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Hybrid Content Delivery Network (CDN) Technologies and Services

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Hybrid Content Delivery Network (CDN) Technologies and Services. 1. Live DCIA Conference Webcast - Goals. Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology. Live Webcast – Value Propositions. Key Value Propositions

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Presentation Transcript
live dcia conference webcast goals
Live DCIA Conference Webcast - Goals
  • Serve broader audience
    • Constrained by place, time, cost
  • Additional DCIA service
  • Showcase membertechnology
live webcast value propositions
Live Webcast – Value Propositions

Key Value Propositions

  • Branded/Targeted User Experience
    • Live video, sync’ed slides, submit question, poll
  • Flexible, efficient delivery
    • Unicast or Abacast Peer-Assisted
  • PPV business model support
  • After-event archive
online video trends users and content owners

750Kbps

300Kbps

Online Video Trends – Users and Content Owners
  • Increasing Demand, especially on Mobile
  • Increasing Broadband Penetration
  • Increasing Content
  • Increasing Demand for Higher Quality
observations mid market funding low b w fees
Observations - Mid-market Funding Low B/W Fees
  • Large content owners and video
    • Video is a marketing extension
    • Paying very low rates
  • Mid-market
    • For them, increased quality = increased revenue
    • Funding low bandwidth prices for large media co’s
    • Not getting great performance (caching algorithms)
content trends supply vs demand
Content Trends… Supply vs. Demand

Demand & CDN Coverage (2005)

Abacast - Confidential

6

content trends supply vs demand1
Content Trends… Supply vs. Demand

Demand & CDN Coverage (2008)

Abacast - Confidential

7

content trends supply vs demand2
Content Trends… Supply vs. Demand

Demand & CDN Coverage (2012)

Abacast - Confidential

8

p2p anyone
P2P Anyone?
  • Reduced infrastructure/bandwidth costs
  • Margin relief
  • Higher Quality Experience
    • Longer engagement, more ads
  • Industry Trend – “Hybrid”
example network efficiency korea sbs live olympics

Total Connections

Unicast Connections

Example Network Efficiency – Korea SBS Live Olympics
  • Korea great use case for P2P - adoption, b/w, behavior
  • SBS - over 12,000 simultaneous viewers
  • 1.5Mbps Windows Media Video
  • Over 80% efficiency, over 14Gb/s bandwidth savings
  • Over 40% reduction in server and switching hardware
industry progress
Industry Progress
  • Open P4P Working Group
    • Optimized utilization of network resources
    • On-Demand Test Results
      • 23% increase in DL speed
      • Avg hops from 5 to less than 1
    • Providing real value to key part of distribution chain
  • PBPG
    • P2P Best Practices
    • Standardizing client behavior, security practices
about abacast
About Abacast
  • Founded in 2000 by former broadcasters, technologists
  • Commercial-quality Hybrid Content Delivery Network (CDN)
    • Live and On-Demand content
    • Unicast and Peer-Assisted
    • Content Monetization plus additional services
  • Key Markets
    • Internet Television, Online Radio, Corporate, File Delivery
  • Metrics
    • > 300 customers
    • 16 different countries
    • 46,516,274 plug-in downloads(as of July 1st, 2008)
    • ~10 million end-user hours per month
    • ~3.6 million unique users per month
key value propositions consumers
Key Value Propositions – Consumers
  • Getting highest quality content
  • 72% choose higher bit-rate and install
  • Ultimately drives demand and business models
key value propositions publisher broadcaster
Key Value Propositions – Publisher/Broadcaster
  • The most choices for delivery
    • Live and On-Demand video and audio content
    • Windows, Flash formats plus others
    • Hybrid Delivery
      • Single-source (Unicast), multi-source (Secure P2P), or combination
  • Flexible delivery options
    • Mix and match based on content value, customer type, content type, or business model
key value propositions cont d
Key Value Propositions (cont’d)
  • Real-time QoS leads to higher quality connections
    • Less skips, buffers, breaks
  • Smart Analytics
    • Real time and historical metrics
    • Closed system, can measure client perfand behavior
evolution of cdns
Evolution of CDNs

Timeframe Description Technology Audience/Quality

’90 - ’95 Streaming, Simple 100’s Real Networks deployment 32Kbps

’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps user experience

’99 – ’04 Edge, Akamai Much more complex, 10,000’s Better performance 250-500Kbps

’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps – 3Mbps market sizes

questions
Questions
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