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S. Super Searcher: Enhancing Your Online Search Super Powers. Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region. Where Searching Begins.

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super searcher enhancing your online search super powers

S

Super Searcher: Enhancing Your Online Search Super Powers

Emily J. Hurst

Technology Coordinator

National Network of Libraries of Medicine

South Central Region

where searching begins
Where Searching Begins
  • “Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006)
    • http://www.pewinternet.org/Press-Releases/2006/Most-internet-users-start-at-a-search-engine-when-looking-for-health-information-online.aspx
search engine popularity
Search Engine Popularity
  • “On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)
    • http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
privacy and searching
Privacy and Searching
  • “Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)
      • http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
top 5 search providers
Top 5 Search Providers
  • Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only).
rev your search engine
Rev Your Search Engine
  • Pop the hood and take a look around the search engine.
formula for success
Formula for Success
  • Complex and often secret algorithms determine which parts of the Web will be searched.
result overload
Result Overload
  • Results are ranked based on several factors (determined by the search algorithm).
  • Beware of information overload.
seo what you need to know
SEO: What You Need to Know
  • Search Engine Optimization
  • Helps webpages move to the top of the results list
  • Deigned to “fool” the system
  • Uses coding and/or writing to help a page rank higher in results
two search engine shell games
Two Search Engine Shell Games
  • http://blindsearch.fejus.com/ (Bing and Google Only)
  • http://blekko.com/ws/your+search+terms+/monte (Bing, Goole and Blekko)
google search
Google Search
  • http://www.google.com
  • http://www.google.com/advanced_search
yahoo search
Yahoo! Search
  • http://www.yahoo.com/ vs http://search.yahoo.com/
bing search
Bing Search
  • http://www.bing.com
google results tools
Google Results Tools
  • Basic search:
    • http://www.google.com
  • More Search Tools
new to you
New to You
  • Blekko
    • http://blekko.com/
    • http://blekko.com/ws/+/press-videos
    • Slashtag search
  • DuckDuckGo
    • http://duckduckgo.com/
    • Instant and zero click results
    • No tracking
exercise set i
Exercise Set I
  • Test your skills
    • Time to work on practice questions.
    • A link is provided to an online exercise set.
the invisible web
The Invisible Web
  • Search engines cover less than 20% of the entire Web.
break time

Break Time

Image from Batman Animated Series from Warner Bros. Animation.

scholarly pursuits
Scholarly Pursuits
  • Wolfram Alpha
    • http://www.wolframalpha.com/
  • Google Scholar
    • http://scholar.google.com/
  • Microsoft Academic Search
    • http://academic.research.microsoft.com/
blast from the past
Blast from the Past
  • Wayback machine
    • http://www.archive.org/
  • CyberCemetery
    • http://govinfo.library.unt.edu
  • Google Cache
    • http://www.google.com
    • Search using cache:URL
media searching
Media Searching
  • What types of media are commonly searched for?
    • Books/Print
    • Images
    • Video
books print search
Books/Print Search
  • Project Guttenberg
    • http://www.gutenberg.org/wiki/Main_Page
  • Google Book Search
    • http://books.google.com/
  • Small Demons
    • http://www.smalldemons.com
image search
Image Search
  • Google Images
    • http://www.images.google.com
picture this
Picture This
  • Flickr
    • http://www.flickr.com
  • Flickr – The Commons
    • http://www.flickr.com/commons/
art class
Art Class
  • National Library of Medicine Digital Collections
    • http://collections.nlm.nih.gov/muradora/
  • National Gallery of Art Images (NGA Images)
    • https://images.nga.gov/
just press play
Just Press Play
  • YouTube
    • http://www.youtube.com
  • Vimeo
    • http://vimeo.com/
watch and learn
Watch and Learn
  • PBS Learning Media
    • http://www.pbslearningmedia.org/
  • C-SPAN Video Library
    • http://www.c-spanvideo.org/videoLibrary/
  • YouTube EDU
    • http://www.youtube.com/education
exercise set ii
Exercise Set II
  • Test your skills
    • Time to work on practice questions.
    • A link is provided to an online exercise set.
searching 2 0
Searching 2.0
  • Where will searching take us next?
the new normal
The New Normal
  • Data from 2009 shows Twitter growing as a search resource.
    • http://searchengineland.com/twitter-does-19-billion-searches-per-month-39988
real time results
Real-Time Results
  • Twitter
    • http://www.search.twitter.com
    • http://www.twitjobsearch.com
    • http://topsy.com/
social media search
Social Media Search
  • SamePoint
    • http://www.samepoint.com/
    • Reputation Management Search Engine
  • LinkedIn Today
    • http://www.linkedin.com/today/
    • Updates from Twitter and posting on LinkedIn
  • Google+ Searching
going mobile
Going Mobile
  • Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009
    • Google Search
    • Yahoo! Mail
    • Gmail
    • Weather Channel
    • Facebook
  • Data from the Nielsen Company
    • http://blog.nielsen.com/nielsenwire/online_mobile/top-mobile-phones-sites-and-brands-for-2009/
sms search tools
SMS Search Tools
  • Libraries using SMS for reference
    • http://bit.ly/c0QwFW
  • KGB
    • http://www.kgbanswers.com/
  • Cha-Cha
    • http://www.chacha.com/
easy interfaces
Easy Interfaces
  • Mobile search interfaces are streamlined to make searching on the go easier.
  • Google Mobile Updated 2011
    • http://www.google.com
  • Yahoo Mobile
    • http://m.yahoo.com/search
mobile near you
Mobile Near You
  • Using phone’s GPS search for information near you.
  • Aloqa App
    • http://www.aloqa.com/
    • Combines social and local information in one place
mobile visual search
Mobile Visual Search
  • Google Goggles
    • http://www.google.com/mobile/goggles
goggles on
Goggles On!
  • Goggles searches for text and images.
seeing things differently
Seeing Things Differently
  • Augmented Reality
    • Use mobile device to scan and find things around you
    • Robotvision and others
      • Search Nearby:
        • Tweets
        • Restaurants
        • Hotels
        • More
exercise set iii
Exercise Set III
  • Test your skills
    • Time to work on practice questions.
    • A link is provided to an online exercise set.
keeping up resources
Keeping Up: Resources
  • New Books
    • Sauers, Michael. Searching 2.0. 2009.
    • Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.
    • Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.
search engine resources
Search Engine Resources
  • Google
    • http://googleblog.blogspot.com/search/label/search
    • http://labs.google.com
  • Yahoo
    • http://research.yahoo.com/
  • Bing
    • http://www.bing.com/community/blogs/search/default.aspx
search engine resources1
Search Engine Resources
  • How Stuff Works: http://computer.howstuffworks.com/internet/basics/search-engine.htm
  • Search Engine Land: http://searchengineland.com/
  • Tame the Web: http://tametheweb.com/
  • Search Engine Watch: http://searchenginewatch.com/
search engine resources2
Search Engine Resources
  • INFOdocket – Gary Price:
    • http://infodocket.com/
  • Librarian of Fortune – Mary Ellen Bates:
    • http://www.batesinfo.com/Writing/Writing/LOFblog.html
library resources
Library Resources
  • Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines
  • Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html
  • LITA blog: http://litablog.org/
contact
Contact

Emily J. Hurst

[email protected]

Technology Coordinator

National Network of Libraries of Medicine,

South Central Region

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