Francesco Polese – Cassino University (Italy) – polese@unicas.it

1. Francesco Polese – Cassino University (Italy) – polese@unicas.it

2. Welcome to Capri Forum Purposes and Organization

3. Forum Purposes • Common Effort • Integration • Progress • Convergence

4. Forum Statistics Forum Sessions Forum Organization

5. Forum Stats SUBMITTED Europe: 172 USA and Canada: 12 Africa: 3 Asia: 3 Australia: 7 New Zeland: 1 TOTAL: 196 Contributesfrom the World

6. Forum Stats Distribution Scandinavia: 46 British Islands: 19 Continental Europe: 50 Italy: 47 TOTAL: 172 17 10 11 2 1 6 3 2 10 1 18 4 2 ContributesfromEurope

7. Forum Sessions • Many-to-Many Marketing; • Viable System Approach; • Network and value; • Service networks; • Value co-creation: network; • Tourism: network’s role. • Expanding and integrating S-D logic, Service Science and Network theory; • Service innovation: different perspectives; • Resource integration; • Value co-creation: critical perspectives; • Tourism and cultural events; • From product and service to solution; • Customer and relationships. • S-D logic: empirical evidences; • S-D logic: contributes; • S-D logic and co-creation: healthcare; • S-D logic and network in banks; • Technology: S-D logic and ICT. • Value in use and Service; • Value co-creation: the customer’s role; • Co-creation in public services. • Service Science; • Technology: S-D logic and web 2.0; • Service Innovation: learning and co-creation; • Service Innovation: customer’s involvement. Network Theory S-D logic Integration and generalissues Service Science

8. Acknowledgements I feel to thank The Forum co-chair Evert Gummesson and Cristina Mele We feel to thank: Bob Lusch, Steve Vargo, Jim Spohrer, Jaqueline Pels: they trusted the Forum structure and purpose since the beginning A special thank to: Gaetano Golinelli, Sergio Barile and Paolo Stampacchia for their scientific contribution to the Forum

9. Thank you! Prof. Francesco Polese Cassino University (Italy) D.I.A.M. Department polese@unicas.it