The Product Development Challenge. A Personal Lines Perspective. Session COM-42. Product Development. Personal Lines Brand new program New Direct Auto New Home Warranty Improvement current program New Auto/Home discount Expanded Rental Car coverage. Product Development.
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The Product DevelopmentChallenge
A Personal Lines Perspective
Years of change in:
Pioneers can target the largest,
lucrative segments and get a
head start on developing customer
loyalty, thus ensuring success
Years back, a stock broker touted:
Howard Johnson’s Restaurants, not McDonald’s
Lincoln Blackwood Hybrid