Utilizarea solutiei de retail ca instrument de fidelizare a clientilor
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Utilizarea solutiei de retail ca instrument de fidelizare a clientilor. Andrei CAUNII S. - Managing Partner, Director of Professional Services, NOVENSYS Octombrie 2006, Bucuresti, ROMANIA . Definitie.

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Andrei CAUNII S. - Managing Partner, Director of Professional Services, NOVENSYS

Octombrie 2006, Bucuresti, ROMANIA


Definitie
Definitie clientilor

FIDÉL, -Ă, fideli, -e, adj. 1. Statornic în sentimente, în convingeri etc.; foarte devotat, credincios. 2. Care reproduce, urmează cu exactitate un model, o normă, un obicei; care păstrează (ceva) întocmai.

Sursa: DEX98


Client fidel = client multumit clientilor

  • Satisfacerea nevoii de cumparare

  • Indeplinirea promisiunii de vanzare


Nevoile clientului in Retail: clientilor

  • Pret;

  • Timp;

  • Confort;

  • Infrastructura de servicii;

  • Anticiparea nevoilor.


Pret clientilor

Optimizarea principalelor fluxuri consumatoare de resurse:

  • achizitie;

  • logistica depozit;

  • birocratie;

  • inventariere produse.


Timp clientilor

Optimizarea activitatilor din magazin cu ajutorul functionalitatilor :

  • Front Office;

  • Mobile Point of Sale;

  • People Counting;

  • Real Time Management System;

  • Promotii;

  • Info Cod.


Confort clientilor

Distanta fata de zona rezidentiala.

Pozitionarea magazinului tinand cont de :

  • datele demografice;

  • competitori;

  • furnizori;

  • infrastructura rutiera;

  • locuri de interes public.


Infrastructura de servicii clientilor

  • Angajati bine instruiti si informati.

  • Informatia se afla la raft.


Anticiparea nevoilor clientilor

Problemele si solutiile se gasesc in datele companiei de retail !!!

  • Business Intelligence

  • Data Mining


Q & A clientilor


Va multumim ! clientilor


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