Sem1 1 03 a professional development
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SEM1 1.03 A - Professional Development. PE - Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain career opportunities in sport/event marketing. Define: Entertainment Marketing.

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SEM1 1.03 A - Professional Development

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Sem1 1 03 a professional development

SEM1 1.03A - Professional Development

  • PE - Acquire information about the Sport & Event Industry to aid in Career Choices

  • PI – Explain career opportunities in sport/event marketing


Define entertainment marketing

Define: Entertainment Marketing

  • The use of entertainment to develop, promote, price and distribute goods and services to satisfy the wants and needs of customers.


Define event marketing

Define: Event Marketing

  • Designing and developing a live-themed activity, occasion, display or exhibit

    • a sports game, music festival, or concert

    • promote a product, cause, or organization.

  • Produced and consumed at the same time

  • Unique experience: for each participant or spectator


Distinguish between sport marketing and event marketing

Distinguish between Sport Marketing and Event Marketing.

  • Sports Marketing:

  • the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers

  • Entertainment Marketing:

  • involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.

  • Event Marketing:

  • the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.


Sports marketing

Sports Marketing

Colleges

Sports Services

Athletes

Amateur

venues

Games

Teams

High School

Professional

Equipment

Leagues

Licensed Merchandise


Event marketing

Event Marketing

Weddings

Plays

Celebrity Appearances

Clubs

Celebrations

Movie Premiers

Record Releases

Movies

Parties

Video Game Premiers

Games

Retirements

Concerts

Birthdays

Musicals

Charity Events

Restaurant Openings

Grand Openings

State Fair

Tournaments

Sporting Events

Operas

Awards Shows

Fundraisers

Book Signings

Graduations


Comparing sports event marketing

Comparing Sports & Event Marketing


Identify types of businesses that offer careers in sports event marketing

Identify Types of Businesses that offer Careers in Sports/Event Marketing

  • Teams

  • Venues

  • Sports Agencies

  • Parks & Rec Departments

  • Private Businesses

  • Sporting Goods Industry

  • Technology

  • Media

  • News Industry

  • Event Planning

  • Fitness Industry

  • Agents

  • Marketing

  • Public Relations

  • Charities

  • Convention and Visitors

  • Hospitality Services

  • And many, many more….


Explain why jobs in sport event marketing provide career p otential

Explain why jobs in Sport/Event Marketing provide Career Potential

  • Number of fields

  • Broad opportunities

  • Good for many different talents and interests

  • Growing interests in most sectors

  • People find sports or entertainment careers very engaging


Discuss personal traits needed for success in sport event marketing

Discuss Personal Traits needed for success in Sport/Event Marketing

  • Competitiveness

  • Positive attitude

  • Problem Solving

  • Detail Oriented

  • Leadership

  • Creativity

  • Adaptability

  • Negotiation Skills

  • Flexibility

  • Time Management

  • Able to work under pressure

  • Multitasking ability

  • Initiative


Explain training needed for careers in sport event marketing

Explain Training needed for careers in Sport/Event Marketing

  • Firm educational background

    • Marketing

    • Business

    • Communications/Social Media

    • Liberal Arts

  • Volunteer experiences & Internships


Marketing careers

Marketing Careers:

  • Advertising – Design and create advertisements Online, Radio, TV, Print Media, and Social Media

  • Sales Promotion – Create and organize interesting promotions to stimulate sales

    • Mascot races, t-shirt cannons,

      give-aways, autograph signings

      https://www.youtube.com/watch?v=UQ_3uwAudwA

      https://www.youtube.com/watch?v=xjsNjVzWiRE


Marketing careers1

Marketing Careers:

  • Ticket sales

    • Box office, online, and phone sales

    • Direct – Sold to fans and consumers

    • Corporate – Sold to businesses

    • Group – Sold at discount in large quantities

    • Season Tickets – Multi-game or entire seasons

  • Ticket management –

    • Manage ticket sales staff

    • Pricing, distribution, logistics, and sales records


Marketing careers2

Marketing Careers:

  • Market research –

  • Identify consumer wants and needs

  • Surveys, Forums, Focus groups

  • Analyze consumer opinions about products

  • Merchandising –Sales of team merchandise

    • Responsible for licensing

      • (authority to use logo and name)

    • Investigate Trademark Fraud


  • Marketing careers3

    Marketing Careers:

    • Public Relations –

    • Manage information from the organization and present to public

      • Answering consumer questions

    • Community relations – Public relations within the community to enhance team image

      • Community outreach, Charity Events and Appearances

  • Media relations – Manage information and relations with the Media (Press)

    • Press Releases, Press Kits,

      Social Media Releases

      and Press Conferences


  • Marketing careers4

    Marketing Careers:

    • Event planner – Coordinates all event aspects

    • Hospitality manager – Coordinates business clients and consumer hospitality

      • Travel and Lodging for teams, entertainers, and guests

    • Volunteer/vendor coordinator

      - Recruits volunteers to work

      events and works with

      vendors (Suppliers)


    Marketing careers5

    Marketing Careers:

    • Sponsorship manager – finding business partners with the same target market

      • Extremely important in event marketing

      • Sponsorships help pay for events

    • Marketing director – Manages all aspects of the marketing department


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