Presentation Transcript

1. Windows 8 App Development Lab

   Kevin Kammien and John O’Connor
2. Initial Project ideas Windows 8 Test new equipment (surface) Market research Events Hearst Kinect projects
3. The Big Picture
4. The Big 3: Software
5. Platforms
6. Windows 8 OS Launch Microsoft’s Windows 8 Operating System officially launched on October 28th. Experts’ commentaries outlined Microsoft’s migration away from the traditional Windows OS. “ … the Windows Phone platform has still been struggling to earn a seat at the table with other mobile platforms like iOS and Android. “The operating systems, platforms, software and devices Microsoft is unleashing this year represent a bold departure from traditional Microsoft products and strategies.” -PCWorld.com
7. New Windows Products Windows 8 and RT Operating Systems Windows 8 Surface Tablet Windows 8 Smartphone Windows Server 2012 and Internet Explorer 10
8. Windows 8 General Reception Pros: Sleek, fast, fun Vastly improved battery conservation Security Improvements Perfect for mobile and touch Cons: Modern UI annoying to those without touch-based hardware Start Menu gone (but actually, it isn’t.) Older hardware won’t be able to run it.
9. Product Reviews from Tech Review Giants “Using Windows 8 is pleasant, especially if you don’t have anything to do in a particular hurry. It’s a totally new way of thinking about how you want to operate in a desktop OS—and maybe not entirely in the way you think. But it also seems like a rough draft or deeply interesting idea.” — Kyle Wagner, Gizmodo “In the immortal words of losing Little League coaches everywhere, at least they tried and there is always next season. Windows 8 won’t be universally hated … I still think Microsoft did a good (not excellent) job … ” — John Briggs, TechCrunch
10. Windows 8 Estimations vs. Reality Tablets “With Windows 7, Microsoft lost its way in the tablet market. With Windows 8, however, it’s making it clear that it wants to be a strong player in that space. In fact, the company itself has announced its own tablet, the Surface, to take on Apples iPad. Tablets could very well make or break Windows 8.” –Eweek.com According to the Business Insider …“Windows 8 tablet sales during [October 21st to November 17th] were ‘almost nonexistent’ — just 1 percent of all Windows 8 sales … Microsoft cut its order of Surface tablets for the year to two million, down from four million.”
11. Windows 8 Estimations vs. Reality Enterprise Desire “The corporate world has been moving at an exceedingly rapid clip towards technologies that, years ago, it wouldn’t even consider adopting. However, Windows is still a corporate favorite. The big question now, though, is how long will it take before enterprise adoption of Windows 8 gathers momentum? With many companies upgrading recently to Windows 7, their desire to add a new operating system now might be somewhat diminished.” –Eweek.com Microsoft’s Incentive: Upgrade to the new Windows 8 software for only $39.99 Still isn’t enough to drive up the users of Windows 8 the way Microsoft was hoping.
12. Windows 8Estimations vs. Reality The Marketplace’s Need for a new Windows “When it’s all said and done, Microsoft must consider whether the market–made up of both consumers and enterprise users–really wants a new Windows version. As noted, Windows 7 PCs are still selling well and the vast majority of the latest options are extremely powerful. It’s not clear right now why anyone would really need Windows 8. And until that changes, it could hurt its adoption.” –Eweek.com A writer for CNET says … “The fact is, I'm fine running Windows 7 -- which is pretty darn good -- and don't see any compelling reason to upgrade the machines, particularly because none of them has a touch-screen display … I just don't see myself upgrading until Microsoft offers up a better deal.”
13. Market Research Findings Windows 8 sold 40 million licenses during the first month. "Data from Net Applications show that Windows 8 accounts for just 1.2 percent of all desktop-based web traffic, whereas Windows 7 managed 4 percent during its first three weeks of availability." — Maximum PC
14. Market Research Findings Windows 7 Users: 44.71% Windows 8 Users: 1.09% Asus CFO David Cheng: “Demand for Windows 8 isn’t not that good right now.”
