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The secret to developing a Successful Partnership

The secret to developing a Successful Partnership. Step 1: Research. Keep informed about corporate developments and trends Look for partners who have similar objectives or goals. Learn as much as you can about a company.

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The secret to developing a Successful Partnership

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  1. The secret to developing aSuccessful Partnership

  2. Step 1: Research • Keep informed about corporate developments and trends • Look for partners who have similar objectives or goals. • Learn as much as you can about a company. • Improve your marketing skills and networking opportunities by attending seminars and conferences. • Look everywhere for information.

  3. Step 1: Research cont’d • Find out if the company has a partnership policy or guidelines. • Know who you will be approaching within an organization and why ? • Try several companies with separate proposals and/or a single proposal.

  4. Step 2: Self-Assessment • Do you have the necessary human resources? • Are the necessary skills available in-house? • Can you bring in skilled volunteers? • What are your training needs? • Do you have the administration to handle a partnership? • Is your management structure flexible enough?

  5. Step 3: Develop a Policy • Be aware of potential conflict of interest and incompatibility issues. • Target your potential partner. • Spell out a corporate sponsorship policy, including: • i) A statement of principle • ii) Screening criteria • iii) An administrative process for • developing partners

  6. Step 4: Develop a Proposal • Develop a realistic, specific, and succinct proposal. • Think long-term. • Look for more than money. • Offer partnership options that involve varying levels of commitment. • Sell the benefits of your proposal.

  7. Step 5: Know what you want • The Government / NGO partner may need: • Funding for a program, campaign, or event • Meeting or office space • Printing or mailing assistance • Contest prizes • Supplies or equipment • Special expertise • Dissemination of a message (through products, flyers, etc.)

  8. Step 6: Know what they want • The private sector partner may need: • Public recognition • Display of corporate logo • Print, TV or trade journal ads linking the sponsor with the partner / cause • "Profile" for top officials • A product display at the sponsored event • Exclusive rights to sell merchandise linked to its support

  9. Step 7: Know each other’s objectives • Government agencies want visibility and public support for their programs. • NGO's want visibility, support and resources. • Companies want positioning in the marketplace.

  10. Step 8: The Partnership Approach • Present your proposal well in advance. • Companies may approach you. • Hire a supplier/broker to represent you. • Take time to develop and nurture partnership. • First meeting should be exploratory. • Keep in touch with companies you've approached.

  11. Step 9: Go for it! Present to your potential partner: • A Business Plan • The Results that you are aiming for • Timetable • Your needs * always have a plan ‘B’

  12. Step 10: Develop an Agreement Contract to include: • Purpose & scope of the partnership • Specific & measurable objectives • Defined responsibilities of each partner • Measurable milestones • Mechanisms for amending or terminating the agreement • Method of evaluating the partnership • List of key issues in partnership • Parameters for the use of slogans, logos and symbols

  13. Step 11: Follow up • Sign a letter of agreement with the company. • Work at the partnership every day. • Evaluate partnership to identify successes. • Build on the strengths that evaluations identify.

  14. Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the download area

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