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How the Media Works. Miguel Navrot, Tierna Unruh-Enos & Rick DeReyes. Local Media. Five Television Stations KRQE/KASA (CBS) – 13/2 KOB (NBC) – 4 KOAT (ABC) – 7 KNME (PBS) -5 KLUZ (Spanish Univision) – 41 Two Daily Newspapers Albuquerque Journal Daily Lobo Several Weekly Newspapers

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how the media works

How the Media Works

Miguel Navrot, Tierna Unruh-Enos & Rick DeReyes

local media
Local Media
  • Five Television Stations
    • KRQE/KASA (CBS) – 13/2
    • KOB (NBC) – 4
    • KOAT (ABC) – 7
    • KNME (PBS) -5
    • KLUZ (Spanish Univision) – 41
  • Two Daily Newspapers
    • Albuquerque Journal
    • Daily Lobo
  • Several Weekly Newspapers
    • The Alibi
    • El Semenario
    • New Mexico Business Weekly
  • Several News Radio Stations
    • KKOB
    • KUNM
  • One Monthly Magazine
    • Albuquerque the Magazine
television organization
Television Organization
  • Each newsroom is managed by a news director
  • The assignment editor controls the stories and who covers what.
  • Each station has about 5-10 reporters.
  • The majority of reporters are general assignment reporters.
the desk
The “Desk”
  • The Desk is manned about 24/7 by an assignment editor or a producer.
  • Majority of calls go through the Desk.
  • The desk has:
    • Three police scanners
    • Several televisions to watch the other stations
    • Assignment Board
  • All Stations have a morning, evening and late night newscast
  • Two stations have a noon newscast.
  • Scripts are supposed to be written about an hour before the newscast. But breaking news, late reporters, inexperience, etc. can factor in.
  • Anchors sometimes work on stories or write copy.
  • Often work on something called an “anchor package,” shot solo by a photographer or a sweeps piece
  • Anchors are among the most well paid people in the news organization
  • Some can make more than $100,000 a yr.
television reporters
Television Reporters
  • Along with videographers are the workhorses of the organization
  • Are required to come up with at least one story a day
  • Some are required to have as many as three stories a day.
  • Have very little time to do their stories.
  • Average life span is 2 to 3 years
  • In Albuquerque, almost all are working to get to a larger market (i.e., Phoenix, Denver, Dallas, etc.)
television investigative reporters
Television Investigative Reporters
  • Sometimes can have several days or weeks to work on a story…often, pressured to produce a story in a day or two
  • Can be more experienced or have been in the market longer
  • Are looking for:
    • Scandal
    • Waste
    • Abuse
    • Corruption
  • Rarely do positive/”fluff” stories.
tv brass
TV Brass
  • Two of the three stations are owned by a national corporation such as Hearst and Emmis.
  • Goal: Turn A Profit.
  • General Manager is the top local official.
  • News Director runs the newsroom
  • Assistant News Director makes details happen
  • Executive Producers run the shows.
  • Assignment Editors manage the daily content.
    • Make sure everyone is doing what they are suppose to do.
  • Local television stations have bureaus in Santa Fe and Roswell (frequently, one-man band)
  • Trucks that can broadcast live by being able to point a microwave antenna at the top of Sandia
  • Have at least one satellite truck that can go live anywhere in the world
  • One station has a helicopter on site and a full time pilot.
  • KOB & KRQE share a helicopter based at Double Eagle.
nielsen ratings
Nielsen Ratings
  • Occur four times a year
  • Referred to as “the book” or “sweeps”
  • Determines how much television stations can charge for advertising
  • Are monitored on a daily basis
  • Television news is extremely competitive.
  • Month long investigations are rolled out.
  • Every one in the organization is expected to have a good “sweeps story”
  • Ratings mean everything – Jobs depend on it.
  • Crime/Fire drives 80 percent of the news coverage (stories easiest to get to/require little research/more visually interesting than meetings
    • “If it bleeds it leads”
meetings deadlines
  • There are two meetings a day –(9:30 a.m. and 2:00 p.m.) - attended by assignment editor, news director, executive producers, show producers and reporters
  • Meetings determine what stories they are going to run with and for what newscast
  • Reporters are given several areas or beats to check. They call PIOs and sources every day before the afternoon or morning meeting