15. Market Research Findings Microsoft Surface the most popular Windows 8 platform: 6% of all users
16. Application Developmenton Windows 8 Jeff Pado — Newsy App Developer Developing an application for the Windows 8 operating system isn’t much different from developing for the other popular platforms Not much demand for Windows 8 Newsy app so far, although there was a spike in downloads just after the Microsoft Surface tablet was officially released.
17. Our Lab Testing/Reviews Items Tested: Touch screen Desktop with Windows 8 OS HTC Mobile Phone with Windows 8 OS Samsung Tablet with Windows 8 OS Items Unable to be Tested: Microsoft Surface Tablet with Window’s RT Windows Kinect (Medical Team Testing) New Microsoft phones running Windows 8
18. Our Review of Windows 8:The New Layout
19. Functionality
20. Functionality
21. Functionality
22. Testing Widgets Explored the new features of News Applications on Windows 8 Multimedia: USA Today’s immersive content and kickback experience Feature: Watch Sky News live
23. Our Review Wrap-up Windows 8 develops a new connection with the user through intuitive touch-screen design. Perfect for mobile and tablet use Kickback Experience Connects user to the content and increases user engagement. Found ourselves more likely to continue exploring in-depth content while using Windows 8. Perfect opportunity to increase user engagement for news outlets Innovative use of Window 8 Widgets provides an immersive multimedia experience.
24. Problems Encountered Windows 8 equipment delayed Hearst Project delayed Kinect project delayed
25. Future Project Recommendations Lab Oversight Project Windows Kinect Project Hearst Innovation App Development Project Windows 8 Analytics Project Windows 8 as a Journalism Tool
26. Lab Oversight Project: Website and Promotion Current RJI Homepage:
27. Lab Oversight Project:Website and Promotion Current Windows 8 Lab page and link to find it:
28. Lab Oversight Project:Website and Promotion Example RJI Homepage Promotion:
29. Lab Oversight Project: Website and Promotion Proposed New website: "Virtual Tour Style” Scroll over options Multimedia Elements
30. Lab Oversight Project: Website and Promotion Clicking on a part of lab zooms in on that area and provides in depth details and multimedia content about that section. Example: Equipment Checkout
31. Lab Oversight Project: Website and Promotion Each section of the lab would have multimedia content for research, projects, contests, etc.
32. Windows Kinect vs. Xbox 360 Kinect "The sensor was specifically designed to be used with computers, and includes a shortened USB cable to ensure reliability across a broad range of computers. Kinect for Xbox 360 was built for and tested with the Xbox 360 only, not with any other platform."  -Microsoft "[Kinect for Windows] is committed to providing ongoing access to Microsoft's deep investment in human tracking and speech recognition." -Microsoft
33. Kinect Ankle Rehabilitation Dr. Aaron Gray and Kinectankle rehabilitation Short term (next semester) a. Work to help with ankle rehabilitation b. Creating mini-games -example-concussions c. Begin work to create more user friendly software
34. Benefits of the Kinect “This technology creates a much cheaper motion analysis system compared to other very expensive systems.  The Kinect also gives immediate biofeedback into someone's motions and technique which can be used to correct bad form” –Dr. Aaron Gray, MU Family Medicine, Sports Medicine
35. Current Capture Systems Example: Taylormade Golf
36. Future Kinect Projects “I've thought about baseball and golf and those are things that we will probably look at down the road too.  They are making it possible to link two Kinects so you could get information from multiple devices at once for even better motion analysis.” –Dr. Gray -Explore the possibilities of app development using visual studio and Microsoft framework   a. Apps for other Windows 8 devices using Kinect
37. Hearst Students could use the reporting techniques they have learned to create a multimedia project/documentary about the competition and the process the contestants go through to produce an app
38. Possible Windows 8 Analytics Project Project focused on media consumption and audience engagement using Windows 8 devices. Goal: Develop a strategy to increase audience engagement through use of multimedia content.
39. Windows 8 as Journalism Tool Eventually no need for mobile versions of anything What will this mean? Mobile Consumption- Windows 8 snap view, internet interaction
40. Conclusion