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@ J ackMyersCom. Next Generation of Technology. Next Generation of Technology. Next Generation of Business Models. The Internet is more than an invention or innovation. It is a transformational catalyst
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Next Generation of Business Models The Internet is more than an invention or innovation. It is a transformational catalyst differentiating 21st Century business models from all earlier business models.
Four Business Models for the New Generation • Technological Overload
Four Business Models for the New Generation • Technological Overload • Monetize the digital social, mobile, video and commerce marketplace.
Four Business Models for the New Generation Digital/Online Originated Advertising 201220152020 Social $3.3 $8.4 $24.5 Mobile $2.3 $8.8 $23.2 Video $1.8 $4.8 $18.3 Total Digital Video (Digital-Originated + Legacy) $4.0 $10.4 $28.0
Four Business Models for the New Generation • Technological Overload • Monetize the digital social, mobile and commerce marketplace • Redefine demographic targets and metrics.
Four Business Models for the New Generation • Technological Overload • Monetize the digital social, mobile and commerce marketplace • Redefine demographic targets and metrics • Have Your Earned Weapons Ready for the Content Revolution
Four Business Models for the New Generation • Redefine demographic targets and metrics • Monetize the digital social, mobile and commerce marketplace • Technological Overload • Have Your Earned Weapons Ready for the Content Revolution
Fundamentals for the Future • Technology Advances Accelerate • Legacy Relationships/Models/Silos are Collapsing • Success Powered by Ideas, Creativity and the Ability to Collaborate, Curate, Communicate. • Branding, Marketing, Advertising Must be Social, Interactive, Visual and Viral • It’s About Empowering Stability, Not Embracing Change
Oh Wow! Oh Wow! Oh Wow!
@JackMyersCom jm@JackMyers.com