What is Application Integration Architecture (AIA)

1. Oracle Application Integration Architecture Sue Watkins, Principal Solution Consultant January 19, 2010

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. What is Application Integration Architecture (AIA) • Oracle AIA reduces cost and complexity by enabling companies to create business process integrations across heterogeneous applications. • AIA enables business process integration with prebuilt integrations and a “starter kit” for companies to build their own integrations.

4. Today’s Enterprise EnvironmentBusiness performance is enabled by a mix of diverse Applications Customers Employees Partners Analytics Applications Collaboration Content & Search Business Challenge: Disjointed, unreliable information flow that hinders performance Customer Relationship Management Order Management Supply Chain Management Industry Applications IT Challenge: Incompatible systems limit business agility and ROI High Cost in supporting Data Integration Enterprise Resource Planning Legacy Applications Transportation Management

5. Oracle has experience building process integrations across it’s best-in-class applications IT ALL TOGETHER CompositeBusiness Processes BRING ISV Partners Legacy Apps 3rd Party Apps With Oracle Application Integration Architecture (AIA)

6. Business Process IntegrationWhat we are doing at Oracle with our best-in-class apps • We model business processes… • We buildbusiness processes using these models… • We deliver these processes as complete solutions! • We developed extensible solutions for business agility! Application Integration Architecture

7. Application Integration Architecture Components • Reference Process Models • Best Practice Business Processes • Process Integration Packs • Pre-built, out of the box, integrations across Oracle Applications • Foundation Packs Build business processes across any of your applications utilizing a standardized approach and methodology • Powered by Oracle Fusion Middleware Leverage Oracle’s best-in-class, standards-based SOA Middleware platform Complete. Open. Integrated.

8. Reference Process Models: Business Process Approach Communications Product Lifecycle Management Fulfillment Assurance Billing Insurance Claims IT and business stakeholders collaborating for better alignment around requirements 1 • Business User View • 20+ Enterprise Processes • Based on Fusion Activity flows • Mapped to Service artifacts • Cross-Industry Reference Process Models • Marketing • Sales • Order Fulfillment • Customer Service • Supply Chain Planning • Product Management • Procurement • Materials Management and Logistics • Project and Grant Management • Financial Control and Reporting • Cash and Treasury Management • Asset Lifecycle Management • Enterprise Information Management • Workforce Deployment 2 Industry Reference Process Models • Utilities • Product Management • Billing & Revenue Mgt • Sales • Order Fulfillment • Customer Service • Financial Services • Financial Control • Retail • Sales • Procurement • Inventory Management • Financial Control & Reporting • Industry Specific versions • Pain Point Focused • Drive Solution Sets 3 • Composite Business Flows • Order to Cash • Design to Release • Design to Release (AIA for SAP) • Lead to Order • Product Master Data Management • Financial Operations Control • PIP Specific • Task Level • Customer Master Data Management • Sales and Operations Planning • Transportation Order Management* • Driver Management* • Financial Management* * New in AIA RV 2.4

9. Create Quote/Order Synchronize customer Configure Product Check Availability Payment Pricing Process Integration Pack (PIP)Connect People, Processes and Systems with Pre-Built Business Process Business Benefits • Richer functionality • Quick and detailed customer information • Faster process execution; less errors • Increased individual and corporate efficiency IT Benefits • Faster time to value than building yourself • More reliable and less risky • Extensible and upgradeable to protect customizations to end-points and processes • Easier to optimize and evolve Siebel CRM Integration Pack for Oracle E-Business Suite Order Management Integrated Order to Cash Process Oracle E-Business Suite Siebel Customer Relationship Management Order Management System • Sales: • Cust Svc Reps • Inside Sales Application Integration Architecture Process Integration Pack

10. Create Quote/Order • Synchronize customer • Configure Product • Check Availability • Payment • Pricing Order2Cash PIP Processes • Pre-built integrations include Data and UI : • New Order Creation • RMA orders • ATP Check • Credit Check • Payment Authorization • Shipping Cost Calculation • Order Status Update • Synchronization of • Customers (2-way) • Products • Assets • Pricelists • Siebel CRM Integration Pack for Oracle E-Business Suite Order Management • Oracle E-Business Suite • Siebel • Customer Relationship Management • Order Management System • Sales: • Cust Svc Reps • Inside Sales • Built on Foundation Pack 2.3

11. Pella Aims to Give Sales a Lift with Integrated CRM On Demand Solution CUSTOMER PERSPECTIVE “Oracle Application Integration Architecture allowed us to quickly integrate Oracle CRM On Demand with our quoting system and other business applications, so salespeople spend less time tracking down information and more time selling.” Teri Lancaster, CRM On Demand Project Manager • COMPANY OVERVIEW • Pella Corporation is a leader in designing, manufacturing, and installing quality windows and doors for businesses and homes worldwide • Industry: Industrial Manufacturing • Employees: 8,600 • CHALLENGES/OPPORTUNITIES • Introduce disciplined, high-efficiency sales processes for the trade and commercial sales teams • Provide visibility into sales interactions with multiple customer stakeholders, including architects, building contractors, and installers • Ensure a rapid rollout to a diverse sales force on a variety of computer systems • Minimize up-front capital costs • Allow for integration with existing applications, including Oracle E-Business Suite • Allow users to easily configure the system to match individual needs and evolving business processes • SOLUTIONS • Oracle CRM On Demand • Oracle Application Integration Architecture • RESULTS • Enabled fast rollout using software-as-a-service approach • Boosted sales force efficiency with automated activity tracking and reporting • Extended solution by integrating with existing applications, including Oracle E-Business Suite, quoting system, and Microsoft Outlook June 2009

