Super searcher enhancing your online search super powers
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S. Super Searcher: Enhancing Your Online Search Super Powers. Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region. Where Searching Begins.

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Super searcher enhancing your online search super powers

S

Super Searcher: Enhancing Your Online Search Super Powers

Emily J. Hurst

Technology Coordinator

National Network of Libraries of Medicine

South Central Region


Where searching begins

Where Searching Begins

  • “Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006)

    • http://www.pewinternet.org/Press-Releases/2006/Most-internet-users-start-at-a-search-engine-when-looking-for-health-information-online.aspx


Search engine popularity

Search Engine Popularity

  • “On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)

    • http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf


Privacy and searching

Privacy and Searching

  • “Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)

    • http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf


Top 5 search providers

Top 5 Search Providers

  • Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only).


Search engines then

Search Engines Then


Search engines now

Search Engines Now


Rev your search engine

Rev Your Search Engine

  • Pop the hood and take a look around the search engine.


Formula for success

Formula for Success

  • Complex and often secret algorithms determine which parts of the Web will be searched.


Result overload

Result Overload

  • Results are ranked based on several factors (determined by the search algorithm).

  • Beware of information overload.


Seo what you need to know

SEO: What You Need to Know

  • Search Engine Optimization

  • Helps webpages move to the top of the results list

  • Deigned to “fool” the system

  • Uses coding and/or writing to help a page rank higher in results


Two search engine shell games

Two Search Engine Shell Games

  • http://blindsearch.fejus.com/ (Bing and Google Only)

  • http://blekko.com/ws/your+search+terms+/monte (Bing, Goole and Blekko)


Advanced search features

Advanced Search Features


Google search

Google Search

  • http://www.google.com

  • http://www.google.com/advanced_search


Yahoo search

Yahoo! Search

  • http://www.yahoo.com/ vs http://search.yahoo.com/


Bing search

Bing Search

  • http://www.bing.com


Warning result overload

Warning! Result Overload


Google results tools

Google Results Tools

  • Basic search:

    • http://www.google.com

  • More Search Tools


New to you

New to You

  • Blekko

    • http://blekko.com/

    • http://blekko.com/ws/+/press-videos

    • Slashtag search

  • DuckDuckGo

    • http://duckduckgo.com/

    • Instant and zero click results

    • No tracking


Exercise set i

Exercise Set I

  • Test your skills

    • Time to work on practice questions.

    • A link is provided to an online exercise set.


The deep web

The “Deep Web”


The invisible web

The Invisible Web

  • Search engines cover less than 20% of the entire Web.


Break time

Break Time

Image from Batman Animated Series from Warner Bros. Animation.


Scholarly pursuits

Scholarly Pursuits

  • Wolfram Alpha

    • http://www.wolframalpha.com/

  • Google Scholar

    • http://scholar.google.com/

  • Microsoft Academic Search

    • http://academic.research.microsoft.com/


Blast from the past

Blast from the Past

  • Wayback machine

    • http://www.archive.org/

  • CyberCemetery

    • http://govinfo.library.unt.edu

  • Google Cache

    • http://www.google.com

    • Search using cache:URL


Media searching

Media Searching

  • What types of media are commonly searched for?

    • Books/Print

    • Images

    • Video


Books print search

Books/Print Search

  • Project Guttenberg

    • http://www.gutenberg.org/wiki/Main_Page

  • Google Book Search

    • http://books.google.com/

  • Small Demons

    • http://www.smalldemons.com


Image search

Image Search

  • Google Images

    • http://www.images.google.com


Picture this

Picture This

  • Flickr

    • http://www.flickr.com

  • Flickr – The Commons

    • http://www.flickr.com/commons/


Art class

Art Class

  • National Library of Medicine Digital Collections

    • http://collections.nlm.nih.gov/muradora/

  • National Gallery of Art Images (NGA Images)

    • https://images.nga.gov/


Just press play

Just Press Play

  • YouTube

    • http://www.youtube.com

  • Vimeo

    • http://vimeo.com/


Watch and learn

Watch and Learn

  • PBS Learning Media

    • http://www.pbslearningmedia.org/

  • C-SPAN Video Library

    • http://www.c-spanvideo.org/videoLibrary/

  • YouTube EDU

    • http://www.youtube.com/education


Exercise set ii

Exercise Set II

  • Test your skills

    • Time to work on practice questions.

