Mobile commerce chapter 9 turban king
This presentation is the property of its rightful owner.
Sponsored Links
1 / 34

Mobile Commerce Chapter 9 Turban & King PowerPoint PPT Presentation


  • 190 Views
  • Uploaded on
  • Presentation posted in: General

Mobile Commerce Chapter 9 Turban & King. Learning Objectives. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Describe the mobile computing environment that supports m-commerce (devices, software, services).

Download Presentation

Mobile Commerce Chapter 9 Turban & King

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Mobile Commerce

Chapter 9 Turban & King


Learning Objectives

  • Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.

  • Describe the mobile computing environment that supports m-commerce (devices, software, services).

  • Describe the four major types of wireless telecommunications networks.

  • Discuss m-commerce applications in finance.

  • Describe m-commerce applications in shopping, advertising, and provision of content.


Learning Objectives

  • Describe consumer and personal applications of m-commerce.

  • Understand the technologies and potential application of location-based m-commerce.

  • Describe the major inhibitors and barriers of m-commerce.


Mobile Commerce: Attributes, Benefits, and Drivers

  • mobile commerce (m-commerce, m-business)

    Any business activity conducted over a wireless telecommunications network or from mobile devices


Mobile Commerce: Attributes, Benefits, and Drivers

  • ATTRIBUTES OF M-COMMERCE

    • Ubiquity

    • Convenience

    • Interactivity

    • Personalization

    • Localization


Mobile Commerce: Attributes, Benefits, and Drivers

  • DRIVERS OF M-COMMERCE

    • Widespread availability of more powerful mobile devices

    • The handset culture

    • The service economy

    • Vendor’s push

    • The mobile workforce

    • Increased mobility

    • Improved price/performance

    • Improving bandwidth


Mobile Influence

  • In the USA, over 1 Trillion text messages are sent per month in 2009

  • Over 95% of new phones sold today have web browsers and over 70 million US consumers use them regularly

  • Over 80% of 18-29 year olds use text messaging

  • 38% say mobile is more important than wallet

  • 2/2010, Facebook mobile: 100 million per month and growing


Components, Technical Infrastructure,and Services of Mobile Computing

  • MOBILE DEVICES

    • Mobile computers

    • personal digital assistant (PDA)

      A stand-alone handheld computer principally used for personal information management

    • smartphone

      A mobile phone with PC-like capabilities e.g Blackberry, iphone, Androids, etc


Components, Technical Infrastructure,and Services of Mobile Computing

  • MOBILE COMPUTING SOFTWARE AND SERVICES

    • Messaging Services

      • short message service (SMS)

        A service that supports the sending and receiving of short text messages on mobile phones

      • multimedia messaging service (MMS)

        The emerging generation of wireless messaging; MMS is able to deliver rich media


Components, Technical Infrastructure,and Services of Mobile Computing

  • Location-Based Services (use GPS)

  • Voice-Support Services

    • interactive voice response (IVR)

      A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system

    • voice portal

      A Web site with an audio interface that can be accessed through a telephone call e.gBing Voice Search for mobile phones (tellme.com)

      http://www.techflash.com/seattle/2009/10/bing_adds_voice_search.html


Components, Technical Infrastructure,and Services of Mobile Computing

  • WIRELESS TELECOMMUNICATIONS NETWORKS

    • personal area network (PAN)

      A wireless telecommunications network for device-to-device connections within a very short range e.g.

      • Bluetooth

        A set of telecommunications standards that enables wireless devices to communicate with each other over short distances


Components, Technical Infrastructure,and Services of Mobile Computing

  • wireless local area network (WLAN)

    A telecommunications network that enables users to make short-range wireless connections to the Internet or another network

  • Wi-Fi (wireless fidelity)

    The common name used to describe the IEEE 802.11 standard used on most WLANs


Components, Technical Infrastructure,and Services of Mobile Computing

  • WiMax

    A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city

  • wireless wide area network (WWAN)

    A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network


Mobile Financial Applications

  • Mobile Payment value chain

    • Financial institutions, mobile carriers, application providers, handset manufacturers, etc

  • Mobile Banking

  • Mobile Payments

    • Mobile Proximity Payments

    • Mobile Remote Payments

      • NFC is wireless technology that enables data exchange between devices that are within a distance of 10 centimeters


Mobile Marketing and Advertising

  • MOBILE MARKETING CAMPAIGNS

    • Four classes of mobile marketing campaigns:

      • Information. Programs providing information about products, points of interest, news, weather, traffic, horoscopes, and related content.

