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@MOSPHERE Clothing

@MOSPHERE Clothing. By: Reichel Dacanay , Jessica Gatchalian , Margeaux Martinez, Keith Pilot, Jasmine Rodriguez, Shawn Shoshani. Introduction. Company @MOSPHERE is an online clothing business http://atmosphereclothing.bigcartel.com Our business entails earth-friendly shirts

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@MOSPHERE Clothing

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  1. @MOSPHERE Clothing By: ReichelDacanay, Jessica Gatchalian, Margeaux Martinez, Keith Pilot, Jasmine Rodriguez, Shawn Shoshani

  2. Introduction • Company • @MOSPHERE is an online clothing business http://atmosphereclothing.bigcartel.com • Our business entails earth-friendly shirts • Affiliated with The National Pollution Prevention Roundtable • Product • Brand Name • Quality • Made of an innovative recycled material • Scope of Product • Our product line consists solely of T-shirts but will branch out into colors, design, and cuts. • Warranty • Packaging

  3. Overview • Strategic Plan and Focus • Situational Analysis • Market-product Focus • Marketing Program Strategy and Tactics • Financial Data and Projections

  4. StrategicPlan and Focus • Goals and Objectives • Financial • Non-Financial • Competitive Advantage

  5. SWOT

  6. Situational Analysis • Competitor Analysis • Main Competitors: RadisRad, CANT Clothing • Company Brief • created unique, fun styles for those stylish shoppers who can make a difference by purchasing one single shirt

  7. Market-ProductFocus • Target Market • Demographics: Both genders, male & female. Ages 13-30. All ethnicities. • Psychographics: Environmentally aware and concerned. Having an interest in making a change.

  8. Marketing Program Strategy and Tactics • Advertisement • Social Networks • Public Relations • Budget • Promotional Programs

  9. Marketing Program Strategy and Tactics [Continued] • Pricing • List price • Bundling • Discounts • Positioning • Advertisements in Las Vegas • Around Strip • Around teen areas

  10. Financial Data and Projections

  11. Conclusion • In conclusion: • We plan on: • Building awareness • Expanding our business • Advertising • Social Networks, Public Relations

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