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Motivated Sequence. A pattern of organization designed to motivate and persuade an audience to take action. Monroe’s Motivated Sequence. A pattern of organization designed to persuade!! Sequence – The 5 steps occur in a sequence. For motivational reasons you must follow the correct order.

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Motivated sequence

Motivated Sequence

A pattern of organization designed to motivate and persuade an audience to take action


Monroe s motivated sequence
Monroe’s Motivated Sequence

  • A pattern of organization designed to persuade!!

  • Sequence – The 5 steps occur in a sequence.

  • For motivational reasons you must follow the correct order.


Motivated sequence1
Motivated Sequence

  • FIVE STEPS

  • Step number one: Attention step

    • Just like any well-developed speech intro finding a strategy to get your audience’s attention is the first step

  • Step number two: NEED step

    • Show the problem:

    • Answer the question: Why is change needed?


Motivated sequence2
Motivated Sequence

  • Third Step: SATISFACTION

    • Describe and explain your solution(s)

    • Provide evidence to support your position

    • Show your audience how your belief system and/or the solutions you recommend will satisfy the need/solve the problem


Motivated sequence3
Motivated Sequence

  • Fourth Step: VISUALIZATION

  • Describe the benefits of adopting your position to the audience – use both logical and emotional appeals to convince your of the positive benefits

  • Or develop the consequences of not adopting your position, belief, or proposal

  • Or share both benefits and consequences

  • Paint a word picture of the world for the benefits, consequences or both. In adopting your solution


Motivated sequence4
Motivated sequence

  • Fifth step – This step is often an excellent segue into the conclusion!

  • CALL FOR ACTION

    Rally the troops

    Use specific language choices to ask your audience to committ!


Use the motivated sequence for your persuasive speech
Use the Motivated sequence for your persuasive speech

  • Introduction:

  • Get our attention –ATTENTION STEP – STEP ONE

  • State your position

  • Show significance

  • Show relevance to your audience

  • State credibility

  • PREVIEW YOUR MAIN IDEAS


Use the motivated sequence for your speech the need step step three
Use the motivated sequence for your speech – THE NEED STEP – Step Three

  • BODY – label the parts of a speech outline

  • MAIN IDEAS -

  • I. Need step – Problem – Write in complete sentences

  • Ask how many main ideas are needed to develop this step?

    II.

  • USE COMPLETE SENTENCES


Satisfaction step three
Satisfaction: STEP Three – Step Three

  • III. Show how your belief, proposal or action satisfies the need. What is your solution(s)?

  • How many main ideas do you need to develop this step?


Visualization step four
Visualization Step Four – Step Three

  • Visualization step:

  • III. What are the consequences of not adopting your belief, position, action?

  • What are the benefits?

  • Use both logical and emotional appeals


The action step step five
The Action Step: step five – Step Three

  • IV. Call for adoption now! Use specific language to motivate your audience to ACT NOW!


What else
What else? – Step Three

  • Cite at least three sources as you speak

  • Develop speech and formal complete sentence outline using supporting details

  • MLA works cited


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