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A Designer’s Research Manual WhaT is Research driven design?

A Designer’s Research Manual WhaT is Research driven design?. Ch . 1, Pg. 8-20. What is Research driven design?. E volving technology demands on designers Business issues Client Issues Need for measurable results Knowledge of the competitive global marketplace.

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A Designer’s Research Manual WhaT is Research driven design?

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  1. A Designer’sResearch ManualWhaT is Research driven design? Ch. 1, Pg. 8-20

  2. What is Research driven design? • Evolving technology demands on designers • Business issues • Client Issues • Need for measurable results • Knowledge of the competitive global marketplace

  3. What is Research driven design? • Clients want assurance that commissioned work will deliver a return on investment (ROI). • Incorporating research into the design process can aid in reaching this goal. • Changes Client/Designer relationship.

  4. How? • This increased demand which changes the designer client relationship, can benefit both parties. • Define an audience • Support a concept • Measure effectiveness of a campaign • Advocate for an aesthetic choice • Higher ROI

  5. How? • Using traditional research methodology allows tools to be used to improve the process. • Market Research • Ethnographic data • Web analytics • Trend forecasting

  6. Historical Perspectives

  7. Bauhaus Beginnings Tactile Design Problems: Showcasing relationships between swatches.

  8. Methods of research MACRO VIEW

  9. Methods of Research Quantitative Research Qualitative Research Examines subjective material such as words and images. Strives to understand qualities of a specific field such as human behavior Subjective Data measured • Measures sets of variables or quantities and their relationships. • Measures Objective Data

  10. Methods of Research Primary Secondary Reviews collective data from other research projects Read skateboard magazines to familiarize yourself with young subcultures Purchase and use previously published demographic data. • Original research conducted in the field • Commission a focus group for skateboarders aged 12-18 • Hire marketing research firm to collect data

  11. Methods of Research Formative Summative Research gathered after the end of a project Informs future projects • Research done before the project begins orat the start of the project. • Guides design process

  12. Formative + Summative Research

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