      • Entertainment. Programs that “ produce value to the customers” and provide amuse-ment and emotional triggers through videos, music, games, personalization ringtones, wallpapers, and so forth.

      • Raffles. Programs that provide prizes such as digital content or physical goods.

      • Coupons. Programs that offer monetary incentives ( like discounts), trial packages, or free services.


Mobile Marketing and Advertising

  • The major objectives of these classes fell into one of six categories:

    • Building brand awareness

    • Changing brand image

    • Promoting sales

    • Enhancing brand loyalty

    • Building customer databases

    • Stimulating mobile word of mouth


Types of Mobile Advertising


Mobile Workforce Solutions

  • NEEDS OF THE MOBILE WORKFORCE

    • mobile worker

      Any employee who is away from their primary work space at least 10 hours a week or 25 percent of the time

    • Benefits of Mobile Workforce Support

      • Mobile workers can be divided into three segments:

        • Mobile professionals (senior executives and consultants)

        • Mobile field force (field sales and service technicians)

        • Mobile specialty workers (delivery personnel and construction workers)


Mobile Workforce Solutions

  • Some solutions widely used by the three segments include:

    • Mobile office applications

    • Sales force automation (SFA)

    • Field force automation (FFA)

    • Mobile CRM (e-CRM)


Mobile Workforce Solutions

  • Challenges of Mobile Workforce Support

    • Network coverage gaps and interruptions

    • Internetwork roaming

    • Mobile network and application performance

    • Device and network management

    • Bandwidth management


Mobile Entertainment

  • mobile entertainment

    Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage


Mobile Entertainment

  • MOBILE MUSIC AND VIDEO

  • MOBILE GAMES

    • Technology

    • Number of players

    • Genre

  • MOBILE GAMBLING


Location-Based Mobile Commerce

  • location-based m-commerce (l-commerce)

    Delivery of m-commerce transactions to individuals in a specific location, at a specific time

    • The services provided through location-based m-commerce focus on five key factors:

      • Location

      • Navigation

      • Tracking

      • Mapping

      • Timing


Location-Based Mobile Commerce

  • L-COMMERCE INFRASTRUCTURE

    • Mobile devices

    • Communication network

    • Positioning component

    • Service or application provider

    • Data or content provider


Location-Based Mobile Commerce

  • Positioning Components

    • network-based positioning

      Relies on base stations to find the location of a mobile device sending a signal or sensed by the network

    • terminal-based positioning

      Calculating the location of a mobile device from signals sent by the device to base stations

    • global positioning system (GPS)

      A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth


Location-Based Mobile Commerce

  • Location-Based Data

    • Locating

    • Navigating

    • Searching

    • Identifying

    • Event checking

  • geographical information system (GIS)

    A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information


Location-Based Mobile Commerce

  • BARRIERS TO LOCATION-BASED

    M-COMMERCE

    • Lack of GPS in mobile phones

    • Accuracy of devices

    • The cost–benefit justification

    • Limited network bandwidth

    • Invasion of privacy


Security and Other Implementation Issues in Mobile Commerce

  • M-COMMERCE SECURITY ISSUES

    • Worms capable of spreading through mobile phones

    • Open-air transmission of signals across multiple networks opens up new opportunities for compromising security

    • Mobile devices are easily lost or stolen


Security and Other Implementation Issues in Mobile Commerce

  • ETHICAL, LEGAL, AND HEALTH ISSUES IN

    M-COMMERCE

    • The isolation that mobile devices can impose on a workforce

    • Field service employees dispatched remotely visit “the office” only briefly at the start and end of each day, if at all

    • Not easy to separate work and personal life on a cell phone, unless one is willing to carry two phones or two PDAs

    • Health damage from cellular radio frequency emissions

    • Monitoring staff movements based on GPS-enabled devices or vehicles


  • Login