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FOR MORE CLASSES VISIT www.mkt435rank.comRead the Porsche case study found in Consumer Behavior on pages 52-53.Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case.

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MKT 435 Slingshot Academy / mkt435rank.com

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MKT 435 Slingshot Academy / mkt435rank.com

For More Tutorials

www.mkt435rank.com


MKT 435 Slingshot Academy / mkt435rank.com

MKT 435 All Assignments

MKT 435 Week 1 Consumer Behavior and Marketing Paper

  • MKT 435 Week 1 Consumer Behavior and Marketing Paper

  • MKT 435 Week 2 Porsche Case Study

  • MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy

  • MKT 435 Week 3 How Attitudes are Influenced

  • Choose a company with which you are familiar.

  • Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.


MKT 435 Slingshot Academy / mkt435rank.com

MKT 435 Week 2 Porsche Case Study

MKT 435 Week 3 How Attitudes are Influenced

  • Read the Porsche case study found in Consumer Behavior on pages 52-53.

  • Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length.

  • Format the paper consistent with APA standards.

  • Click the Assignment Files tab to submit your assignment.

  • Write a 1,050- to 1,400-word paper in which you write about the following scenario:

  • · What was your attitude about this course before it started?

  • · What factors influenced that attitude?

  • · How has your attitude toward the course changed now in the third week of class?


MKT 435 Slingshot Academy / mkt435rank.com

MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy

MKT 435 Week 4 Examine a Communication Tool

  • Write a 700- to 1,050-word paper in which the team discusses the following:

  • · A brief overview of the company and the product and its marketing strategy.

  • · An examination and discussion of the external factors that influence the company’s target market.

  • Choose amarketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.

  • Create a Poster Board presentation in which you:

  • · Present the communication tool


MKT 435 Slingshot Academy / mkt435rank.com

MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy

MKT 435 Week 5 Consumer Decision Making Process Analysis

  • Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior.

  • Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy.

  • Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346.

  • Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence.


MKT 435 Slingshot Academy / mkt435rank.com

MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy

  • Create and present a 10- to 12-slide PowerPoint presentation of Part III.

  • Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market


MKT 435 Slingshot Academy / mkt435rank.com

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