1 / 9

Lecture 16

Lecture 16. Cathay Pacific Doing More with Less. Announcements. Final Exam vote. Final Exam Outline. 8-11am, Wednesday June 13 Half short and long answers on theory and principles from course Half case-study Open or closed book???. Cathay Pacific Characteristics. Mid-tier airline

miracle
Download Presentation

Lecture 16

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Lecture 16 Cathay Pacific Doing More with Less

  2. Announcements • Final Exam vote

  3. Final Exam Outline • 8-11am, Wednesday June 13 • Half short and long answers on theory and principles from course • Half case-study • Open or closed book???

  4. Cathay Pacific Characteristics • Mid-tier airline • 15,000 staff, 77 wide body aircraft • Old airline – 50 years history • Vulnerable to cost cutting airlines • Global everywhere except China • Lost landing rights in 1984 • Geographically next to largest market but cannot access • Excellent reputation for service • Historically profitable • Joined OneWorld alliance, increasing USA flights 30%

  5. IT at Cathay Pacific: 1970s • Standalone development and operations activity • Strategic value, attracted best IT staff • Homegrown reservation system sufficiently good that Cathay sold to other Asian airlines • Large computing center, 10-12 mainframes running 24/7 • Independent with large no. of developers • Fun place to work • IT building leading-edge systems, valued in company (still there as legacy today)

  6. IT at Cathay Pacific: mid/late 1980s • From develop/operate to acquire and manage • IT no longer used to differentiate • SITA handle complex telecom needs globally • Telecom is often first IT area to be outsourced • Began move from design and coding to acquiring packages and deploying • Department name changes from “systems development and support” to “systems delivery” • Emphasis on faster, cheaper, lower risk installations • Less exciting employer for young tech staff • Operations expanded to three data centers • Issues of control intensified with 1991 fire in data center • Mid-size player and IT not sustainable competitive advantage • IT more of a necessity • Challenge to be quick follower instead

  7. IT at Cathay Pacific: 1990s • Continued trend from 80s • Already outsourcing other core functions such as medical clinics, elevator repair for many years • Outsourcing part of culture but not for key strategic activities • 1995 moved data center to Sydney, Australia • 2/3 of IT spending now 4000 miles from Hong Kong headquarters • Similar timezone • Seems to have maintained service levels • Save significant costs • Australia stable, lower land and tax costs • Strong financial, infrastructure, strong IT skills • RISKS? Distance, communication, vulnerability • Seems to have worked? Should they move again???? • Cost pressures • IBM / Sabre preferred vendor • Commitment to Sabre software aligned with leading airline software provider • Smartsourcing • 2000, desktop infrastructure outsourced to IBM for $50 million, five year • Continued migration from homegrown to package software.

  8. 2001 and beyond • 300 people in IT organization • Legacy systems support • Systems delivery • 200 people decentralized to users and responsible for package management • Weakened IT heritage • 100 people work in planning and architecture, selecting and evaluating packages for long term • 3200 outport stations in 47 parts of world where IBM doesn’t operate • Providing hand-holding to ten most senior people in company and their assistants! • HP manages website

  9. Now what? • Downsize entire IT team and outsource all? • Move data center to China?

More Related