  • Every morning all television stations send someone to Metro Court and they read the criminal complaints of everyone who was arrested the day before on felony charges.
  • Every afternoon they check search warrants at District Court.
  • All media has access to:
    • Jail Mugs
    • Criminal Complaints
    • Court Files
    • Police Reports
    • Business License
    • Tax records
    • Professional License
    • Salaries of public employees
    • Citizen Complaints filed with the IRO
    • Personnel Files
daily newspaper organization
Daily Newspaper Organization
  • Each newspaper is managed by an executive editor
  • Paper is divided into desks and each desk has an editor
    • City Desk
    • State Desk
    • Business Desk
    • Sports Desk
  • Papers have several Bureaus that are also considered Desks. The Journal Has
    • Santa Fe
    • Rio Rancho
    • West Side
    • Las Cruces
    • State Capitol
    • Washington D.C.
newspaper reporters
Newspaper Reporters
  • Unlike television, newspapers are very reporter driven
  • Journal has 40 reporters.
  • Newspaper reporters average lifespan is 10 years.
    • Half stay in one market for their entire career
  • Strict beats are adhered to. Average about three stories a week
  • Have more time to do stories and do more in-depth work.
  • They cover big crimes or events, issues and features, in depth work
editorial board
Editorial Board
  • Every newspaper has an editorial board
  • Every day there is a staff editorial that is published.
  • Editorials are the newspaper’s opinion.
  • They take a position on controversial issues
  • Every day the board meets to discuss what they are going to editorialize
  • Most of the time editorials are written without any chance for one side to comment.
  • Editorial boards make political endorsements
  • Every morning, reporters are expected to notify their editors about potential stories.
  • Desk editors go to a meeting and talk. Reporters are not allowed.
  • By 4 p.m. reporters put what stories they have on a “budget.”
  • Editors meet at 4 p.m. to go over their budgets and determine what stories are going to go into the newspaper and where. Stories will hold.
  • Reporters must make these deadlines to meet the following editions:
  • 6 p.m. – Statewide
  • 11 p.m. – City/Final
newspaper business model
Newspaper Business Model
  • Newspapers don’t have ratings
  • Ad rates are determined by circulation
  • Papers do not make money off of the sale of the newspaper. Sale covers cost of the paper
  • Money is made off of advertisements
  • Most papers in the country are owned by a large corporation like Gannett, Knight Rider, Times Tribune
  • Journal is one of the largest locally owned paper in the country
  • Journal has an owner who is from Albuquerque and is involved in the operation.
newspaper resources
Newspaper Resources
  • Have the staff and money to send reporters to national events
  • Most newspapers have a Television partner in which they share photos, videos, resources and stories. Journal partners with KOAT
newspaper brass
Newspaper Brass
  • Executive Editor is top decision maker.
  • Editorial Page editor holds a lot of power.
  • Desk editors make sure the beat reporters are doing their work.
  • Senior reporters have a lot of say and influence with the editors.
what makes a story
What Makes a Story
  • Timeliness
    • Did it happen recently
  • Proximity
    • Are readers/viewers effected
  • Significance
    • Are a lot of people effected
  • Prominence
    • Are famous people, politicians or people who hold the public trust involved
  • Human Interest
    • Is it different. Have you heard of anything like this before?
  • Television Key Demographic
    • Does it effect the people who are likely watching the news i.e. Hispanic women 35 to 49
  • Newspaper Agenda
    • Some newspapers have agendas that are priorities. The Journal has made DWI its top agenda.
ethics newspapers
  • All Journalists are supposed to adhere to a set of ethics
  • Newspaper reporters say ethics are much more strict than in other mediums
  • Newspaper reporters get in serious trouble when there is a “correction” in one of their stories
  • Most newspapers have an ethics guide journalists are supposed to sign.
ethics broadcast news
Ethics-Broadcast News
  • Broadcasters have “Payola” clauses in their contracts
  • Broadcasters can do corrections during newscasts (placement of correction is very important)
  • Journalists are supposed to be fence walkers
  • Reporters are required to remove themselves from any conflict of interests