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Indicator 3.08

Indicator 3.08. Employ product-mix strategies to meet customer expectations. Explain how product bundling works. Describe occasions when the use of product bundling makes good business sense. Discuss benefits associated with product bundling. Identify challenges with product bundling.

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Indicator 3.08

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  1. Indicator 3.08 Employ product-mix strategies to meet customer expectations.

  2. Explain how product bundling works

  3. Describe occasions when the use of product bundling makes good business sense

  4. Discuss benefits associated with product bundling

  5. Identify challenges with product bundling

  6. Explain ways marketers bundle products • Product category • Customer • Application

  7. Discuss the impact of product bundling on pricing decisions

  8. Describe considerations in developing a product bundling strategy

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