PORTFOLIO COMMITTEE ON TOURISM

1. PORTFOLIO COMMITTEE ON TOURISM TBCSA represented by Robyn Christie, Chief Executive Officer of ASATA

2. TBCSA Members • Airline Association of Southern Africa (AASA) • Afrikaanse Handels Instituut (AHI) • Association of South African Travel Agents (ASATA) • Federated Hospitality Association of South Africa (FEDHASA) • Medical Tourism Association (MTA) • National Accommodation Association of South Africa (NAA-SA) • National Off-Road Working Group (NOW) • Restaurant Association of South Africa (RASA) • South African Youth Travel Confederation (SAYTC) • Southern African Association of the Conference Industry (SAACI) • Southern African Vehicle Rental and Leasing Association (SAVRALA) • South African Leisure, Tourism and Hospitality Association (SALTHA) • Southern African Travel Services Association (SATSA) • Southern African Bus Operators Association (SABOA) • Vocation Ownership Association of South Africa (VOASA)

3. Champion ASATA Members as the consumer’s channel of choice for travel products and services Vision Statement Mission Statement Support members in meeting consumer needs of value and security through developing and maintaining the highest level of expertise and professionalism

4. A brief overview • We move South Africans domestically, regionally & internationally • Airline, hotel and ground transport bookings • Collect all taxes on behalf of the Government • 2005 a fundamental shift in the remuneration model • Commission based income to • Service fee model

5. International Air Transport Association (IATA)

6. Market segmentation

7. Discussion points • Enterprise development & partnerships • Initiatives to increase domestic tourism development • The tourism sector contribution to development, growth and job creation • Support for sustainable livelihoods to small, medium & micro enterprises • Shift in geographic markets • Geographic spread • Tourism statistics • Successes and challenges that are facing the services industry

8. NATIONAL TOURISM SECTOR STRATEGY

9. Theme 1 • To grow the tourism sector’s absolute contribution to the economy • To provide excellent people development and decent work within the tourism sector • To increase domestic tourism’s contribution to the tourism economy • To contribute to the regional tourism economy Tourism growth and the economy

10. To grow the tourism sector’s absolute contribution to the economy

11. Road to recovery • Quarter 1 2012 showing some recovery • Globally 2012 began with strong growth in air travel, up 5.7% • Fuel prices surged ahead in February 14% higher than a year ago – has a direct affect on ticket prices! • It is important to align the NTSS strategy with all Government departments

12. To grow the tourism sector’s absolute contribution to the economy

13. Crisis communication management • A TBCSA initiative • Borne out of the need to develop a formal structure to handle communications in times of crises • Responsible reporting on ‘unforseen events’ which may affect the business of tourism • These reports have a direct impact on foreign media

14. To grow the tourism sector’s absolute contribution to the economy

15. Job creation • Current economic conditions have negatively impacted the creation of new job opportunity’s • Every effort is being made to cut costs and avoid further retrenchments • Great threat is the growing trend to the on-line market

16. To provide excellent people development and decent work within the tourism sector

17. Human Dynamics

18. To increase domestic tourism’s contribution to the tourism economy

19. The future’s so bright • We may have made it through the Perfect Storm • 2009 to date the economy has declined • Tourism statistics have to be trusted • Business Tourism is imperative • Improve ICCA rankings through an objective data collection platform

20. To contribute to the regional tourism economy

21. Co-operation • Tourism Enterprise Partners (TEP) • Provincial tourism agencies • Provincial marketing slogans should align with South African marketing slogans • Co-operation between business and local government

22. Theme 2 • To deliver a world-class visitor experience • To entrench a tourism culture among South Africans • To position South Africa as a globally recognised tourism destination brand An enhanced visitor experience

23. To deliver a world-class visitor experience

24. Tourism Business Index (TBI) • The Tourism Business Index (“TBI”) is an initiative of the Tourism Business Council of South Africa. It is sponsored by First National Bank, and is compiled by Grant Thornton. • The purpose of the TBI is to provide individual tourism businesses with regular, up-to-date information on the performance of tourism businesses, including the outlook for performance over the next three months. It therefore tracks actual recent business performance in the sector and is an indicator of prospects for short-term future performance.

25. To entrench a tourism culture among South Africans

26. Taking holidays not just leave • Tourism numbers increased over the December holidays • Continued effort required • School leavers must choose a career not just a job

27. To position South Africa as a globally recognised tourism destination brand

28. TOMSA • Raising funds for the collective marketing of destination South Africa • The TBCSA administers the collection and marketing of the Tourism Marketing Levy South Africa (TOMSA • TOMSA is a private sector initiative aimed at raising additional funding for the marketing of destination South Africa, locally and internationally. • TOTAL of 492 levy collectors

29. Theme 3 • To achieve transformation within the tourism sector • To address the issue of geographic, seasonal and rural spread • To promote ‘responsible tourism’ practices within the sector • To unlock tourism economic development at a local government level Sustain-ability and good governance

30. To achieve transformation within the tourism sector

31. Supportive member category • TBCSA has created a category of membership for small businesses that would not have access to companies and institutions that may make an impact on the bottom line of the company • South African Leisure Tourism Hospitality Association (SALTHA) enjoys this status • Skills, education and training • Current regulatory environment is not conducive for small businesses • Government commitment to graded and empowerment establishments

32. To address the issue of geographic, seasonal and rural spread

33. Alignment of SAT & Provincial Tourism Agencies • Co-ordination of provincial marketing activities at trade shows • Promoting South Africa and not just a Province • Not promoting one Province to the detriment of another • Recognise the diversity of the travellers needs – Dubai model

34. To promote ‘responsible tourism’ practices within the sector

35. Responsible Tourism • The South African National Minimum Standard for Responsible Tourism (NMSRT) highlights the role of sustainable tourism practices in creating better places for people to visit, work, invest and live in.

36. To unlock tourism economic development at a local government level

37. Collaboration • Within all Government departments, tourism authorities and agencies • Toll Roads and Infrastructure • Major impact on rental vehicle industry & tour operators • Access roads to the attractions and amenities • Maintenance of infrastructure and resorts under control of the local government • Impact of excessive transport costs, eg Road toll • Mentorship programmes for business owners • Government use of graded and empowered establishments

38. THANK YOU