Recruitment & retention trainstorming

1. Recruitment & retention trainstorming Kentucky skills U | November 2018 Missy Brownson Ross, session leader | Toni quire, facilitator

2. Who are our students? • Go to menti.com • Use code • Respond to question with 1-3 words • Can have multiple entries

3. What are we talking about today? • Our students – current and potential • Understanding them and the barriers they face • Recruitment and targeting marketing strategies • Getting people • Student persistence and retention • Keeping people

4. What will I get from this session? • Deeper understanding of potential student barriers and things that may help them persist • Low- and no-cost student recruitment and targeted marketing ideas and tools • Foundation of a communications plan • INFORMED & ENERGIZED

5. Our students face barriers

6. 3 types of barriersFrom Persistence: Helping adults reach their goals - John p. comings • Situational • Institutional • Dispositional Focus more on barriers we can impact Influences of the adult’s life circumstances Influences of systems Influences of experience

7. An invisible barrierAdverse childhood experiences (aces) • Stressful or traumatic events, such as abuse or neglect • Strongly related to development and prevalence of a wide range of problems throughout a person’s lifespan • Health • Behavior • Learning

9. An invisible barrierAdverse childhood experiences (aces) • 59% of Kentuckians report experiencing at least one ACE • Of those, 64% have 2 or more • What percentage of your students do you think experience at least one ACE?

10. What can we do?From Teri Barilla, co-director, wallawalla community network and children’s resilience initiative • Create a safety zone • Ensure all students feel welcome and safe • Train to be aware of ACEs; assume that almost anyone who walks through the doors may have had those experiences • Build connections • Direct students to resources they need to ensure they can attend and succeed in the program • How May We Help You? form

11. What can we do?From Teri Barilla, co-director, wallawalla community network and children’s resilience initiative • Research shows that learning won’t take place without those two items taking place. • “Don’t judge what you don’t know.” • Fast food vs. diner

12. What motivates students to work through their fears/barriers and come through our doors? • Go to menti.com • Use code • Respond to question with 1-3 words • Can have multiple entries

13. Understanding student motivation leads to more effective recruitment and retention • Marketing/recruitment efforts must speak directly to what motivates individuals to begin working at Skills U. • This is why targeted marketing is so crucial.

14. Guerrilla and targeted marketing

16. Who needs to know about what your program offers? • Go to menti.com • Use code • Respond to question with 1-3 words • Can have multiple entries

18. Your turn! • As a group, choose one target audience to chart out. • We’ll need a couple of volunteers to walk us through your chart, step by step. • We’ll ask these volunteers to unmute themselves to share with the larger group. • Please share any comments/questions via the chat function.

19. Resources at your fingertips • Downloadable, customizable • Most based on requests and needs of local programs • General • Targeted • Seasonal

20. Rule of 7(this is important!) • Someone must experience your message (at least) 7 times before they act

23. SOCIAL MEDIA: Where Are our audiences? • Student survey in 11/17 – 256 respondents • 71.88% use Facebook • 0% use Twitter • A few using SnapChat and Instagram • May want to do local survey to see where your students are

24. Using facebook • Set up a business page • Follow like-minded agencies and ask them to follow you back • Encourage students to follow your page • Share your Facebook address in signatures, materials, etc.

25. Using facebook Celebrate successes

26. Using facebook Share information - and how fun it can be to learn!

27. Using facebook Make people laugh – and show your staff’s human side

28. Using facebook Use video (Including Facebook live) • https://www.facebook.com/hardincountyskillsu/videos/2062659077095071/ • https://www.facebook.com/hardincountyskillsu/videos/1995302883830691/

29. How to advertise on facebook

30. How to advertise on facebook

31. How to advertise on facebook

32. Our Facebook advertising experience

33. Our Facebook advertising experience

34. Our Facebook advertising experience

35. Share your own ideas/best practices • Go to menti.com • Use code • Respond to question • Can have multiple entries

36. Circling back around … • 58% of students responded that they heard about their local program from friends or family members • Students who have good experiences are your best advocates

37. Circling back around … • Once a student contacts your program, your student persistence and retention efforts begin • EVERY point of contact matters

38. Circling back around … • www.kyskillsu.ky.gov • For Educators • Professional Learning • Instructional Framework Series

39. QUESTIONS? Comments?