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Super Searcher: Enhancing Your Online Search Super Powers

Super Searcher: Enhancing Your Online Search Super Powers. Recap for 2013 Virtual Fall GaIN Meeting Carolann Curry, MLIS, AHIP Reference & Document Delivery Librarian Mercer University Medical Library - Macon Anna Krampl , MSLS, AHIP Reference Librarian

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Super Searcher: Enhancing Your Online Search Super Powers

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  1. Super Searcher: Enhancing Your Online Search Super Powers Recap for 2013 Virtual Fall GaIN Meeting Carolann Curry, MLIS, AHIP Reference & Document Delivery Librarian Mercer University Medical Library - Macon Anna Krampl, MSLS, AHIP Reference Librarian Mercer University Medical Library - Macon

  2. Objectives: • Overview of search engines and web searching • Popular search engines • How do they work? • Utilizing advanced features • Advance Search toolbar • Search operators • Future searching trends • Social Media searching (Twitter Search) • Augmented Reality • Going mobile • Google Goggles • WolframAlphasearch engine

  3. How much internet content can search engines find? • 99% • 60% • 35% • 20%

  4. How much internet content can search engines find? • 99% • 60% • 35% • 20%

  5. Surface Web vsInvisible Web • Surface Web: • Indexed by conventional search engines • Web crawlers (aka spiders) construct a database of the web • Invisible Web: • Dynamic content • Unlinked content • Password-protected

  6. Top 5 Internet Search Providers: Source: Oct. 2013 comScore U.S. Search Engine Rankings http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Releases_October_2013_US_Search_Engine_Rankings

  7. How does a search work?: • Algorithms • Sophisticated and oftentimes proprietary and kept secret • Result ranking • Term frequency • Term location • Proximity • Paid for links • Relevancy ranking

  8. Google advanced searching: • Google’s built-in tools • Limit by time, language, file type, usage rights etc.

  9. Google search operators: • To search for an exact phrase: • “American Cancer Society” • To exclude a word: • dolphins –football • To search within a particular site or domain: • olympicssite:nytimes.com • olympicssite:gov

  10. Google search operators (cont.): • To search for pages that link to a particular URL: • link:med.mercer.edu/lib/ • To search for pages that are similar to a URL: • related:related:www.cdcfoundation.org/zombies • To include a “fill in the blank” (aka wildcard searching): • “diabetic * diets”

  11. Live Searching << breakout of slides >>

  12. Future searching trends: • Social Media searching • Twitter Search • Augmented Reality • Going mobile • Google Goggles • WolframAlpha search engine

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