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Final Part 1

Final Part 1. Group Speech Instructions on Faculty Webpage Pick group and topic sooner than later Group must be solidified by 4/1 class period (for speech workshop) 5 Groups 1 of 5 members 4 of 4 members. Persuasive Speeches. Chapter 16 Recap/Lecture. Your next speech….

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Final Part 1

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  1. Final Part 1 • Group Speech • Instructions on Faculty Webpage • Pick group and topic sooner than later • Group must be solidified by 4/1 class period (for speech workshop) • 5 Groups • 1 of 5 members • 4 of 4 members

  2. Persuasive Speeches Chapter 16 Recap/Lecture

  3. Your next speech…. • April 8th and 10th • Speech sign ups: Thursday, April 3rd • 4 to 6 minutes • Research required: at least 4 sources (with citations) • Areas of Focus: EVERYTHING • Materials: Keyword outline & note cards • Visual aid: PowerPoint (emailed to powerpoints2goldman@gmail.com by 9 a.m. on the day of your presentation; also bring back up copy) • Will discuss use of PowerPoint next week (change in syllabus)

  4. Informative vs. Persuasive • Knowledge and Understanding vs. Attempting to change or convince • Similarities: clear and concise, organized, strong delivery, ethical, credible, appropriate use of language

  5. Importance/Role of Persuasion • Persuasive speech: ‘attempting to create, reinforce, or change your audience’s beliefs or actions’ (p. 300) • Understanding persuasion—important for speakers and listeners • Speaker as advocate

  6. Ethical Persuasion • Ethical goals and methods • Avoid subtle and blatant dishonesty • Power of language • ‘learn about all sides of issue and competing viewpoints’ (p. 301)

  7. Persuasion as Psychological Process • 2 or more viewpoints; competing or different angle/degree • Degrees of Persuasion • Strongly opposed -------------- Strongly in favor • Audience analysis/centeredness  knowledge AND attitude • Mental dialogue (give and take) with audience • Set realistic goals • Will everyone change their beliefs/opinions after hearing one speech?

  8. Target Audiences; Audience Centeredness • Advertising = big example of persuasion and targeting audiences • Check out these ads; what’s the persuasive message & who is the target audience?

  9. Types of Persuasive Speeches • Persuasive speeches on • Questions of Fact • Questions of Value • Questions of Policy

  10. Addressing Questions of Fact • True answer exists; may not have enough information yet • Inconclusive info • Speculations and Predictions • Choose side -- present those facts, persuasively • Popular org. pattern – Topical • Main points = reasons to agree

  11. Addressing Questions of Value • Includes facts; Demands value judgments • Right or wrong? Good or bad? Moral or immoral? Fair or unfair? • Pick a side; justify your claim • Standards for the value judgment? • Popular org. pattern – Topical • Establish the standards  apply the standards

  12. Addressing Questions of Policy • Course of action – should or shouldn’t be taken • Can include questions of fact and/or value; step further by deciding what should be done • Passive agreement vs. Immediate action • Convincing that something should be done vs. Convincing someone to do what should be done (specific call to action) • Must identify need, plan, and practicality

  13. Addressing Questions of Policy • Popular org. patterns • Problem-Solution Order • Need/seriousness of problem  plan for solving the problem/practicality • Problem-Cause-Solution Order • Identify the problem  analyze cause of problem  solution to problem • Comparative Advantages Order • Each main point = why your solution is better than others • Monroe’s Motivated Sequence (MMS) • Attention, need, satisfaction, visualization, action • Will practice next week

  14. Looking ahead… • SW#15 Today – Speech Plan Form & Audience Analysis • SW #16 Due 3/20 – Example of Persuasive Speech • SW #17 Infomercials using PowerPoint and Aristotle's Appeals – In class 3/25 and 3/27 • Personal computers vs. computer lab on 3/25 (waiting on confirmation) • SW #18 Practicing problem solving with group – In class 4/1 and 4/3 • SW#19 Critiques for Speech 3 • SW #20 Impromptus on 4/22

  15. Speech Workshop #16 • Find an example of a short GOOD or BAD persuasive speech • Be prepared to pull up link and discuss • Bring in a typed 1 page document with the following • Link to speech • Explanation of why it was good or bad • You must comment on speakers persuasive technique, organization, AND delivery • Should be at least a paragraph!

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