SAVING 6 MILLION HEARTBEATS
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SAVING 6 MILLION HEARTBEATS. Awhhh…What’s Happening?. 13,000,000. 12%. 6,500,000. Artificial abortion?. 无痛人流. 12-15 Years Old. How do We do to help?. Let’s talk about birds & bees!. Video Clips. S. W. O. T. So, Where We Get Started?. Internet. Parents. Celebrities. Hospitals.

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Presentation Transcript

Awhhh…What’s Happening?

13,000,000

12%

6,500,000


Artificial abortion?

无痛人流


12-15 Years Old


How do We do to help?

Let’s talk about birds & bees!



S

W

O

T


So, Where We Get Started?

Internet

Parents

Celebrities

Hospitals

Government

Relationships

Schools

Libraries

Charity

Peers

NGO

Volunteers

Tutors

Public Service Advertising

Corporate

Business

Teachers

Social Networks

Investors

Teenagers


Product

Channel


Beginning of

Campaign


A Brand-new Role

Virtual Lives Games

Encyclopedia

Cartoon Education

Get Coupon

Memo of People

Instant Service

etc.


Government

Fund

Manufacturer

Device

IT Company

Software

School

Deliver & Guide

Hospital

Aid & Consulting

Volunteer

Hands-on experience

Celebrities

Influential Voice

Corporate

CSR

Broadcasting

Media


Citizen

Teenagers

Parents

Education

Law & Policy

Opinion Leaders

Schools

Government


However, You Might Doubt…

  • Why you aim the market in junior hi school(12-15y)?

  • Why a new tablet but not a app or something else?

  • Teenagers are being tagged due to having the devices?

  • - What about the teenage girls in rural area?


For Heartbeats

Thank You!

Healthily

Happily

Hopefully


Q

A



The SWOT for I robot

Weakness:

In promotion being marked as the ‘bad boys/girls’

Need attractive marketing channel and method to approach the target

Strength:

Nice design and fun game which fit for teenagers: have and learn

Peer to peer and self-learning process: avoid the embarrassment from traditional sex education.

Innovative technique to facilities the sex education

Threats:

The toy will suffered form moral criticize;

Need strong support form school and parent and other part to promote;

Conservative social environment;

Opportunity:

First moving advantages in this demine: no one before us, and Blue ocean market;

Great potential and big market: teenagers near to 2 亿, they all have need for the sex information


一是快,三分钟,告别意外烦恼

Fast, itonly takes 3 minutes

and all the problem solved...

二是无痛 No pain

三是梦,做人流好象是做一场梦

The operation is justlike a dream,

after you wake up,Everything goes well.


持学生证做无痛人流享八折优惠

Student discount

“小手术”just one small operation

The first price is 328 RMB for one abortion operation

各类“无痛人流”广告围剿大学生

Artificial abortion ads surround the campus


Consumer behavior analysis for teenagers

Sensible

curious

Brand consume

湖南卫视

CCTV-5

湖南卫视

CCTV-5

Picky about the design of the product, pursue multifunction product

Food: milk, and fruity juice and snacks

Sexual impulse

Sports shoes

Consumer Behavior Analysis for teenagers

Stable economy source


Proud of Chinese

traditional culture

Top 10 popular brands

For teenagers

NIKE; ADIDAS; PEPIS


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