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Mobile Commerce. Management Issues. Mobile Commerce – Management Issues. Management Issues may usually involves the organisation structures Different organisation structures are used to increase the management efficiency, e.g. increase income decrease cost

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Mobile Commerce

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Mobile commerce

Mobile Commerce

Management Issues


Mobile commerce management issues

Mobile Commerce – Management Issues

Management Issues may usually involves

the organisation structures

Different organisation structures are used to

increase the management efficiency, e.g.

increase income

decrease cost

improve quality of service

Improve morale


M commerce management issues

M-Commerce – Management Issues

  • roles

  • responsibilities

  • skills, etc.

Organisation form

structure

systems

cultures

management style


M commerce management issues1

M-Commerce – Management Issues

Organisation forms

No one best way to develop

must adopt a form appropriate:

to their strategy

to their competitive position


M commerce management issues2

M-Commerce – Management Issues

Situation changed radically in the 1990s

globalization of market

intensification of competition

acceleration of product life cycles

growth complexity with:

suppliers, buyers, governments and other stake holders


M commerce management issues3

M-Commerce – Management Issues

Plus unique situation in the M-commerce field

on mobile activities in:

- employees

- customers and,

- suppliers.


M commerce management issues4

M-Commerce – Management Issues

A successful organization should be:

Responsive

Flexible

Innovative


M commerce management issues5

M-Commerce –Management Issues

Organisation form characteristics


M commerce management issues6

M-Commerce – Management Issues

New perspectives : Network organization

Injection of market force to stimulate

efficiency and responsiveness

For example:

delayering,

downsizing,

outsourcing,

value adding partnerships,

strategic alliances and business network design


M commerce management issues7

M-Commerce – Management Issues

New perspectives :

Task focused teams

Definition:A small number of people with complementary skills who are committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable. (Katzenbach and Smith (1992))


M commerce management issues8

M-Commerce – Management Issues

New perspectives :

Networked group

It brings together a mix of managers, drawn from across the company, whose business skills, personal motivations, and functional expertise allow them to drive a large company like a small company.


M commerce management issues9

M-Commerce – Management Issues

New perspectives :

Networked group (cont’d)

Members in the network receive same information at the same time

Cross-functional task forces to break hierarchy

Networks demand senior management to focus on horizontal leadership in sharing information and offering helpsto sub-networks


M commerce management issues10

M-Commerce – Management Issues

New perspectives :

Horizontal organisations

Characteristics:

Primarily structured around a small number of business processes or work flows

Link the activities of employees to the needs and capabilities of suppliers and customers to improve the performance of all three.


M commerce management issues11

M-Commerce – Management Issues

New perspectives :

Learning organisations

Characteristics:

Able to sustain consistent internal innovation with immediate goals of :

Improving quality

enhancing customer relationships

enhancing supplier relationships

more effectively executing business strategy


M commerce management issues12

M-Commerce – Management Issues

New perspectives :

Learning organisations

Characteristics (cont’d):

It must make a commitment to knowledge

It must have a mechanism for renewal

It must possess an openness to the outside world

Superior performance depends on superior learning at every level


M commerce management issues13

M-Commerce – Management Issues

New perspectives :

Matrix management

Characteristics:

focus less on the quest of ideal structure

instead, focus more on developing the abilities, behaviour and performance of individual managers

Reshape the understanding, identification and commitment of the employees by:


M commerce management issues14

M-Commerce – Management Issues

New perspectives :

Matrix management

Characteristics (cont’d):

Buildinga shared vision

Developinghuman resources

Co-opting management efforts by inviting them to participate and be responsible for implementation.


M commerce management issues15

M-Commerce – Management Issues

Conclusion:

The above management issues are also applicable to the present situations of businesses other than the M-commerce field. However, since M-commerce uses far more mobile frontline workforce than traditional businesses, a new system of management is critical to the success of business in the ever-changing and innovative mobile communication world.


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