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Utilizarea solutiei de retail ca instrument de fidelizare a clientilor

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Utilizarea solutiei de retail ca instrument de fidelizare a clientilor. Andrei CAUNII S. - Managing Partner, Director of Professional Services, NOVENSYS Octombrie 2006, Bucuresti, ROMANIA . Definitie.

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slide1

Utilizarea solutiei de retail ca instrument de fidelizare a clientilor

Andrei CAUNII S. - Managing Partner, Director of Professional Services, NOVENSYS

Octombrie 2006, Bucuresti, ROMANIA

definitie
Definitie

FIDÉL, -Ă, fideli, -e, adj. 1. Statornic în sentimente, în convingeri etc.; foarte devotat, credincios. 2. Care reproduce, urmează cu exactitate un model, o normă, un obicei; care păstrează (ceva) întocmai.

Sursa: DEX98

slide3

Client fidel = client multumit

  • Satisfacerea nevoii de cumparare
  • Indeplinirea promisiunii de vanzare
slide4

Nevoile clientului in Retail:

  • Pret;
  • Timp;
  • Confort;
  • Infrastructura de servicii;
  • Anticiparea nevoilor.
slide5

Pret

Optimizarea principalelor fluxuri consumatoare de resurse:

  • achizitie;
  • logistica depozit;
  • birocratie;
  • inventariere produse.
slide6

Timp

Optimizarea activitatilor din magazin cu ajutorul functionalitatilor :

  • Front Office;
  • Mobile Point of Sale;
  • People Counting;
  • Real Time Management System;
  • Promotii;
  • Info Cod.
slide7

Confort

Distanta fata de zona rezidentiala.

Pozitionarea magazinului tinand cont de :

  • datele demografice;
  • competitori;
  • furnizori;
  • infrastructura rutiera;
  • locuri de interes public.
slide8

Infrastructura de servicii

  • Angajati bine instruiti si informati.
  • Informatia se afla la raft.
slide9

Anticiparea nevoilor

Problemele si solutiile se gasesc in datele companiei de retail !!!

  • Business Intelligence
  • Data Mining
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