery Network (CDN) Technologies and Services

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Hybrid content delivery network cdn technologies and services

Hybrid Content Delivery Network (CDN) Technologies and Services

Abacast - Confidential

1


Live dcia conference webcast goals

Live DCIA Conference Webcast - Goals

  • Serve broader audience

    • Constrained by place, time, cost

  • Additional DCIA service

  • Showcase membertechnology


Live webcast value propositions

Live Webcast – Value Propositions

Key Value Propositions

  • Branded/Targeted User Experience

    • Live video, sync’ed slides, submit question, poll

  • Flexible, efficient delivery

    • Unicast or Abacast Peer-Assisted

  • PPV business model support

  • After-event archive


Online video trends users and content owners

750Kbps

300Kbps

Online Video Trends – Users and Content Owners

  • Increasing Demand, especially on Mobile

  • Increasing Broadband Penetration

  • Increasing Content

  • Increasing Demand for Higher Quality


Observations mid market funding low b w fees

Observations - Mid-market Funding Low B/W Fees

  • Large content owners and video

    • Video is a marketing extension

    • Paying very low rates

  • Mid-market

    • For them, increased quality = increased revenue

    • Funding low bandwidth prices for large media co’s

    • Not getting great performance (caching algorithms)


Content trends supply vs demand

Content Trends… Supply vs. Demand

Demand & CDN Coverage (2005)

Abacast - Confidential

6


Content trends supply vs demand1

Content Trends… Supply vs. Demand

Demand & CDN Coverage (2008)

Abacast - Confidential

7


Content trends supply vs demand2

Content Trends… Supply vs. Demand

Demand & CDN Coverage (2012)

Abacast - Confidential

8


P2p anyone

P2P Anyone?

  • Reduced infrastructure/bandwidth costs

  • Margin relief

  • Higher Quality Experience

    • Longer engagement, more ads

  • Industry Trend – “Hybrid”


Example network efficiency korea sbs live olympics

Total Connections

Unicast Connections

Example Network Efficiency – Korea SBS Live Olympics

  • Korea great use case for P2P - adoption, b/w, behavior

  • SBS - over 12,000 simultaneous viewers

  • 1.5Mbps Windows Media Video

  • Over 80% efficiency, over 14Gb/s bandwidth savings

  • Over 40% reduction in server and switching hardware


Industry progress

Industry Progress

  • Open P4P Working Group

    • Optimized utilization of network resources

    • On-Demand Test Results

      • 23% increase in DL speed

      • Avg hops from 5 to less than 1

    • Providing real value to key part of distribution chain

  • PBPG

    • P2P Best Practices

    • Standardizing client behavior, security practices


About abacast

About Abacast

  • Founded in 2000 by former broadcasters, technologists

  • Commercial-quality Hybrid Content Delivery Network (CDN)

    • Live and On-Demand content

    • Unicast and Peer-Assisted

    • Content Monetization plus additional services

  • Key Markets

    • Internet Television, Online Radio, Corporate, File Delivery

  • Metrics

    • > 300 customers

    • 16 different countries

    • 46,516,274 plug-in downloads(as of July 1st, 2008)

    • ~10 million end-user hours per month

    • ~3.6 million unique users per month


Abacast solution overview

Abacast Solution Overview


Key value propositions consumers

Key Value Propositions – Consumers

  • Getting highest quality content

  • 72% choose higher bit-rate and install

  • Ultimately drives demand and business models


Key value propositions publisher broadcaster

Key Value Propositions – Publisher/Broadcaster

  • The most choices for delivery

    • Live and On-Demand video and audio content

    • Windows, Flash formats plus others

    • Hybrid Delivery

      • Single-source (Unicast), multi-source (Secure P2P), or combination

  • Flexible delivery options

    • Mix and match based on content value, customer type, content type, or business model


Key value propositions cont d

Key Value Propositions (cont’d)

  • Real-time QoS leads to higher quality connections

    • Less skips, buffers, breaks

  • Smart Analytics

    • Real time and historical metrics

    • Closed system, can measure client perfand behavior


Technology details live and on demand p2p network

Technology Details – Live and On-Demand P2P Network


Evolution of cdns

Evolution of CDNs

TimeframeDescriptionTechnologyAudience/Quality

’90 - ’95Streaming,Simple 100’sReal Networksdeployment32Kbps

’96 –’98Clusters,Increasing com-1,000’s broadcast.complexity, better end-128Kbpsuser experience

’99 – ’04Edge, AkamaiMuch more complex, 10,000’sBetter performance250-500Kbps

’05 +Hybrid (Edge True distributed,100,000’s + plus P2P)good perf for all300Kbps – 3Mbpsmarket sizes


Questions

Questions

  • www.abacast.com

  • [email protected]

  • (360) 834-5229


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