GMBMEN PLANNING. Practical Guide and Toolkit. GMBMEN Planning . “Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure." Siegel , Ford, Bornstein (1993), 'The Ernst & Young Business Plan Guide'. GMBMEN Planning.
Practical Guide and Toolkit
“Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure."
Siegel, Ford, Bornstein (1993), 'The Ernst & Young Business Plan Guide'
What is a Business Plan?
It is a model of our proposals and their consequences for the next period. Like all working models it is a tool to inform and assist decision-making.
The five key elements of a Business Plan are simply:
1. Where we’re starting from
2. What we intend to achieve in the next 3 (or 5) years
… for whom (our customers, current and future)
… why (the benefit, especially financial, to us)
… by when
These are our SMART objectives
… the milestones on the way to our objectives –i.e. what we
have to do to achievethe objectives
… our capacity to do so: financial, human,equipment
… how we shall go about marketing the products to
… identifying competition and how we shall respond
… other risks and how we shall minimise them
4. How we shall stay on course:
5. Budget – the distillation in numbers of the plan: demonstrating full understanding of the costs of our proposals, the income and the profit/loss outcome – in realistic detail for Year One, in outline for subsequent years…
Business plans need three things:
A good business plan is one that:
Part 1 – Summary
Part 2 – Purpose and Objectives
Part 3 – SWOT and PEST Analysis
Part 4 – Activities
Part 5 – Property
Part 6 – Team
Part 7 – Risk
Part 8 – Putting your plan into practice
Part 9 – Money, budgets and cashflows
Do you intend to use your plan to help you raise money?
Do you intend to use your plan to attract partners?
4 things to remember when writing a business plan:
Useful reading :
The Complete Guide to Business and Strategic Planning for Voluntary Organisations by Alan Lawrie. Available at www.amazon.co.uk (£15.64)