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FOOTSTEPS to HEARTBEATS

KIND-A-THON. FOOTSTEPS to HEARTBEATS. Leveraging the momentum of Vadodara Marathon to evoke a spirit of kindness across the city. WHY?. MOTIVATING runners to undertake random acts of kindness. HOW?. MULTIPLYING impact by sharing stories/experiences on a common digital platform.

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FOOTSTEPS to HEARTBEATS

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  1. KIND-A-THON FOOTSTEPS to HEARTBEATS

  2. Leveraging the momentum of Vadodara Marathon to evoke a spirit of kindness across the city WHY?

  3. MOTIVATINGrunners to undertake random acts of kindness HOW? MULTIPLYINGimpact by sharing stories/experiences on a common digital platform

  4. CHAIN OF KINDNESS

  5. SMILE KIT Reaching out to every Barodian

  6. Creating Kindness RIPPLES COMMON DIGITAL PORTAL • INTERVIEWS • Chain • of Kindness • PHOTOS • Sharing new • IDEAS • Of kindness • INSPIRING • STORIES

  7. EXECUTION

  8. Smile kit to be prepared • Digital portal for sharing stories/experiences • Initial Thrust - Generate 100 odd stories (3rd Feb) • Launch Women’s Marathon • (In forms/ Promotions/Kiosks) • Step-1 • Initiate

  9. Promotion • Focused Team effort to popularize the idea on web • Word-of-mouth / Opinion Leaders • Step-2 • Influence

  10. Large-scale media activation • Audience directed messages • Generating audience responses • blogs/stories - “I Did It” • Step-3 • Involve

  11. Welcoming the Change! • A People/citizen driven informal revolution • From • transaction to transformation • From • expectation to experience • Step-4 • Experience

  12. Let’s gift Vadodara ‘GIFTIVISM’

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