1 / 10

Cheez -It

Cheez -It. Katey Ayres. History. Previous Owners Green & Green Company (1919) Sunshine Biscuit Company (1929) Keebler Company (1996) Current Owner Kellogg Company (2001) Under the Sunshine Label. Products/Services. Big Baby Swiss Cheddar Jack Disney Pixar Toy Story Hot and Spicy

necia
Download Presentation

Cheez -It

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cheez-It Katey Ayres

  2. History • Previous Owners • Green & Green Company (1919) • Sunshine Biscuit Company (1929) • Keebler Company (1996) • Current Owner • Kellogg Company (2001) • Under the Sunshine Label

  3. Products/Services • Big • Baby Swiss • Cheddar Jack • Disney Pixar Toy Story • Hot and Spicy • Italian Four Cheese • Original • Parmesan and Garlic • Pepper Jack • Reduced Fat • Reduced Fat White Cheddar • Scrabble Junior™ • Variety 12 Pack™ • White Cheddar • Whole Grain • 100 Calorie Right Bites™ • 100 Calorie Right Bites™ Extra Cheddar Party Mix • Party Mix • Duoz™ Sharp Cheddar and Parmesan • Duoz™ Smoked Cheddar and Monterey Jack • Gripz™ • Snack Mix • Snack Mix Double Cheese

  4. Magazine and Television Advertisments • Focus on showing the nutrition facts of the product • Matured Cheese • Big Cheese Taste • Uses humor to create interest

  5. Signature/Logoand Slogan Past Slogans "Anatomy of a Cheez-It“ "Actual Taste, Actual Size" The caption underneath a picture of an actual wedge of cheese accompanied by a life-sized cheez-it image "Get Your Own Box“ “The Big Cheese” Current Slogan "Real Cheese Matters"

  6. Finances/Investor Info • Revenues • $340.5 million not including Walmart sales • Stock Exchanges with New York • Competition • Cheese Nips • Wheat Thins • Triscuits • Ritz Crackers • # of Employees • 11,600

  7. Sponsorship • Nascar • Mark Martin • Carl Edwards

  8. Target Audience • Females ages 25 to 54 • 13 to 18 year old males and females

  9. Works Cited • http://www.flickr.com/photos/mdf_berg/4540091686/ • http://www.postoveralls.com/blog/?p=346 • http://jeffersonandchelsie.blogspot.com/2008/02/cheez-its.html • http://en.wikipedia.org/wiki/Cheez-It • http://cheez-it.com/default.aspx • http://www.beelinewholesalers.com/stauffers.html • http://www.frugalcouponliving.com/2011/03/26/kelloggs-coupons/kelloggs-logo/ • http://oludaresundayfase.blogspot.com/2010/09/creative-concept.html • http://pinkcouponcafe.com/2010/10/cheese-nips-50-cents-at-walmart/ • http://twiningco.com/igofresh/index.php?main_page=product_info&cPath=19_76&products_id=11179 • http://greenandgrain.com/index.php?route=product/product&product_id=343 • http://distributorcapny.blogspot.com/2008_05_01_archive.html • http://www.jayski.com/schemes/2000bgnschemes.htm • http://www.antya.com/detail/Cheez-It/16633

More Related