1 / 8

Masco Cabinetry KM Dealer Rollback of Price Restructuring 8/26/2010

Masco Cabinetry KM Dealer Rollback of Price Restructuring 8/26/2010. Rollback Objectives. Moderate the impact on Dealer Channel price restructuring so that large changes in specific door styles are reversed

moana
Download Presentation

Masco Cabinetry KM Dealer Rollback of Price Restructuring 8/26/2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Masco Cabinetry KM Dealer Rollback of Price Restructuring8/26/2010

  2. Rollback Objectives • Moderate the impact on Dealer Channel price restructuring so that large changes in specific door styles are reversed • Implement a solution that is the least disruptive to both the customer and to internal resources • Maintain some or all of the $7MM favorable price impact for 2011

  3. Rollback Options • Option 1: Via multiple system factors • Option 1a: Utilize CUST.DISC function to add a discount and or adder to the factor on the account based on door style. This would use the current system functionality of the CUST.DISC module (promotion) • Option 1b: Modify coding to allow for an additional discount/adder table that would be included in the price calculation buildup. • Option 2: Via List Price. Keep existing list price structure, but reposition Dealer styles to approximate pre-restructuring price point.

  4. Rollback Option Scoring Option pros and cons identified in a cross-functional team meeting including Pricing, Finance, 20/20, and Catalog and then validated with senior Dealer Channel Sales Leadership

  5. Scoring Highlights

  6. Rollback Recommendation • Implement Option 2: List Price Change . • Time new price list and 20/20 catalog with start of Masco Cabinetry January 3, 2011 • Suggested by Sales, based on timeline to get in place • 8-9 week project to lead-time to be able to provide pricing 60 days in advance • Continue / expand low end promotion through year-end • Concerted effort on internal and external communication plan • Need a champion

  7. Major Project Components/Timelines • Internal Communication to Sales Force – Jim/John, TBD • Financial Analysis – Pricing/Finance, 1-2 weeks • Price restructuring work – Pricing, 4 weeks • 20/20 catalog development – 20/20, 3 weeks • Price book creation – Catalog, 3 weeks • Communication plan/execution – Marketing (supported by Sales, Pricing, 20/20)

  8. Appendix: Scoring Detail

More Related