12. Foundation Pack: “Starter Kit” Jumpstart Custom Integration Development Management 30- 40% Reduction Deployment Testing Coding Management • AIA TCO Factors: • Pre-defined Process Models • Enterprise Objects & Service • Service Catalog • Test Utilities & Validation Deployment Cost/Complexity Testing Technical Design & Architecture Coding Technical Design & Architecture Functional Design Functional Design Business Process Design Business Process Design Requirement Analysis Requirement Analysis Custom SOA Integration AIA FP Integration

13. Building Blocks of AIA & SOAEnterprise Business Objects & Services CRM ERP CRM ERP • Standardized semantic representation of business objects e.g Invoice, Customer, Sales Order, Payment, etc • Standards compliant, adopting OAGIS, UN/CEFACT and • ISO standards • Rationalized against Oracle Applications and Fusion Apps • Extensible and Upgradeable Enterprise Business Service & Enterprise Business Objects Billing Shipping Billing Shipping

14. Enterprise Business Service • Self-contained • Standardized business-level service definitions: CRUD • Application agnostic • Implemented by various Oracle and non-Oracle applications Query Customer Information 3rd Party Query Customer Info ABC Service Siebel Query Customer Info ABC Service E-Business Suite Query Customer Info ABC Service Siebel CRM 3rd Party E-Business

15. Foundation Pack Utilities to help you develop custom SOA SOA Governance SOA Development B2B Security Oracle Enterprise Repository Integration Toolkit OWSM B2B Connector Service Composite Applications Validation System • Service Constructor • EBO Designer • PIP Auditor • Mapping Generator • Composite UI Helper A I A SOA Visibility SOA Quality SOA Management Business Process Driven Error Handling Framework Lifecycle Workbench BAM Business Process Architect - Uniform Error Resolution Lifecycle Development Business Monitoring Reference Process Models

16. Foundation Pack: Example of Custom IntegrationSiebel Service to EBS Depot Repair: Returns Management AIA (Process Flows) Process Flow • Reuse Enterprise Objects & Services • Customer • Products • Service Request • Price List • Utilize Oracle’s Development Coding Examples for “where to begin” • Leverage Oracle’s existing testing and validation tools for faster development • View Service Catalog to see what objects/services are used in what integration when making changes Create Customer Create Svc Request Create Svc Order* Siebel Service EBS Depot Create RMA Update RMA status Upd Svc Order status Update SR (Non/Process - Data Flows) Data Flow Customer Product Siebel EBS Price List Assets

17. AIA Powered by Fusion Middleware PIPs/Composite Business Processes AIA Foundation Pack EBO Designer Developer Productivity Tools Reference Process Models CAVS Error Handling Framework Enterprise Business Services/Objects AIA Lifecycle Management Workbench

18. KPN Drives a Customer-centric Approach and Simplifies IT Systems CUSTOMER PERSPECTIVE “Customers should be able to specify for themselves, via a self-service model, what services they want to receive. Oracle helps us achieve this, with an integration platform and applications, but above all, with a good understanding of the telecommunications market.” Jan Muchez, Chief Information Officer • COMPANY OVERVIEW • A leading provider of telephony, internet, and television services, serving The Netherlands, Germany, Belgium, and other areas of Western Europe • Industry: Communications • Employees: 43,500 • Revenue: US$16.18 billion • CHALLENGES/OPPORTUNITIES • Attract new customers, retain more than 30 million existing customers, and remain competitive as a multi-play provider • Create a more customer-centric business, aligning IT systems to meet this objective • Increase customer satisfaction by ensuring customer service representatives have accurate and consistent data in the call center • SOLUTIONS • Oracle Application Integration Architecture for Communications • Siebel CRM • Oracle Communications Billing and Revenue Management • Oracle Financials • Oracle Human Resources • Oracle Portal • Oracle Database • RESULTS • Saved time and costs by using Oracle’s standard integration • Accelerated time to market for new products and services by 30% • Simplified IT landscape, thus reducing administration costs • Avoided risks and costs in requiring the provider to build integrations August 2009

19. AIA Drives Savings through the Entire Integration Lifecycle AIA Case Study Results* Implement Traditional custom integration Application Integration Architecture 20% Cost reduction Upgrade 55% Cost reduction AIA Case Study Results* Maintain Average Initial Implementation Time & Effort 10 Months 50% Cost reduction 30% 7 Months 3 Months Average Upgrade Time & Effort *Source: 5 year TCO Oracle Study with Telco Customers, 2008 50% 1.5 Mos

