SAVING 6 MILLION HEARTBEATS. Awhhh…What’s Happening?. 13,000,000. 12%. 6,500,000. Artificial abortion?. 无痛人流. 12-15 Years Old. How do We do to help?. Let’s talk about birds & bees!. Video Clips. S. W. O. T. So, Where We Get Started?. Internet. Parents. Celebrities. Hospitals.
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Let’s talk about birds & bees!
Public Service Advertising
Virtual Lives Games
Memo of People
Deliver & Guide
Aid & Consulting
Law & Policy
In promotion being marked as the ‘bad boys/girls’
Need attractive marketing channel and method to approach the target
Nice design and fun game which fit for teenagers: have and learn
Peer to peer and self-learning process: avoid the embarrassment from traditional sex education.
Innovative technique to facilities the sex education
The toy will suffered form moral criticize;
Need strong support form school and parent and other part to promote;
Conservative social environment;
First moving advantages in this demine: no one before us, and Blue ocean market;
Great potential and big market: teenagers near to 2 亿, they all have need for the sex information
Fast, itonly takes 3 minutes
and all the problem solved...
二是无痛 No pain
The operation is justlike a dream,
after you wake up,Everything goes well.
“小手术”just one small operation
The first price is 328 RMB for one abortion operation
Artificial abortion ads surround the campus
Top 10 popular brands
NIKE; ADIDAS; PEPIS