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HEALTHY HEIRS

HEALTHY HEIRS. Profile of Healthy Heirs . Profile of Healthy Heirs. LIFESTYLE : Affluent Very active (always was) PERSONALITY: Confident, grounded STRIVES FOR: Quality, moderation PARENTING: I decide what we eat. Want to ingrain same healthy habits I learned as a child

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HEALTHY HEIRS

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  1. HEALTHY HEIRS

  2. Profile of Healthy Heirs

  3. Profile of Healthy Heirs LIFESTYLE:Affluent Very active (always was) PERSONALITY: Confident, grounded STRIVES FOR: Quality, moderation PARENTING: I decide what we eat. Want to ingrain same healthy habits I learned as a child FAN OF: Organic, Fresh, Farmers Market

  4. She Tends to have A Healthy Relationship with Food FOOD IS… Fuel An adventure Enjoyable I FEEL… Confident Grounded In control Like a Soul Mate Amicable Easy Uncomplicated Guilt Free Independent

  5. HEALTHY HEIRS JOURNEY She Always had a Healthy Diet andis Passing this On to her Children START TRIGGERS TO TRANSFORM None – no change STRATEGY Moderation WHERE AM AT? In Control

  6. Her Healthy Relationship Started inHer Original Home Well balanced diet Mainly cooked from scratch Abundance of fresh Food is fuel More focus on activity, less on food Parents were positive role models Food in the Home Family Time Parents Messages about food

  7. In Her Own Words…

  8. In Her Own Words…

  9. Healthy Heirs are willing to invest in healthy eating…

  10. Healthy Heirs are a high value target for Silk

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