    • A link is provided to an online exercise set.


Searching 2 0

Searching 2.0

  • Where will searching take us next?


The new normal

The New Normal

  • Data from 2009 shows Twitter growing as a search resource.

    • http://searchengineland.com/twitter-does-19-billion-searches-per-month-39988


Real time results

Real-Time Results

  • Twitter

    • http://www.search.twitter.com

    • http://www.twitjobsearch.com

    • http://topsy.com/


Social media search

Social Media Search

  • SamePoint

    • http://www.samepoint.com/

    • Reputation Management Search Engine

  • LinkedIn Today

    • http://www.linkedin.com/today/

    • Updates from Twitter and posting on LinkedIn

  • Google+ Searching


Going mobile

Going Mobile

  • Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009

    • Google Search

    • Yahoo! Mail

    • Gmail

    • Weather Channel

    • Facebook

  • Data from the Nielsen Company

    • http://blog.nielsen.com/nielsenwire/online_mobile/top-mobile-phones-sites-and-brands-for-2009/


Sms search tools

SMS Search Tools

  • Libraries using SMS for reference

    • http://bit.ly/c0QwFW

  • KGB

    • http://www.kgbanswers.com/

  • Cha-Cha

    • http://www.chacha.com/


Easy interfaces

Easy Interfaces

  • Mobile search interfaces are streamlined to make searching on the go easier.

  • Google Mobile Updated 2011

    • http://www.google.com

  • Yahoo Mobile

    • http://m.yahoo.com/search


Mobile near you

Mobile Near You

  • Using phone’s GPS search for information near you.

  • Aloqa App

    • http://www.aloqa.com/

    • Combines social and local information in one place


Mobile visual search

Mobile Visual Search

  • Google Goggles

    • http://www.google.com/mobile/goggles


Goggles on

Goggles On!

  • Goggles searches for text and images.


Seeing things differently

Seeing Things Differently

  • Augmented Reality

    • Use mobile device to scan and find things around you

    • Robotvision and others

      • Search Nearby:

        • Tweets

        • Restaurants

        • Hotels

        • More


Seeing things differently1

Seeing Things Differently


Exercise set iii

Exercise Set III

  • Test your skills

    • Time to work on practice questions.

    • A link is provided to an online exercise set.


Keeping up resources

Keeping Up: Resources

  • New Books

    • Sauers, Michael. Searching 2.0. 2009.

    • Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.

    • Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.


Search engine resources

Search Engine Resources

  • Google

    • http://googleblog.blogspot.com/search/label/search

    • http://labs.google.com

  • Yahoo

    • http://research.yahoo.com/

  • Bing

    • http://www.bing.com/community/blogs/search/default.aspx


Search engine resources1

Search Engine Resources

  • How Stuff Works: http://computer.howstuffworks.com/internet/basics/search-engine.htm

  • Search Engine Land: http://searchengineland.com/

  • Tame the Web: http://tametheweb.com/

  • Search Engine Watch: http://searchenginewatch.com/


Search engine resources2

Search Engine Resources

  • INFOdocket – Gary Price:

    • http://infodocket.com/

  • Librarian of Fortune – Mary Ellen Bates:

    • http://www.batesinfo.com/Writing/Writing/LOFblog.html


Library resources

Library Resources

  • Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines

  • Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html

  • LITA blog: http://litablog.org/


Questions

Questions


Contact

Contact

Emily J. Hurst

[email protected]

Technology Coordinator

National Network of Libraries of Medicine,

South Central Region


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