1 / 7

Product Development

Product Development. By: Paola Mejia Marketing-3rd. Generate ideas. Product: Nail polish Service: free shipping and handling. Screen ideas.

zanta
Download Presentation

Product Development

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Product Development By: Paola Mejia Marketing-3rd

  2. Generate ideas Product: Nail polish Service: free shipping and handling

  3. Screen ideas First I would talk to girls who wear nail polish and ask what is wrong with the current product that they use and then talk to a manufacture of that certain nail polish company and tell him that I can improve his product and then from there go on.

  4. Test the product concept make a survey on the company's nail polish and from the results improve the product. Ask them questions about what they would like to improve in the nail polish, and get some feed back on what they prefer.

  5. Conduct a business The price for my nail polish is going to be $4.50. There are a lot of other company's that sell nail polish. the nail polish would come in many different colors from solids to neon's.

  6. Test Market the product • Young teenage girls from the ages of 13-20.

  7. Commercialization I will make ads about my new nail polish that does not come of your nails fast and it helps to strengthen your nails.

More Related