20. AIA Delivers Increasing Levels of Value while Lowering TCO • Buy PIPs Instead of Building Them • Unify your application portfolio through packaged integrations • Pre-built integrations reduce your development cost and risk • Extensible and upgradable to protect customizations to end-points and processes $$$ Out of the Box • Jump-start your Integration with AIA Foundation Pack • Best practice integration methodology reduces delivery risk • SOA lifecycle management ensures control and visibility • Pre-built services and common object model speeds time to value $$$ Levels of Value • Use SOA Fusion Middleware - ToolKit • Comprehensive and integrated suite, best for integration with Oracle Applications • Greatest ease-of-use supporting all SOA Patterns: Batch (ODI), Real Time (ESB), Business Process (BPEL Process Manager), Event Management (BAM) • Mature SOA platform with market leading interoperability, security, reliability, scalability, governance $$$ Do it yourself

21. Nucleus Research June 2008 "With its relatively low initial cost, rapid time to deploy, and pre-built integration, Oracle CRM On Demand and AIA reduced the risk of the integration project for Rackable. It also offered relative ease of use compared to more complex in-house systems and could be easily customized, with end users adding fields or populating the screen with data as needed."

22. AIA Available and Roadmap ProductsPIPs & Foundation Packs CY 2010 CY 2010 CY 2009 May 2009 Introduced AIA Foundation Pack 2.1 AIA Release 3.1, 3.2 Certification on 11G and More PIPs Jan 2009 AIA For Communications 2.0 Released Sep 2008 Aug 2008 • AIA Release 3.0 • Banking & Wealth Mgt FP • Insurance FP (more EBOs) Mar 2008 Dec 2007 April 2007 • AIA Release 2.4 • AIA for Communications • PIM for Design to Release • Logistics Fleet Mgmt (3 PIPs) • Demantra to Hyperion • New Certifications • Order to Cash • Design to Release • Industry Foundation Packs • Utilities and Insurance • BEA FP Certification • AIA Release 2.5 • New PIPs & Direct Integrations • PeopleSoft HR Person, Profile, Job Data • Financial Ops: Retail Merchandising to E-Business Suite • Utilities Field Work: CC&B to MWM and WAM • PLM Variant Management: Agile PLM to E-Business Suite • Lead to Order: CRM On Demand to JDE World • Lead to Order: CRM On Demand to E-Business Suite • Order to Cash for SAP • Customer MDM for SAP • Project Mgt: Primavera to E-Business Suite • Project Mgt: Primavera to JD Edwards E1 • Design to Release: Agile PLM to JDE E1 • Oracle Value Chain Planning to JDE E1 (DI) • Siebel CRM to Incentive Compensation (DI) • Demantra Mgt to PeopleSoft SCM (DI) • AIA Release 2.2 • Order to Cash V2 (Siebel & Ebiz) • Design to Release (Agile & Ebiz) • Trade Promotions (Dem & SEBL) • Quote to Order (CRM OD to SEBL) • AIA for Comms - Updated AIA Launched ! 1st set of PIPs Released • AIA Release 2.3 • Foundation Packs • Communications Foundation Pack • Introduced AIA Composite App • New PIPs • Oracle Financial Accounting Hub to PeopleSoft GL • CRM On Demand to JDE • Retek to PeopleSoft GL • Agile PLM to SAP • Customer MDM PIP (Siebel UCM) • Product MDM PIP (Oracle PIM) *Timeframes are subject to change at any time and not a commitment to deliver. @ 2009 Oracle Corporation - All capabilities and dates are for planning purposes only and may not be used in any contract

23. Why Customers Choose AIA Open Ecosystem Extensibility Methodology $ Value • Pre-built integrations • Lower TCO • Designed for Fusion Apps compatibility • Reusability • AIA Centers of Excellence • AIA Partner Co-development • ISV Plug ability Model • Loose coupling of apps through SOA • Focus on configurations not rebuilds • Successfully deployed in complex, high-volume environments • Best practices • Prescriptive methodology • Proven by Oracle

24. Only Oracle Delivers Synchronized Advantages across Applications and Technology Industry Leading Technology Best in Class Applications Extensive Partner Ecosystem Best Practice Expertise

25. Oracle Application Integration Architecture Reduce Complexity and Accelerate Delivery Customer Goal: Integrated Business Process • Best Practice Processes • Reference Process Models • Composite Business Flows • Standardized Composition Framework 100+ Objects, 1000+ Services Cross Industry and Industry Objects Process Integration Packs Pre-built Composite Application Processes Prod. MDM Others… Design to Release Order to Cash Cust. MDM Order to Bill Oracle to SAP Foundation Pack Business Process Composition Framework Canonical Layer (EBO/EBS) Pre-Defined Reference Patterns Integration Architecture • Pre-built Composite Processes • 30+ PIPs To Date • AIA For Communications FMW Methodology Integration Governance Tools Developer Utilities…

26. AIA: Summary • Oracle AIA reduces cost and complexity by enabling companies to create business process integrations across heterogeneous applications. • Customers can reduce cost and risk by implementing prebuilt integrations or use a starter kit to build their own integrations.

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